The LinkedIn guide to source, assess and hire digital marketers: The talent sourcer's roadmap to mastery
Published on April 7th, 2023
The chances of finding digital marketing candidates on LinkedIn are quite high. LinkedIn is the world's largest professional networking platform, with over 750 million professionals from various industries, including digital marketing. Many digital marketing professionals use LinkedIn to showcase their skills and experience, connect with other professionals, and explore job opportunities. LinkedIn provides a powerful search functionality that allows you to search for digital marketers based on various criteria, such as location, experience, skills, education, and more. This feature enables you to quickly and easily find relevant digital marketing candidates just the way you need.
In addition, LinkedIn also offers various tools and features to help recruiters and hiring managers to identify and engage with potential digital marketing candidates. You can post job openings on LinkedIn, reach out to candidates directly through the platform, and even use LinkedIn's advertising features to target and hire digital marketers with relevant skills and experience. Here’s a complete roadmap to follow while you hire digital marketers on LinkedIn.
Ways to Hire Digital Marketers on LinkedIn
Here are a few steps you should try to hire digital marketers on LinkedIn:
1. Search for specific keywords: You can search for keywords such as "digital marketer," "digital marketing specialist," or "digital marketing manager" in the LinkedIn search bar. This will bring up a list of profiles that contain these keywords in their job titles or descriptions. Here are some keywords that you can use to hire digital marketers on LinkedIn:
- Digital Marketing
- Online Marketing
- Internet Marketing
- Social Media Marketing
- Content Marketing
- SEO (Search Engine Optimization)
- PPC (Pay-Per-Click) Advertising
- SEM (Search Engine Marketing)
- Email Marketing
- Analytics and Data Analysis
- Digital Strategy
- Web Analytics
- Conversion Optimization
- Mobile Marketing
- E-commerce Marketing
- Digital Advertising
- Marketing Automation
- Influencer Marketing
- Video Marketing
- Growth Hacking
2. Use the "People" search filter: You can use the "People" search filter on LinkedIn to narrow your search results to only include individuals who work in the digital marketing industry. Use EasySource! (Keep reading to know more about it!)
3. Join digital marketing groups: Joining digital marketing groups on LinkedIn can help you connect with professionals in the industry. You can search for digital marketing groups on LinkedIn by using the search bar and selecting "Groups" from the dropdown menu.
4. Check out company pages: You can also check out the company pages of digital marketing agencies or companies to find individuals who work in the industry. Look for employees who have titles such as "digital marketer" or "digital marketing specialist."
5. Use LinkedIn Ads: If you are looking for specific digital marketing professionals, you can use LinkedIn Ads to target individuals based on job titles, company size, and other criteria. This can help you hire the digital marketer you seek.
Ways to Assess Digital Marketers on LinkedIn
Assessing a digital marketer on LinkedIn requires careful consideration of several factors. Hire digital marketers only following the correct assessment methods. Here are some tips on how to assess a digital marketer on LinkedIn:
Check their profile: The first step is to review the digital marketer's LinkedIn profile. Look at their work experience, education, skills, endorsements, and recommendations to get a better understanding of their qualifications and expertise.
Look for examples of their work: If the digital marketer has included links to their portfolio or work samples on their LinkedIn profile, review them to get a better idea of their skills and experience.
Review their activity: Check if the digital marketer has been active on LinkedIn by posting content, commenting on posts, or engaging with other professionals in the industry. This can indicate their level of knowledge and engagement in the digital marketing field.
Look at their network: Check who the digital marketer is connected to on LinkedIn. If they are connected to other digital marketing professionals or industry leaders, this may be a good indication of their reputation and level of expertise.
Check for certifications: Look for any certifications or training courses the digital marketer has completed. This can give you a better idea of their level of knowledge and commitment to staying up-to-date in the industry.
Consider their communication skills: Digital marketing often requires strong communication skills. Review the digital marketer's profile for evidence of good communication skills, such as clear and concise language, and evidence of their ability to communicate effectively with others in the industry.
Assess a digital marketer's LinkedIn profile and consider the above factors, and you can gain a better understanding of their qualifications and expertise in the field.
Skills of Digital Marketers on LinkedIn
Here are some digital marketing skills you should look for, as you hire digital marketers on LinkedIn:
Search engine optimization (SEO): This is the practice of optimizing websites to rank higher in search engine results pages. Look for individuals who have experience in keyword research, on-page optimization, and link building.
Pay-per-click (PPC) advertising: This is a form of digital advertising where advertisers pay each time a user clicks on one of their ads. Look for individuals who have experience in creating and managing PPC campaigns across various platforms such as Google Ads, Bing Ads, and social media platforms.
Social media marketing: This involves using social media platforms to promote products and services. Look for individuals who have experience in creating and managing social media campaigns, social media content creation, and social media analytics.
Content marketing: This is a marketing strategy that involves creating and distributing valuable content to attract and retain a target audience. Look for individuals who have experience in creating and managing content marketing campaigns, content creation, and content analytics.
Email marketing: This involves sending promotional messages to a group of people via email. Look for individuals who have experience in creating and managing email campaigns, email automation, and email analytics.
Analytics and reporting: This involves using data to track and measure the success of digital marketing campaigns. Look for individuals who have experience in analytics tools such as Google Analytics, Adobe Analytics, and social media analytics tools.
Searching for these digital marketer skills on LinkedIn, you can find individuals with relevant expertise and experience in the areas that you are interested in.
Certifications of Digital Marketers
There are several digital marketing certifications available that help digital marketers stay up-to-date with the latest trends and best practices in the industry. Here are some of the latest valid certifications you could look for, while you hire digital marketers:
Google Ads Certification: This certification is offered by Google and covers topics such as search advertising, display advertising, video advertising, shopping advertising, and mobile advertising. The certification consists of multiple exams and is valid for one year.
HubSpot Inbound Marketing Certification: This certification covers topics such as inbound marketing fundamentals, SEO, blogging, email marketing, and social media promotion. HubSpot offers the certification which is valid for two years.
Facebook Blueprint Certification: This certification covers topics such as Facebook advertising fundamentals, advanced targeting, optimization, and measurement. Facebook offers the certification and is valid for one year.
Hootsuite Social Media Marketing Certification: This certification covers topics such as social media strategy, content marketing, social media advertising, and social media analytics. Hootsuite offers the certification which is valid for one year.
SEMrush SEO Fundamentals Certification: This certification covers topics such as keyword research, on-page optimization, technical SEO, and link building. SEMrush offers the certification and is valid for one year.
Digital Marketing Institute Certified Digital Marketing Professional: This certification covers topics such as search engine optimization, pay-per-click advertising, social media marketing, email marketing, and digital analytics. The Digital Marketing Institute offers the certification which is valid for three years.
Hire digital marketers with these certifications, as it demonstrates their expertise and commitment to staying up-to-date with the latest trends and best practices in the industry.
Educational Qualification of Digital Marketers
Digital marketing is a diverse field, and individuals with various educational backgrounds can pursue a career in it. However, here are some education qualifications that you can search for when you hire digital marketers on LinkedIn:
Bachelor's degree in Marketing, Communications, or a related field: Many digital marketers have a bachelor's degree in marketing, communications, or a related field. These programs cover various aspects of marketing, including digital marketing.
Master's degree in Marketing, Digital Marketing, or a related field: Some digital marketers may have a master's degree in marketing, digital marketing, or a related field. These programs cover advanced topics in marketing and provide a deeper understanding of digital marketing concepts.
Certification in Digital Marketing: Individuals who do not have a formal education in marketing may have completed a certification course in digital marketing. There are various online courses and certifications available that cover different aspects of digital marketing.
Technical Education: As digital marketing relies heavily on technology, individuals with technical education such as Computer Science, Information Technology, or Software Engineering can also pursue a career in digital marketing.
While education is important, keep in mind that digital marketing is a field where skills and experience can matter more than formal education. So, it is always advisable to look for digital marketers who have relevant skills and experience, along with educational qualifications.
Why Use LinkedIn to Hire Digital Marketers?
A study by Jobvite found that 87% of recruiters use LinkedIn to source candidates. Here are some reasons why hiring digital marketers on LinkedIn is important:
Access to a large talent pool: LinkedIn is a platform with over 750 million professionals, and it is the world's largest professional networking site. By using LinkedIn to find digital marketers, you can access a large talent pool from around the world, and find individuals with the relevant expertise and experience that match your requirements.
Showcase of Skills and Experience: LinkedIn profiles allow users to showcase their skills, education, work experience, and achievements. By viewing digital marketers' LinkedIn profiles, you can get a sense of their level of expertise in various digital marketing areas and determine if they have the skills you are looking for.
Referrals and Recommendations: LinkedIn offers a feature for referrals and recommendations. You can get referrals from colleagues or other connections in your network who have worked with digital marketers in the past. Additionally, you can also look for recommendations on a digital marketer's profile to get a better sense of their work ethic and performance.
Cost-effective: Hiring digital marketers on LinkedIn can be a cost-effective way to find the right talent for your organization. Compared to traditional recruiting methods, LinkedIn is a more affordable option to find and hire digital marketers.
Faster Recruitment Process: With LinkedIn, you can quickly and easily search for digital marketers with specific skills and experience, and reach out to them directly through the platform. This can speed up the recruitment process, allowing you to find and hire digital marketers quickly.
In a nutshell, hiring digital marketers on LinkedIn is important because it allows you to access a large talent pool, view digital marketers' skills and experience, get referrals and recommendations, save costs, and speed up the recruitment process. You can also use advanced filters to find your purple squirrels on LinkedIn. HireQuotient introduces the Chrome extension, EasySource, to help you reach your ideal candidates real quick! It helps you use advanced filters that LinkedIn doesn’t, to make the search and hiring process a lot better! You can create different projects on EasySource to find candidates for different profiles at the same time. EasySource stands out as we provide extra filters for ‘course’ and ‘US Work Authorization’, that can be of great help!
LinkedIn provides access to a large talent pool of digital marketing professionals, and its search and recruitment tools make it easier for recruiters and hiring managers to find and engage with relevant candidates. According to LinkedIn, digital marketing roles are one of the most in-demand job roles on the platform. Remember to check out EasySource, and hire digital marketers in a better and most convenient way!
Looking for hiring outside of LinkedIn? HireQuotient provides the best talent-sourcing platform along with a vast skill assessment library. HireQuotient is all set to take you through the smoothest hiring experience. Get in touch!
Thomas M. A.
A literature-lover by design and qualification, Thomas loves exploring different aspects of software and writing about the same.
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