Things to Consider When Hiring a Marketing Manager?
Published on January 31st, 2023
Thanks to the rise of electronic media, the demand for print advertisements is decreasing. Meaning marketing managers will be in demand and continue to expand their influence on the market. Hiring a marketing manager is a crucial and a strategic move for companies that want to drive business growth. We bring you a comprehensive guide to hire a marketing manager in 2023.
Things to Consider When Hiring a Marketing Manager
- Future trends of marketing manager
- Need to hire marketing manager
- Skills marketing managers should possess
- Hiring budget for a marketing manager
- Full time or free time, which is better
- Interview questions to hire a marketing manager
- Tests to assess the skills of a marketing manager
- Job description for hiring a marketing manager
The Future of Marketing Managers
According to the US bureau of labor statistics, the overall employment of marketing managers is projected to grow 10% between 2021 to 2031, which is faster than the average of all occupations. The median annual wage for marketing managers was $135,030 in May 2021.
According to Indeed.com (US Data), 41,145 jobs for marketing managers were posted on Indeed in 2021. 188,422 job seekers searched for marketing manager jobs in 2021 and about 6,866 marketing manager jobs were clicked on Indeed.
Why Do You Need to Hire a Marketing Manager?
A marketing manager brings specialized knowledge and expertise in developing and executing effective marketing strategies that align with the company's goals. They can conduct market research, competitor analysis, and customer segmentation to gain a better understanding of the market and target audience.
With data and analytics, a marketing manager can make informed decisions that drive results and improve the company's overall marketing efforts. By streamlining and optimizing the company's marketing activities, a marketing manager can free up time and resources for other areas of the business and improve collaboration across departments.
What Skills Does a Marketing Manager Needs
Strategic thinking– The ability to create and implement comprehensive marketing plans that support business objectives and deliver results. A marketing manager with strong strategic thinking skills can analyze the market, identify opportunities, and create a roadmap for success.
Creativity- The ability to generate innovative ideas and campaigns that capture the target audience's attention and increase brand awareness. A creative marketing manager is able to think outside the box and create memorable campaigns that make an impact.
- Analytical skills- Involves the use of data and analytics to make informed marketing decisions and evaluate the success of campaigns. A marketing manager with strong analytical skills can analyze metrics, spot trends, and make data-driven decisions that drive results.
- Project management- The ability to effectively manage multiple projects at once, prioritize tasks, and meet deadlines. A marketing manager with strong project management skills can keep projects on track, allocate resources efficiently, and deliver results on time.
- Communication skills- Critical for marketing managers, as they need to present ideas and results to stakeholders and team members. Strong written and verbal communication skills are essential for building relationships, negotiating deals, and communicating effectively with all levels of the organization.
- Leadership- The ability to lead cross-functional teams, manage budgets, and coordinate with other departments. A marketing manager with strong leadership skills can inspire and motivate teams, drive results, and build a positive team culture.
- Marketing expertise- It involves a deep understanding of marketing trends, tactics, and technologies, and the ability to apply them to achieve marketing goals. A marketing manager with a broad range of marketing expertise can identify new opportunities, stay ahead of the competition, and drive results.
- Customer focus- The understanding of customer needs, preferences, and behaviors, and the ability to use this information to inform marketing decisions. A marketing manager with a customer-focused approach can create campaigns that resonate with customers and drive results.
- Collaboration- Involves the ability to work effectively with different departments and stakeholders to achieve common goals. A marketing manager with strong collaboration skills can build strong relationships, resolve conflicts, and drive results through teamwork.
- Adaptability- Flexibility and the ability to quickly pivot marketing strategies as needed in response to changes in the market or business environment. A marketing manager with strong adaptability skills can quickly respond to changes, minimize risks, and drive results in a dynamic business environment.
Budget for Hiring a Marketing Manager
The salary for a marketing manager varies based on their experience and the hiring budget. A typical salary for this role can range from $125,000 to $150,000 per year, which equates to a monthly payroll budget of $10,416 to $12,500 for one employee.
It's important to note that this cost only covers the salary of the marketing manager, who will be responsible for managing the marketing department. However, the marketing manager may not have enough time or expertise to execute all aspects of the marketing plan, so it will be necessary to hire additional staff to support these efforts.
If you need to assess your ROI, you can use HireQuotient’s free ROI calculator. It takes into account the cost of the investment, the revenue generated, and the time period involved to determine the financial impact of HR initiatives, programs, and investments on a company's bottom line.
It helps your HR professionals measure the cost-effectiveness of various HR activities, such as employee training and development, talent acquisition, and employee retention programs. Our ROI calculator can provide a clear and quantifiable evaluation of the return on investment (ROI) generated by these activities, helping HR departments make informed decisions and demonstrate the value of HR to the organization.
Full-time vs Freelance Marketing Manager
When considering the addition of marketing support, businesses often turn to freelance options for a more flexible workforce. Freelance marketing managers can be a great solution for short-term projects that require marketing expertise. It is important to conduct interviews to determine their specialties and if needed, multiple freelancers can be hired to complete a project. On the other hand, if you require long-term strategies, the development of marketing tools and policies, and have a budget, a full-time marketing manager is a more suitable option.
Important Interview Questions to Evaluate a Marketing Manager
Here are some interview questions you can use to evaluate a marketing manager candidate:
- Can you walk us through your experience developing and executing successful marketing campaigns?
- How do you measure the success of your marketing efforts?
- Can you describe a time when you had to make a tough decision regarding budget allocation in your marketing plan?
- How do you stay up-to-date with the latest marketing trends and technology?
- Can you give an example of how you have led a cross-functional team to achieve a marketing goal?
- How do you prioritize and manage multiple projects simultaneously?
- Can you explain your approach to customer segmentation and targeting?
- How do you measure the return on investment (ROI) of your marketing initiatives?
- Can you describe a situation in which you had to pivot your marketing strategy, and what steps you took to do so?
- Can you give an example of how you have incorporated data and analytics into your decision-making process?
- How do you handle conflicts or challenges within your team or with stakeholders?
- How do you ensure the consistency of brand messaging across all marketing channels?
- Can you share your experience with marketing automation and how you have used it in your previous role(s)?
- How do you approach market research and competitor analysis?
Here are Some Tests to Consider When Hiring a Marketing Manager:
Technical SEO test: Evaluate the candidate's ability to analyze websites and enhance their search engine ranking. This will ensure you hire a marketing manager who knows how to boost your online visibility.
GDPR & privacy test: Check the candidate's knowledge of GDPR regulations, particularly if your business operates in the European Union. This will prevent potential lawsuits and fines.
SEO copywriting: Assess the candidate's understanding of SEO best practices and their skill in optimizing web pages to rank higher in search engine results pages (SERPs). This will help you find a marketing manager who knows how to increase traffic through keyword and content optimization.
Marketing test: Measures a candidate's skills in analytics, interpersonal relationships, math, critical thinking, problem-solving, and other related skills. It helps organizations to assess candidate's marketing skills, experience, and qualifications for a marketing manager role.
Office Suite Proficiency: As a marketing manager, a considerable amount of time will be spent on a computer carrying out crucial tasks. Therefore, potential candidates should demonstrate proficiency in the core Microsoft programs including Word, Excel, PowerPoint, and Outlook.
CRM knowledge: Experience using CRM software such as Salesforce, Raiser's Edge, Oracle Eloqua, or other similar systems is expected for any prospective marketing manager, or the ability to quickly acquire these skills.
Reading understanding: Communication and understanding are vital in the marketing industry. Evaluating reading comprehension skills will help determine if a candidate has the necessary language proficiency to handle the responsibilities of a marketing manager.
Effective listening: As a marketing manager, one must manage various relationships with suppliers, stakeholders, partners, and employees. Thus, effective listening is a critical skill. It involves paying full attention and knowing when to ask questions and when to retreat.
Analytical thinking: The marketing manager role is fast-paced, and analytical thinking is essential. Candidates must demonstrate the ability to logically evaluate the advantages and disadvantages of different ideas and solutions.
A Pro tip for hiring a marketing manager is to utilize professional skill assessments offered by HireQuotient. These assessments accurately measure a candidate's abilities and can significantly streamline the hiring process, leading to a faster time-to-hire by up to 50% and a 61% decrease in cost-to-hire.
At HireQuotient, we customize our assessment tools to fit your specific needs. Our goal is to maximize the effectiveness of your recruitment processes. The Growth Marketing Manager assessment, for instance, assesses a candidate's proficiency in analytics, interpersonal skills, mathematics, critical thinking, problem solving, and other relevant abilities.
Our innovative Marketing Manager assessment tool provides a more effective way to evaluate potential candidates and make informed hiring decisions, rather than relying solely on resumes. The test evaluates and ranks applicants based on their skills, making it easier to identify the ideal fit for the position.
Types of marketing managers
Marketing managers typically work in corporate environments. You’ll find them in a variety of industries, such as health care, hospitality, entertainment, finance, and technology.
This means that no matter where your passions lie, you’ll likely find marketing jobs in that industry. Some marketing managers focus on a specific area of marketing. These specialties include:
- Affiliate marketing managers focus on the relationships between an organization and its marketing affiliates that earn commissions in exchange for driving traffic to a website.
- Brand marketing managers aim to increase brand awareness and the identity of a company or product.
- Content marketing managers oversee the production of content that drives traffic to an organization’s website.
- Digital marketing managers supervise and implement marketing campaigns designed for online channels.
- Marketing communications managers monitor and evaluate the messaging used to market a brand or product.
- Product marketing managers oversee the positioning and branding of specific products.
- Social media marketing managers take charge of the company’s presence on social media platforms.
Difference between Marketing Managers and PR Managers
Marketing managers and PR (public relations) managers both play important roles in promoting a company's brand and communicating with stakeholders. However, their focus and responsibilities differ.
Marketing managers are responsible for developing and executing comprehensive marketing strategies that drive brand awareness and business growth. They use various tactics, such as advertising, promotions, and events, to reach and engage the target audience.
PR managers, on the other hand, focus on managing a company's image and reputation. They are responsible for maintaining positive relationships with media outlets, stakeholders, and the public. They use tactics such as media relations, crisis management, and reputation management to communicate the company's message and protect its reputation.
How to Prepare a Job Description to Hire a Marketing Manager?
Preparing a job description for a marketing manager requires careful consideration of the responsibilities, skills, and qualifications needed for the position. Here are the steps to follow:
- Define the position
- Determine the required skills
- List the responsibilities
- Determine the qualifications
- Include compensation and benefits
- Describe the company culture
- Use clear language
- Include application instructions
If you're looking for professional assistance, HireQuotient's [free JD generator](https://hirequotient.com/free-jd-generator) is at your disposal. You can leverage this tool to increase the number of applicants for your job openings, save hiring time by up to 90% thanks to AI automation, and implement a 100% diversity-optimized approach to finding the right talent.
In conclusion, hiring the right marketing manager can bring specialized knowledge and expertise to your company. Whether you choose a full-time or freelance marketing manager, Just keep in mind the above mentioned factors to ensure a successful outcome.
Radhika Sarraf is a content specialist and a woman of many passions who currently works at HireQuotient, a leading recruitment SaaS company. She is a versatile writer with experience in creating compelling articles, blogs, social media posts, and marketing collaterals.
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