Treasure hunting in LinkedIn: Examples and Best Practices to Source, Access and Hire Marketing Consultants

Are you tired of scouring the depths of the internet for the perfect marketing consultant? Look no further than LinkedIn Recruiter! With over 900 million members, LinkedIn is the largest professional networking site in the world. But with great power comes great responsibility - and in this case, the responsibility of using LinkedIn Recruiter to its full potential.

In this blog, we'll show you how to use LinkedIn Recruiter to find the right marketing consultant for your needs. So grab a cup of coffee (or tea, we don't judge), sit back, and let's get started on your quest to find the perfect marketing consultant!

Why do you need to hire a marketing consultant?

We all know that finding top talent in the industry is crucial for any business to succeed. After all, they're the ones who can take your marketing strategy to the next level and help you stand out in a crowded marketplace.

A marketing consultant can provide an outside perspective and offer fresh ideas to help your business stand out in a crowded marketplace.
They can bring a wealth of knowledge and expertise to the table, helping you to develop and execute effective marketing strategies.
Marketing consultants can help you identify and reach your target audience, ensuring that your marketing efforts are more effective and efficient.
They can also help you to stay on top of industry trends and changes, ensuring that your marketing strategy stays up-to-date and relevant.
Marketing consultants can be a cost-effective solution for businesses that may not have the resources to hire a full-time marketing team.
They can also provide a valuable sounding board for your ideas and help you to refine your messaging and branding.

With LinkedIn Recruiter, you can leverage the power of the world's largest professional network to find the top marketing talent. From social media wizards to content marketing gurus, LinkedIn Recruiter can help you find the right person for the job.

So, whether you're a startup trying to build your brand or an established company looking to refresh your marketing strategy, LinkedIn Recruiter can help you find the right talent to get the job done. With the right marketing consultant in place, you can take your business to new heights and dominate the competition.

How to hire a marketing consultant using LinkedIn Recruiter?

First things first, determine your needs. What skills and expertise do you require? Are you looking for someone with social media prowess or a content marketing guru? Once you've figured that out, it's time to optimize your LinkedIn Recruiter account. Think of it as creating the perfect online dating profile, but for business. Use filters and conduct searches to find the right candidate.

Here are eight best practices to help you access and hire ideal marketing consultants for your company

1. Optimizing Your LinkedIn Recruiter Account:

Optimizing your LinkedIn Recruiter account is essential to search for marketing consultants efficiently. The optimized account can help you identify potential candidates based on their skills, experience, and qualifications. To optimize your account, ensure that your search filters and keywords are relevant, and your Boolean search is correctly set up.

To narrow down your search for marketing consultants, use relevant search filters such as location, experience, and skills. Also, use specific keywords such as "marketing consultant," "digital marketing," "content marketing," "social media marketing," etc. to get more accurate search results.

Pro Tip: Use LinkedIn LinkedIn’s Contextual Skills feature to hire the right marketing consultant. Follow these steps:

Log in to LinkedIn Recruiter and go to the search bar.
Enter relevant marketing consultant skills such as SEO, social media marketing, content marketing, and digital marketing.
Refine your search results by applying filters such as location, industry, and experience level.
Once you have entered your search criteria, click the "Search" button to see the results.
To view more information about a candidate's skills, click on their profile. You can then review the candidate's Skills row, which displays their contextual skill information, such as the duration of time, experience/company, certificate, and LinkedIn Skill Assessment badge.

You can also use the Skills filter to narrow down your search results based on specific contextual skill information, such as the duration of time a candidate has worked in a particular marketing area or the company or industry where they gained their marketing experience.

By utilizing the Contextual Skills feature in LinkedIn Recruiter, recruiters can identify and assess potential marketing consultant candidates' qualifications and suitability for the role. This feature enables recruiters to make informed decisions by gaining a deeper understanding of a candidate's experience and demonstrated skills, beyond just their credentials.

3. Using Boolean Search

Boolean search is useful for finding more precise matches and can help you save time by narrowing down the search results. It involves using "AND," "OR," and "NOT" operators to refine your search queries.

Pro Tip: Use LinkedIn’s Spotlight Feature

As a company looking to hire a marketing consultant, LinkedIn Recruiter can help you find the right candidate for your needs.
One way to refine your search results is by using Spotlights, which prioritize candidates who are more likely to engage with you and your organization based on their activity, interests, and relationship insights from LinkedIn.
Different types of Spotlights are available, such as "Open to work," "Active talent," "Have company connections," "Interested in your company," "Rediscovered candidates," and "Internal candidates."
For example, the "Open to work" Spotlight highlights candidates who are looking for new opportunities and have indicated that they're open to hearing from recruiters. The "Active talent" Spotlight helps you find candidates who are more active on LinkedIn and therefore more likely to respond to your outreach. The "Interested in your company" Spotlight shows candidates who have interacted with your organization's content and may be interested in working for you.
By using Spotlights, you can focus on candidates who are more likely to be a good fit for your needs, saving time and effort in the hiring process.
To use this feature, you need a LinkedIn Recruiter subscription, which you can obtain by contacting LinkedIn's Sales team for a demo.
With Spotlights, you can apply one or more filters to your search and see approximate counts of your results.
By leveraging the power of Spotlights, you can find a marketing consultant who is the right fit for your organization's unique needs and goals.

4. Creating a Comprehensive Job Description

A well-written job description is essential in attracting top talent. It should outline key responsibilities and requirements of the role, and highlight the company's values, culture, and benefits. A detailed job description will also help potential candidates understand what they can expect from the job and the organization.

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5. Using InMail to Reach Out to Potential Candidates

InMail is useful in reaching out to potential candidates who may not be actively looking for new opportunities. Personalize your message and explain why you think they would be a good fit for the role. Avoid sending generic messages, as they are less likely to generate a positive response.

Pro Tip:If you're looking to hire a marketing consultant, you may be interested in knowing about the Recommended Matches feature within LinkedIn's Recruiter System Connect (RSC) integration. This feature allows you to access top candidates for your job posting, even if they haven't actively applied. You can also add potential matches to your candidate pipeline within your ATS, without leaving the system. The algorithm learns from your preferences over time and provides better matches, and you can even message candidates via InMail or save them to a job as a prospect directly within the ATS.

6. Leveraging Your Network

Your personal network on LinkedIn can help you find referrals for marketing consultants. Reach out to current and former colleagues, industry peers, and thought leaders to see if they know anyone who would be a good fit for the role.

7. Engaging with Candidates:

Engaging with candidates can help build a relationship with them and make them more likely to consider your job opportunity. Comment on their posts, share relevant content, and ask questions to start building that relationship.

8. Conducting Thorough Interviews

Conducting thorough interviews is essential to assess the skills, experience, and fit of potential candidates. Use behavioral-based interview questions to understand how they've handled similar situations in the past.

9. Use Easy Source:

EasySource is a powerful tool that can help you streamline your search for a marketing consultant. Here are some tips and best practices to help you make the most of EasySource:

Create effective job postings: When creating a job posting for a marketing consultant, make sure it is clear, concise, and easy to read. Use keywords to make sure it shows up in search results, and include specific details about the job requirements and responsibilities. By creating a detailed and specific job posting, you can attract qualified marketing consultants who are a good fit for your organization.
Conduct effective searches: When searching for marketing consultants, use the search filters provided by EasySource to narrow down your results. You can filter your search by job title, geography, experience, skills, education, industry, course, and work authorization/permit. By using these filters, you can quickly and easily find marketing consultants who have the skills and experience that you need for your organization.
Message candidates effectively: Once you have found a marketing consultant who seems like a good fit, send them a personalized and engaging message. Mention specific details from their profile to show that you have done your research, and be clear about why you think they would be a good fit for the job. Use a friendly tone and avoid coming across as too salesy or pushy.
Follow up with candidates: After you have contacted a marketing consultant, make sure to follow up with them in a timely manner. If they don't respond to your initial message, try sending a follow-up message a few days later. Be persistent but not pushy, and be sure to keep track of all your communications with candidates so you can stay organized.
Use EasySource to streamline your search: EasySource is a powerful tool that can help you find the right marketing consultant for your organization. Here are some ways in which EasySource's filtering capabilities can help you to use EasySource more effectively:
Job Title: With EasySource, you can filter marketing consultants based on their current or previous job titles. This can help you quickly identify marketing consultants with the right level of experience and qualifications.
Geography: EasySource allows you to filter marketing consultants based on their location. This is particularly useful if you are looking for a marketing consultant who is based in a specific geographic area.
Experience: You can filter marketing consultants based on their years of experience, job function, and industry experience. This helps to ensure that marketing consultants have the necessary skills and experience for the role.
Skills: With EasySource, you can filter marketing consultants based on specific skills, such as experience with certain technologies, marketing strategies, or other specific skills required for the job.
Education: Education is a critical factor for some marketing consultant roles. EasySource allows you to filter marketing consultants based on their educational background, including degree level, field of study, and the school they attended.
Industry: Industry experience is another important factor that you may want to consider when searching for a marketing consultant. With EasySource, you can filter marketing consultants based on their previous industry experience, making it easier to find candidates with relevant experience in a particular field.
Course: You can filter marketing consultants based on specific courses they have taken, which is particularly useful if you are looking for a marketing consultant with specialized knowledge in a particular area.
Work Authorization/Permit: If you require a marketing consultant who has specific work authorization or permit status, EasySource allows you to filter candidates based on their work authorization or permit status. This can help ensure that you find a marketing consultant who is legally authorized to work in your location.

By following these tips and using EasySource's powerful filtering capabilities, you can easily find the right marketing consultant for your organization.

Conclusion

Sourcing, accessing, and hiring marketing consultants using LinkedIn Recruiter can be challenging. However, by optimizing your account, setting up relevant search filters and keywords, using Boolean search, creating a comprehensive job description, leveraging your network, engaging with candidates, and conducting thorough interviews, you can find the right marketing consultant for your organization.