Published on February 1st, 2023
Nothing really worth having comes easy and quickly to us until we get serious about it and plan accordingly to make it happen!!! In the same vein, with the witnessable demand for content marketers, looking out for and hiring content marketers for any company is a slippery slope. And if you are planning to get your hands on highly qualified personnel in the coming years to remain competitive in the global digital market, put forth time in planning a solid strategy to hire content marketer that best suits your business.
Content marketing is a huge topic that includes everything from creating content to writing copy to visual assets. In the main, it is all about passionately transforming your business, humanizing your brand, and connecting you with the people or the targeted audiences by creating more reliable and impactful content centered on a specific topic to help address their needs. And for this reason, content marketing may be just what your business needs to keep pace with the growing demands of customers. Hence, hiring content marketers who are experts in this field can make all the difference.
Most businesses today have a complex hiring process, which makes it even harder to find qualified content marketers. Hiring the right people to help you out here takes time and effort, and there are a lot of things to consider before accepting an offer or launching a new hire that doesn't involve a resume.
Content marketers are the secret to hiring a successful content marketing team. The brushed-up content marketer can help you capture your brand's message and use it to develop shareable and helpful content. Possessing strong writing and editing skills, a track record of success and a big interest in working for your particular brand makes the strong content marketer for your company one of a kind. Content marketers can come up to your doors with the best writers, create content plans and track results.
Giving center stage for your company or the brand to establish as an authority in the industry, content marketers give justice to the complex recipe that involves developing original content such as blog posts, E-books, reports or webinars that provides valuable information to your audience. The one thing that poles apart a ‘content marketer’ and a ‘copywriter’ is that the latter creates written material for use for a specific organization or product, while someone by the name of a "Content Marketer" creates the materials designed to be shared on various platforms such as social media or other media outlets. Bloggers often fall into this category.
Their role of transforming ordinary information into people-focused material that communicates what your brand stands for and how it can best be used by customers lets you have faith to hire content marketers. Content marketers take a plunge to achieve the target through blogs, social media accounts, government regulations, journal articles or press releases. More often, content marketers are hired by the company’s online marketing team to create content that will resonate with their audience, generate leads, drive traffic to your website or webpage and boost sales.
The concept of hiring content marketers is coming into the picture with the revolution in the digital marketing world. It is becoming more and more important in order to ensure a successful business and measurable outcomes, especially if you are running a small or medium-sized business. And in this fast-changing digital world, sometimes your blood, sweat and tears may also not come off with flying colours.
All your efforts that lack understanding of customer interests, your investment of big bucks and the hours and hours spent to produce each piece of outcome signals you to hire content marketers the soonest.
Content Marketing is not just about writing blog posts and newsletters. Instead, it's a series of conversations and interactions along the customer journey. Involving strategic planning, systematically processing and publishing the formulated high-quality text, video, and images, the content marketers work for the purpose of building your brand and driving traffic to your website. Content marketing is about providing relevant and valuable content that your audience will value.
With reference to the above, it is a must to jot down all the relevant skills and a thorough description of the job before stepping towards the hiring of the content marketer. Doing so will result in narrowing the field and allow you to look at your potential employees' skills and abilities.
The perfect job description when you are hiring a content marketer can start with the right words. Yes, the right words give clarity to the role you describe and the skills and experience that you are looking for. A good content marketer will take the time to read through your job description and answer what it is that they know and what they can bring to your business. Therefore, answering all of these questions will ensure that you are hiring the perfect candidate.
A job description is a clear and concise statement of what the employee will be expected to do. This can be broken down into different areas that you want your content marketer to focus on, and not on other areas where an employee might be useful. Make sure all the things you need to be done are described in detail so that when they are needed, they all match up. Your content marketer will also need to set milestones towards achieving these goals so you have a solid timeline for the development of the project.
A good deal of reputed companies is getting unfair with their hiring procedure which is directly or indirectly a cause of the clueless selection of candidates that lack the core skill sets your company looks for. It is when the screener questionnaire method comes into the glare, resulting in a far more efficient and effective approach to hiring content marketers for your organization. This screener questionnaire method offers you many ways to narrow down the candidates and hire content marketers is better than the other traditional methods as it reduces the duration of interviewing.
Unquestionably, this upgraded method of screening the candidates expands opportunities for your company to choose the finest candidates as opposed to using only resumes and interviews. You can better understand the candidate's personality, background, work experience, skills, future career path, and suitability for your company. The format of the questions in a screener questionnaire better reflects the company’s needs to ensure that it is using the best employees for its needs. At the same time, you need to accompany some basic tips for a killer interviewing questionnaire.
Work towards creating and finishing the first draft screener questionnaire in the shortest possible time by utilizing the right tools and not just producing a mirror of similar questionnaires. Next, creating a completely new profile for the job defines not just the experience of the candidate but also varied skills that excel the hiring process. If a candidate has these points in his or her applications then there is a high chance that he or she is going to be hired by your company.
Hiring a content marketer is the first step to building your brand and truly engaging with your customers. A thorough hiring process can make you find a suitable candidate for your business and then train them to create lasting content that connects with customers and builds loyalty.
Mindful of the fact that content marketers are the wizards in the dynamic digital universe with expertise in writing, creating, and sharing actionable content that represents your company and its products or services, they have proven to hit the mark with resounding results in a clean sweep. The content marketers you hire predominantly work on the three key attributes, i.e, the relevance of the content, its quality and the consistency of the same.
Hiring a content marketer will allow you to have a content strategy, consistent messaging and message creation across your website, business and social media. This allows you to have a clearer understanding of how your customers are responding to the information you are displaying on your website.
Content marketing is all about creating high-quality content that helps you get your business message out to the world. It’s not just about who can write the best copy, though they are vital assets. Though it may seem overwhelming, hiring content marketers who have become the company’s significant asset is a tough nut to crack for hundreds of organizations like yours own who are on the same wavelength.
Seeming one of the most important decisions for you as an organization to hire a content marketer to create an engaging and easy-to-share message via relevant media to help all areas of a business grow, this process with a little effort aids you to hit the mark.
Radhika Sarraf is a content specialist and a woman of many passions who currently works at HireQuotient, a leading recruitment SaaS company. She is a versatile writer with experience in creating compelling articles, blogs, social media posts, and marketing collaterals.
Never Miss The Updates
We cover all recruitment, talent analytics, L&D, DEI, pre-employment, candidate screening, and hiring tools. Join our force & subscribe now!
Stay On Top Of Everything In HR