How to Source, assess and Hire SEO Experts on LinkedIn: The key smiths of the digital world
Published on April 7th, 2023
If your goals involve boosting your online presence, expanding your income, or broadening your methods of generating leads, you'll need to incorporate search engine optimization (SEO) into your marketing strategy. For numerous years, search engine optimization (also known as SEO) has been the predominant source of leads for our business, with networking coming in second. This makes it an exceptional, enduring strategy for most service-oriented companies.
Search engine optimization is a crucial component of any digital marketing strategy. Its purpose is to enhance your website's ranking on search engine results pages (commonly abbreviated as SERPs), which can potentially result in more website visitors and conversions. Implementing high-quality SEO techniques also guarantees that the website's content is optimized for users and search engines, instilling greater trust in your brand.
Ironically, searching for "SEO Expert" on Google will most likely result in more confusion than directing you to the right path. Therefore, adhering to our systematic approach to hiring an SEO expert is recommended to ensure you make a sound decision for your business.
Who is an SEO Expert?
An SEO expert is responsible for scrutinizing and enhancing your digital or web content, ensuring that your intended audience can discover your company through online searches effortlessly. Their job involves devising and implementing an SEO strategy that aids in elevating your business's ranking on Google and draws significant organic traffic to your website.
SEO experts thoroughly understand the latest algorithm updates that govern how search results are displayed. They can generate customized SEO strategies that accommodate your budget while providing you with the greatest possible return on your investment.
What does an SEO Expert do?
SEO involves a range of activities that help to bring up your website's search engine rankings organically. Here are some of the most important ones:
- Keyword research
Planning your content strategy requires meticulous keyword research, vital in optimizing your website for search intent. It entails identifying the terms, phrases, or questions that your intended consumers employ to locate the items you provide. The process revolves around comprehending your target audience and their search habits.
An SEO expert performs keyword research to create a catalogue of keywords that your content should integrate. Additionally, they furnish guidance regarding the frequency and location of their use. A study of 80 million keywords revealed [28.5% of users](https://www.sistrix.com/blog/why-almost-everything-you-knew-about-google-ctr-is-no-longer-valid/#285-of-Google-users-click-the-first-organic-result) click the #1 organic search result.
- Website audits
During a website audit, an SEO expert scrutinizes a website from an SEO standpoint and suggests ways to enhance it. They examine each web page's content and meta descriptions, website performance, and other elements influencing search engine rankings.
An SEO audit aims to assess how efficiently search engines can identify whether your website is beneficial to users. In other words, the SEO expert will evaluate if search engine algorithms can comprehend the purpose of your website. Additionally, the expert will verify whether those algorithms may classify your website as a suitable outcome for common keywords that your audience utilizes for search purposes.
- Competitor research
An SEO expert also examines your competitors, their keyword rankings, and how your website can improve its ranking for the same keywords. They use tools to automate finding competitors as the number of keywords increases, which can be difficult to do manually.
Competitor research goes beyond using competitors' content for inspiration, and it includes:
- Identifying "content gaps" where you can gain an advantage
- Analyzing competitor backlink profiles
- Monitoring keyword rankings
- Analyzing competitors' PPC keywords to see where they rank in paid search
- Content optimization
An SEO expert can help optimize website content by incorporating relevant keywords and phrases. They may collaborate with content writers and copywriters to ensure that the content they produce targets those keywords and provides value to readers, thereby improving the content marketing strategy.
A professional SEO expert provides strategic recommendations for optimizing website content with relevant keywords, but it's not just about adding keywords everywhere. Instead, they suggest keywords' natural and organic placement in page titles, meta descriptions, sub-headings, and other relevant areas.
Several steps should be taken to optimize blog posts and landing pages before the content creation process. Comprehensive keyword research is crucial to ensure your business focuses on subjects your target audience is interested in.
When should you hire an SEO expert?
Although hiring a competent organic search engine optimization expert can be advantageous for any business with a website, it's highly recommended to do so before or shortly after launching your website. This approach enables you to establish an online reputation while expanding your customer base.
Hiring a professional SEO expert to optimize it comprehensively from the ground up would be beneficial for business owners planning to revamp their website or create a new one.
If you're introducing a new product or service or entering a new market, enlisting the aid of an adept expert can assist in adjusting your keyword and content strategy to conform with the recent changes. Moreover, if you intend to invest in other varieties of digital marketing, they can enhance these campaigns and produce more favourable outcomes.
Search engine optimization (SEO) is a long-term approach, and it might take several months for the results to become apparent. Thus, hiring an SEO expert earlier can expedite the process, allowing you to reap the benefits sooner.
68% of all website traffic comes from search, and you can't afford to ignore search engine optimization (SEO) experts for your business.
Tips for Hiring an SEO Expert for Your Business
1. Understand the Vital Role of SEO in Your Business Success
Before embarking on your search for an SEO professional, it's essential to educate yourself on the impact SEO can have on your company. Please take a moment to review case studies of businesses in your field that have seen significant returns on their investment in SEO.
The people who have the exact problem that your company solves and who are your ideal customers are also searching the internet for solutions. With the aid of SEO, you can connect with them at the precise moment when they require your assistance. SEO facilitates introducing your company to them, enabling them to assess if your product is appropriate for their needs, and ultimately leading them to purchase. Meanwhile, your company can continue expanding its product line, pursuing potential partnerships, and seeking growth opportunities.
Once you comprehend the significant impact that SEO can have, reaching out to an expert with the requisite experience and expertise is essential to fully leverage its potential and enhance your marketing initiatives.
2. Look for Someone with Proven Results
Begin by drafting a comprehensive job description that outlines the outcomes you wish to achieve. Instead of solely concentrating on driving traffic to your company's website, you should aim to find an SEO specialist who can enhance your online visibility and reach. Seek a professional who approaches SEO and online marketing comprehensively and interconnectedly.
As you evaluate your SEO candidates, scrutinize their outcomes: request case studies and a comprehensive depiction of the business effects resulting from their strategies. Solicit references and converse with some of their past clients to ascertain how the SEO techniques utilized by the applicant have aided other businesses in enhancing and maintaining their online marketing campaigns.
Search for an individual who is compatible with your company. Have they previously engaged in SEO work within your particular industry? Ideally, you should seek someone with expertise in industry-specific SEO and experience in other sectors.
3. Check references
Obtaining feedback from other business owners who have worked with the SEO expert will assist in verifying their credibility. Ask the candidate for references from their past clients and utilize them to gain insights.
You can ask these references questions to previous clients:
- Did the SEO expert provide useful guidance?
- Did the SEO expert work effectively with their team?
- Were the results the SEO expert drove sustained, or were they only temporary?
4. Leverage the Benefits of Skills Assessments
Conducting a skills assessment is the most effective way to gauge the capabilities of an SEO candidate. Determining an applicant's suitability and expertise can be challenging solely based on their resume or interview. Including skills assessments in your hiring process will enable you to evaluate candidates based on their skills and abilities.
This approach allows the candidate's skills to be showcased and for any references or past projects that didn't fully demonstrate their abilities to be uncovered. Try our SEO Specialist Test to access the candidates.
5. Get to know them During a Free Discovery Call
An effective SEO expert will schedule a discovery call to grasp your requirements and determine your objectives. The discovery process is a two-way street. The call should seem like a partnership rather than a sales pitch or an enumeration of SEO techniques. Each company has its distinct traits and potentialities. No single SEO strategy is effective for every company at all times. A competent SEO expert creates a tailored strategy for each business.
In the end, the primary objective of SEO should not solely be to boost traffic - it should be to expand a business's influence and revenue. The discovery call allows me and prospective clients to explore how we can collaborate and enhance each other's competencies.
If an SEO expert permits you to articulate your objectives and current challenges, they want to learn more about your business and marketing approaches. Use free discovery calls to gather more information about the SEO professionals you have narrowed down.
6. Align your Budget with their Deliverables
Following the discovery calls, you have a list of potential SEO experts who can enhance and expand your marketing endeavours. The next step is to find someone who aligns with your goals and financial plan.
Companies at varying phases have diverse SEO requirements. Select an SEO expert who can tailor their services to your needs and resources. However, refrain from requesting too much for too little. Be practical about your budget and how much an SEO expert can utilize it. With positive initial outcomes, you can expand and allocate additional resources to your SEO initiative.
7. Outline your Expectations
Before finalizing the agreement, ensure that you and the SEO expert agree. Do you both share the same objectives?
It's important to approach with caution any SEO expert who claims to guarantee that your business will rank at the top of search engines. The truth is that many factors are involved in SEO, and it's impossible to predict or control all of them. Therefore, no one can provide a specific result or guarantee for SEO.
It's also important to inquire about the long-term strategy of the SEO expert you are considering. While achieving quick wins is desirable, ensuring that your goals are aligned with a long-term plan is crucial. Before finalizing your decision to work with an SEO expert, ensuring that their approach aligns with your business needs and that they can adapt to your management style is essential.
When hiring professionals in any industry, it can be difficult to determine what you need. However, instead of relying on luck, it's important to take the time to assess SEO experts and find the right one that fits both your business goals and budget.
Having a knowledgeable professional by your side is essential to achieve a needed boost for your business through SEO. However, finding a true SEO expert can be a challenging task.
We trust that this article has provided valuable insights on how to start your search for a reliable SEO expert. By knowing what to consider and how to look for it, you will soon see an improvement in your search engine rankings. For further assistance, we recommend you contact our team of experts.
EasySource developed by HireQuotient is a powerful tool for LinkedIn recruiters that simplifies the talent-sourcing process. With a range of search criteria to choose from, including skills, experience, location, industry, education, and even specific courses or authorizations to work in the US, finding the perfect candidate has never been easier. And with features like email automation and customization and one-click shortlisting or rejecting candidates, you can save time and effort while still finding the best of the best.
Thomas M. A.
A literature-lover by design and qualification, Thomas loves exploring different aspects of software and writing about the same.
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