Top 17 Marketing Positions: How to Find the Ideal Candidate?
Published on June 1st, 2023
In the fast-paced world of marketing, finding top-tier sales talent can be a game-changer for your organization. They are the driving force behind revenue growth, the key to unlocking new market opportunities, and the catalyst for propelling your business to new heights. But let's face it: attracting and retaining high-performing sales professionals is no easy feat.
Buckle up as we transcend into the journey to unfold popular marketing positions and how should a recruiters find the perfect candidate for the job role.
Tips to Hire the Best Marketing Professionals
- Define your requirements: Before you start sourcing candidates, clearly define the skills, experience, and qualities you are looking for in a marketing professional. This will help you create an accurate job description and attract the right candidates.
- Source candidates effectively: Sourcing candidates is an important step in the entire recruitment journey. Utilize different channels such as employee referrals, social media, industry events, job boards or automated candidate sourcing tools to find talent that suits your requirements.
- Assess their marketing skills: Consider conducting skill-based assessments or assigning a practical task to candidates. This could involve analyzing a marketing case study, creating a sample campaign, or presenting a strategic plan. This will help you gauge their practical skills and their ability to apply their knowledge to real-world scenarios.
- Prepare interview questions: Develop a list of interview questions that will help you evaluate the candidates' knowledge, problem-solving abilities, and creativity. Include questions about their experience in specific marketing channels, their approach to campaign development, and their familiarity with relevant marketing tools and technologies.
- Cultural fit and teamwork: Evaluate how well candidates align with your company's culture and values. Assess their ability to work in teams and collaborate with other departments, as marketing often requires cross-functional collaboration.
- Use a panel interview: Consider conducting a panel interview where multiple team members and stakeholders can participate. This allows for a comprehensive evaluation of candidates from different perspectives and helps ensure a good fit for the team and organization as a whole. Or utilize one way video interview platform to get rid of all the hassles.
- Reference checks: Once you have identified your top candidates, conduct reference checks with their previous employers or colleagues to verify their skills, work ethic, and professionalism.
Marketing Job Roles and their Job Descriptions
1. Marketing Director
Average Salary: $93,445 per year
A marketing director is a senior-level executive responsible for overseeing an organization's marketing efforts and developing strategies to promote its products or services. They play a crucial role in driving brand awareness, increasing customer acquisition, and maximizing revenue generation through effective marketing campaigns.
Job Duties: They are responsible for managing and leading a team of marketing professionals. This involves hiring and training marketing staff, setting performance expectations, and providing guidance and support to ensure their success. They should foster a collaborative and creative work environment, encouraging innovation and continuous improvement.
Ideal Candidate: An experienced professional with a proven track record in marketing positions and a deep understanding of various marketing job roles. They should have significant experience in developing and implementing successful marketing strategies to attract top talent and promote employer branding. This individual should possess strong leadership and communication skills to effectively collaborate with recruiters and guide them in their marketing efforts.
2. Marketing Manager
Average Salary: $73,615 per year
A marketing manager is a professional responsible for planning, implementing, and overseeing marketing strategies and campaigns for a company or organization. Their primary objective is to promote the products or services of the company and increase brand awareness to drive customer engagement and sales.
Job Duties: A marketing manager plays a crucial role in developing and executing marketing strategies to promote products or services and drive business growth. They conduct thorough market research to identify target audiences, analyze competitors, and understand industry trends. They determine the most appropriate media channels to reach the target audience and negotiate advertising contracts with media vendors.
Ideal Candidate: Ideal marketing managers for recruiters in marketing positions and job roles should possess a strong combination of experience, skills, and education. Experience-wise, they should have a proven track record in successfully executing marketing campaigns, managing teams, and driving business growth. Skills required include strategic thinking, excellent communication, creativity, data analysis, and proficiency in digital marketing platforms.
3. Marketing Coordinator
Average Salary: $51,342 per year
A marketing coordinator is a professional who supports the marketing team by planning, executing, and tracking marketing campaigns. They work with a variety of stakeholders, including marketing managers, sales representatives, and creative designers, to ensure that marketing initiatives are aligned with the company's overall goals.
- Develop and execute marketing campaigns: This includes developing the campaign strategy, creating the marketing materials, and tracking the campaign results.
- Conduct market research: This involves gathering data about the target audience, the competitive landscape, and the overall market.
- Create promotional materials: This includes writing copy, designing graphics, and producing videos.
- Manage social media accounts: This involves creating and scheduling posts, interacting with followers, and tracking analytics.
- Track sales data: This involves collecting and analyzing data about sales, leads, and website traffic.
- Support the marketing team: This includes providing administrative support, helping with projects, and training new employees.
Ideal Candidate: The ideal candidate would have a bachelor's degree in marketing, advertising, or communications. They would also have 2-3 years of experience in marketing coordination or a similar role. They should also have strong communication and interpersonal skills. They would be able to work effectively with a variety of stakeholders, including recruiters, hiring managers, and marketing teams. They would also be able to think strategically and creatively to develop and execute marketing campaigns that achieve the desired results.
4. Digital Marketing Manager
Average Salary: $62,829 per year
A digital marketing manager is a professional responsible for developing and implementing marketing campaigns that promote a company's brand, products, and services through digital channels. They work with a variety of marketing tools and strategies, including search engine optimization (SEO), pay-per-click (PPC) advertising, social media marketing, email marketing, and content marketing.
- Plan and execute digital marketing campaigns. This includes developing campaign goals, creating content, setting budgets, and tracking results.
- Manage social media accounts. This includes creating and scheduling social media posts, interacting with followers, and measuring social media engagement.
- Optimize website for search engines. This includes conducting keyword research, creating SEO-friendly content, and building backlinks.
- Manage email marketing campaigns. This includes creating email lists, sending out email campaigns, and measuring email open rates and click-through rates.
- Track and analyze marketing data. This includes using analytics tools to track website traffic, social media engagement, and email open rates.
- Stay up-to-date on digital marketing trends. This includes reading industry publications, attending conferences, and taking online courses.
Ideal Candidate: The ideal Digital Marketing Manager for recruiters would be someone with a strong understanding of the marketing landscape, as well as the specific needs of the recruitment industry. They would have experience in a variety of marketing positions, including SEO, SEM, social media marketing, email marketing, and content marketing. They would also be proficient in the use of marketing analytics tools to track and measure the effectiveness of their campaigns.
- How to Assess & Hire Digital Marketing Experts?
- How to hire a Digital Marketing Expert for your start-up?
- The LinkedIn guide to source, assess and hire digital marketers
5. PPC Manager
Average Salary: $67,007 per year
A PPC manager is a professional who specializes in managing pay-per-click (PPC) advertising campaigns. PPC advertising is a form of online marketing where advertisers pay a fee each time someone clicks on their ad. PPC managers use their expertise in search engine marketing (SEM) to create and optimize PPC campaigns that generate leads and sales for businesses.
- Setting up and launching campaigns: PPC Managers work with clients to define their marketing goals and then develop and launch PPC campaigns that are designed to achieve those goals. This involves selecting the right keywords, setting budgets, and creating ad copy.
- Optimizing campaigns: Once campaigns are launched, PPC Managers monitor their performance and make adjustments as needed to improve results. This may involve adjusting bids, changing ad copy, or targeting different keywords.
- Reporting on results: PPC Managers regularly report on the performance of campaigns to clients. This includes providing data on click-through rates, conversions, and costs.
- Managing budgets: PPC Managers work with clients to set and track budgets for PPC campaigns. They also monitor spending to ensure that campaigns are not overspending.
- Collaborating with other departments: PPC Managers often collaborate with other departments within a company, such as marketing, sales, and product development. This is to ensure that PPC campaigns are aligned with the overall business goals.
Ideal Candidate: An ideal PPC Manager for recruiters should have the following skills and experience:
- 3+ years of experience in PPC marketing
- Experience working with recruiters and understanding the needs of the recruiting industry
- Strong analytical skills
- Experience using Google Ads, Bing Ads, and other PPC platforms
- Experience with data analysis and reporting
- Excellent communication and presentation skills
- Bachelor's degree in marketing, business, or a related field
In addition to these skills and experience, the ideal PPC Manager should also be a highly motivated and results-oriented individual. They should be able to work independently and as part of a team, and they should be able to meet deadlines and deliver results.
6. SEO Manager
Average Salary: $74,242 per year
An SEO Manager is a search marketing professional responsible for designing and implementing an SEO strategy within an organization. They work with the digital marketing team to improve a company's website's visibility on search engine results pages (SERPs). This involves optimizing the website's content, structure, and technical aspects to make it more likely to rank high for relevant search terms.
- Develop and implement SEO strategies. This includes conducting keyword research, analyzing the competition, and creating a plan for how to improve the website's search engine ranking.
- Manage SEO projects. This includes overseeing the work of SEO specialists, tracking progress, and making sure that projects are completed on time and within budget.
- Analyze data and report on performance. SEO Managers need to be able to collect and analyze data about the website's search engine performance. This data can be used to track progress, identify areas for improvement, and make recommendations for future SEO campaigns.
- Work with other departments. SEO Managers often need to work with other departments, such as marketing, content, and design, to ensure that the website is optimized for search engines.
- Stay up-to-date on SEO trends. The field of SEO is constantly changing, so SEO Managers need to stay up-to-date on the latest trends and best practices.
Ideal Candidate: The ideal SEO Manager for recruiters should have a strong understanding of both SEO and marketing. They should be able to develop and implement SEO strategies that would help to improve the visibility of marketing positions and job roles on search engines. Specifically, the ideal SEO Manager should have:
- 3+ years of experience in SEO, with a focus on marketing positions and job roles.
- Strong understanding of SEO best practices, including keyword research, on-page optimization, and link building.
- Excellent communication and reporting skills.
- Ability to work independently and as part of a team.
- Passion for SEO and marketing.
7. Social Media Manager
Average Salary: $57,136 per year A social media manager is a professional who is responsible for managing the social media presence of a company, brand, or individual. They are responsible for developing and executing social media strategies, creating and managing content, monitoring and responding to engagement, and measuring results.
- Develop and execute social media strategies. This involves identifying the company's target audience, defining the company's social media goals, and developing a plan to achieve those goals.
- Create and curate content. This includes creating original content, such as blog posts, videos, and social media posts, as well as curating third-party content that is relevant to the company's audience.
- Monitor and respond to engagement. This involves monitoring social media mentions of the company, responding to comments and questions, and engaging with followers.
- Measure results. This involves tracking social media metrics, such as follower growth, engagement, and website traffic, to determine the effectiveness of the social media strategy.
Ideal Candidate: The ideal social media manager should have the following experience, skills, and education:
- 3+ years of experience in social media marketing for recruiting or other related industries
- Strong understanding of the social media landscape, including the latest trends and best practices
- Proven ability to create engaging and informative social media content
- Experience with social media advertising and analytics
- Excellent written and verbal communication skills
- Bachelor's degree in marketing, communications, or a related field
In addition to the above, the ideal social media manager should be a creative thinker and problem solver. They should be able to come up with innovative ways to use social media to reach and engage potential candidates.
- Social Media Managers : What they do and how do we hire them
- The Ultimate Guide to Hiring a Social Media Manager
- Social Media Marketing Interview Questions
8. SEM Expert
Average Salary: $68,361 per year
A SEM expert is a marketing professional who specializes in executing organic and paid search marketing campaigns. They have a deep understanding of how search engines work and how to use search engine optimization (SEO) and pay-per-click (PPC) advertising to drive traffic to websites.
- Research keywords: SEM experts research keywords that are relevant to a business's products or services. They then use these keywords to optimize the website's content and create ad campaigns.
- Optimize website content: SEM experts optimize website content to improve its ranking in SERPs. This includes things like adding relevant keywords to the website's title tag, meta description, and body content.
- Create ad campaigns: SEM experts create ad campaigns that target specific keywords and demographics. They then track the performance of these campaigns and make adjustments as needed.
- Analyze data: SEM experts analyze data to track the performance of their campaigns and identify areas for improvement. This data can include things like website traffic, click-through rates, and conversion rates.
Ideal Candidate: The ideal SEM expert should also have a strong of Keyword research, Pay-per-click (PPC) advertising, Website analytics, Content marketing, Conversion rate optimization (CRO) and Data analysis. The following skills are also desirable in an SEM expert:
- 3+ years of experience in marketing positions, with a focus on SEM
- Proven track record of success in driving traffic, leads, and sales through SEM
- Degree in marketing, business, or a related field
9. Growth Marketer
Average Salary: $113,921 per year
A growth marketer is a marketing professional who uses data-driven, iterative experimentation to identify and implement marketing strategies that drive growth for a business. They are responsible for the entire customer journey, from acquisition to retention to expansion.
- Create and execute marketing campaigns.
- Analyze data to track the performance of marketing campaigns.
- Test different marketing strategies.
- Create and distribute content.
- Build and nurture relationships with customers.
- Manage social media accounts.
- Run paid advertising campaigns.
- Report on the performance of marketing initiatives.
Ideal Candidate: The ideal growth marketer for recruiters would be someone with a strong understanding of marketing principles and a proven track record of success in driving growth. They should have experience in a variety of marketing channels, including digital marketing, social media marketing, and email marketing. They should also be proficient in data analysis and be able to use data to drive their marketing decisions. In addition to their technical skills, the ideal growth marketer should also be creative and have a knack for coming up with new and innovative marketing strategies.
10. Product Marketer
Average Salary: $116,844 per year
A product marketer is a professional who is responsible for understanding the needs of target customers and developing marketing strategies that position products to meet those needs. They work closely with product managers, sales teams, and other stakeholders to ensure that products are launched and marketed effectively.
- Conducting market research to understand the target audience and their needs
- Developing product positioning and messaging
- Creating sales collateral, such as product sheets, demos, and case studies
- Managing product launches
- Measuring and reporting on product marketing performance
- Working with product managers and engineers to ensure that the product meets the needs of the target audience
- Collaborating with sales and customer success teams to drive adoption and retention
Ideal Candidate: They should have experience in developing and executing product marketing strategies, as well as a proven track record of success in driving product adoption and revenue growth. In addition, they should be able to effectively communicate with both technical and non-technical audiences, and be able to think strategically and creatively to develop innovative marketing campaigns.
11. Marketing Consultants
Average Salary: $62,671 per year
A marketing consultant is a professional who advises businesses on how to reach their target market and convert them into paying customers. They use their expertise in marketing strategy, branding, and digital marketing to help businesses achieve their goals.
- Research: Marketing consultants can conduct market research to help businesses understand their target markets, identify their competitors, and track industry trends.
- Strategy development: Marketing consultants can help businesses develop marketing strategies that align with their overall business goals.
- Planning: Marketing consultants can help businesses develop marketing plans that outline the specific steps they need to take to achieve their marketing goals.
- Execution: Marketing consultants can help businesses execute their marketing plans, including developing and implementing marketing campaigns, managing social media, and creating content.
- Measurement: Marketing consultants can help businesses measure the effectiveness of their marketing campaigns and make adjustments as needed.
Ideal Candidate: The ideal marketing consultant should have experience in a variety of marketing channels, including digital marketing, social media marketing, and content marketing. They should also be familiar with the latest marketing trends and technologies. They should also have strong communication and interpersonal skills. They should be able to build relationships with recruiters and candidates, and they should be able to present their ideas in a clear and concise way. The ideal consultant should have a bachelor's degree in marketing or a related field. They should also have professional certification, such as the Professional Certified Marketer (PCM) designation.
12. Marketing Assistants
Average Salary: $55,108 per year
A marketing assistant is a junior-level marketing professional who provides administrative support to the marketing team. They help to keep the team organized and on track, and they free up the marketing manager to focus on strategic planning. They are also responsible for executing marketing campaigns and ensuring that they are successful.
- Conducting market research: This involves collecting data about the target audience, the competition, and the industry.
- Writing marketing copy: This includes writing website content, blog posts, email campaigns, and social media posts.
- Designing marketing materials: This includes creating brochures, flyers, infographics, and presentations.
- Managing social media accounts: This involves posting content, engaging with followers, and monitoring analytics.
- Organizing events: This includes planning and executing trade shows, conferences, and other events.
- Tracking marketing results: This involves collecting data about website traffic, leads generated, and sales.
Ideal Candidate: The ideal marketing assistants should have the following skills and experience:
- Experience in social media marketing, email marketing, content marketing, and search engine optimization (SEO)
- Experience with graphic design and web development
- Experience in market research and analysis
- Excellent written and verbal communication skills
- Strong organizational and time management skills
- Ability to work independently and as part of a team
- Proficient in using Microsoft Office Suite and other marketing software
13. Marketing Executive
Average Salary: $63,083 per year
A marketing executive is a professional who plans, develops, and oversees the overall marketing strategies and campaigns to promote a company's brands, products, or services. They work in the marketing department of a company and help a company accomplish their marketing projects and goals.
- Conducting market research and analysis to identify target audiences and develop marketing strategies
- Creating and executing marketing campaigns, including advertising, public relations, and social media
- Developing and managing marketing budgets
- Writing and editing marketing materials, such as website copy, brochures, and press releases
- Measuring the effectiveness of marketing campaigns and making recommendations for improvement
Ideal Candidate: They should have an extensive experience in developing and implementing successful marketing campaigns across multiple channels, including digital marketing, social media, content marketing, and traditional advertising. Additionally, the ideal marketing executive should excel in market research and analysis, allowing them to identify trends, target audiences, and competitors effectively.
14. SEO Executive
Average Salary: $58,072 per year
An SEO Executive is a professional who is responsible for improving the visibility of a website in search engine results pages (SERPs). They do this by optimizing the website's content, structure, and technical aspects to make it more relevant to search queries.
- Conducting keyword research to identify the terms that users are likely to search for when looking for products or services like those offered by the company.
- Optimizing website content to ensure that it is relevant to the target keywords and easy for search engines to index.
- Building backlinks to the website from other high-quality websites.
- Monitoring website traffic and analytics to track the effectiveness of SEO strategies.
- Reporting on SEO progress to stakeholders and making recommendations for improvement.
Ideal Candidate: The ideal SEO executive should have:
- 5+ years of experience in SEO, with a focus on marketing positions and job roles.
- Expertise in keyword research, content optimization, on-page and off-page optimization, and analytics.
- Strong written and verbal communication skills.
- A proven track record of success in driving traffic and leads for marketing positions.
15. Content Marketer
Average Salary: $68,220 per year
A content marketer is a professional who creates and distributes content to attract and engage a target audience. Their goal is to use content to build relationships with potential customers, educate them about the company's products or services, and ultimately drive sales.
- Researching and understanding the target audience: Content marketers need to understand their target audience in order to create content that will resonate with them. This includes understanding their needs, interests, and pain points.
- Planning and creating content: Content marketers develop content strategies and create content that is relevant, informative, and engaging. This content can take many forms, such as blog posts, articles, social media posts, infographics, e-books, and white papers.
- Promoting and distributing content: Content marketers promote and distribute content through a variety of channels, such as social media, email, and search engine optimization (SEO). They track the performance of their content to see what is resonating with their audience and what needs to be improved.
- Analyzing data: Content marketers analyze data to track the performance of their content and to identify trends. This data can help them to improve their content strategies and to create more effective content.
Ideal Candidate: In terms of skills, the ideal content marketer for recruiters would be proficient in the following:
- Writing: The ability to write clear, concise, and engaging content.
- SEO: The ability to optimize content for search engines.
- Social media marketing: The ability to create and manage social media campaigns.
- Analytics: The ability to track the performance of content and make adjustments as needed.
In terms of education, the ideal content marketer for recruiters would have a bachelor's degree in marketing, communications, or a related field. However, experience and skills are more important than education, so a candidate with a strong portfolio and a passion for content marketing would be a strong contender for the role.
16. Content Writer
Average Salary: $56,323 per year
A content writer is a professional who writes informative and engaging articles to help brands showcase their products or services. They write on a range of subjects and are responsible for creating the best possible written or visual content, from blog posts to press releases.
- Research topics and gather information. Content writers need to be able to research topics thoroughly in order to write accurate and informative content. They may use a variety of sources, including online databases, books, articles, and interviews.
- Write clear and concise content. Content writers need to be able to write in a clear and concise style that is easy for the target audience to understand. They should also be able to edit and proofread their work to ensure that it is free of errors.
- Create engaging content. Content writers need to be able to create content that is interesting and engaging for the target audience. This means using strong visuals, writing in a conversational tone, and using humor or other techniques to keep the reader's attention.
- Optimize content for search engines. Content writers need to be able to optimize their content for search engines so that it can be easily found by potential customers. This means using relevant keywords and phrases throughout the content, and ensuring that the content is well-structured and easy to read.
- Work with other team members. Content writers may collaborate with other team members, such as designers, marketers, and social media managers. They need to be able to communicate effectively with these team members in order to create a cohesive and effective content strategy.
Ideal Candidate: The ideal content writer for recruiters for marketing positions would have a strong understanding of marketing principles and the ability to write clear, concise, and persuasive copy. They would also have experience writing for a variety of marketing channels, including blog posts, website content, social media posts, and email marketing campaigns.
17. Marketing Intern
Average Salary: $20,346 per year
A marketing intern is a temporary marketing professional just starting out in their career. They often complete more basic administrative tasks to give the other marketing professionals more time to complete high-level responsibilities.
- Researching market trends and competitors. This involves gathering data on what consumers are buying, what their interests are, and what other companies are doing in the market.
- Creating marketing materials. This could include anything from social media posts to website content to print ads.
- Managing social media accounts. This involves posting content, engaging with followers, and monitoring analytics.
- Planning and executing marketing events. This could include anything from trade shows to product launches to webinars.
- Analyzing data and measuring results. This involves tracking the effectiveness of marketing campaigns and making recommendations for improvement.
Ideal Candidate: The ideal marketing intern for recruiters is a student with a strong academic background in marketing, as well as relevant experience in marketing positions or job roles. They should be able to demonstrate their skills in areas such as:
- Content creation and writing: The ability to write clear, concise, and persuasive content for a variety of marketing channels.
- Digital marketing: Experience with social media marketing, search engine optimization (SEO), and other digital marketing channels.
- Graphic design: The ability to create and edit graphics for marketing materials.
- Research and analysis: The ability to conduct market research and analyze data to inform marketing decisions.
- Project management: The ability to manage multiple projects simultaneously and meet deadlines.
The Bottom Line
HireQuotient is a suite of AI-powered tools that can help you hire sales roles more efficiently and effectively. Our tools can automate many of the tasks involved in the hiring process, such as sourcing candidates, assessing their skills, and conducting video interviews. This can save you time and money, and help you find the best candidates for your open positions.
Radhika Sarraf is a content specialist and a woman of many passions who currently works at HireQuotient, a leading recruitment SaaS company. She is a versatile writer with experience in creating compelling articles, blogs, social media posts, and marketing collaterals.
Stay On Top Of Everything In HR