How to Assess and Hire Digital Marketing Experts?
Published on January 4th, 2023
Who are Digital Marketing Experts?
Digital marketing experts are responsible for promoting a person and their abilities, or a business, and their products and services. They must gather information and communicate with other organizational departments in order to create content that will increase the company's sales and profit margins by attracting attention to the company.
A digital marketing expert manages and produces marketing content, chooses the target audience, carries out strategies to widen reach, and develops the ideal brand image. The primary goal of someone in this position is to raise brand awareness since without potential clients knowing about the firm and what it can provide, the company will never expand.
They must be able to precisely pinpoint the demands and desires of their target market and turn these into persuasive marketing strategies.
Daily Responsibilities of a Digital Marketing Expert
- Developing and executing digital marketing campaigns across various channels such as social media, email, search engines, and websites
- Conducting research on the latest trends and best practices in digital marketing to ensure that campaigns are effective and up-to-date
- Analyzing data and metrics to measure the success of digital marketing campaigns and making adjustments as needed..
- Creating and curating content for social media platforms, blogs, and websites that align with the brand's voice and objectives.
- Managing paid advertising campaigns, including budget allocation, keyword research, and ad placement
- Collaborating with other departments, such as sales and customer service, to ensure that marketing efforts are aligned with overall business goals.
- Utilizing marketing automation tools to streamline and optimize marketing workflows
- Monitoring and responding to customer inquiries and feedback on social media and other channels
Skills of Digital Marketing Experts
Here are a few skills that you must assess in a candidate if you are looking to hire a digital marketing expert.
An individual with strong problem-solving skills has the tools to handle challenges that could appear during a digital marketing project. They can also come up with fresh, creative ideas for how to reach untapped markets and boost revenue.
Digital marketers frequently collaborate with individuals in other marketing positions or inside digital marketing teams. Effective communication skills are essential for teamwork. Digital marketers must be able to provide presentations on the status and efficacy of campaigns, as well as discuss suggestions for content and marketing strategy with their colleagues.
Knowledge of the Software
Digital marketers need to be able to use social media and marketing platforms efficiently. They must therefore feel at ease with post-scheduling systems, platforms for data insight and analytics, and a variety of social networking and marketing tools.
A keen eye for detail is necessary since digital marketers must make sure their posts are error-free. A typo in a marketing campaign affects the overall impression made and might diminish a brand's reputation for high-quality work.
This skill is helpful for digital marketers because it allows them to comprehend the viewpoint of the customer or end-user. This knowledge enables them to use and speak to their values in their marketing approach.
Flexibility and Adaptation
As they may be in charge of the marketing strategy for multiple goods or services, digital marketers must have the flexibility and adaptability to meet changing deadlines. As a result, they will have to manage several tasks at once and find quick solutions to problems using creativity and intuition.
Digital marketers frequently collaborate with other members of a digital marketing team, so they must have strong listening and people-management abilities. Candidates must respond to a series of multiple-choice questions during a collaboration test, which comprises fictitious team working scenarios. These questions focus on overcoming typical obstacles at work and probe the best course of action.
Building solid customer relationships and effective teamwork both require excellent interpersonal skills. If you are employing a digital marketer for your organization, the latter is crucial.
An effective technique to evaluate interpersonal skills, which also include emotional awareness, empathy, and conflict resolution, is to take an interpersonal skills test. Candidates are given a number of hypothetical situations to consider, and they are then asked to choose from a list of multiple-choice alternatives whether they believe one of the scenarios is the most or least effective.
For digital marketers, efficient time management is crucial since they must meet deadlines while effectively managing their workload. A time management test is an excellent way to determine whether or not your potential workers have the time management and organizational abilities required to carry out their duties and submit high-quality work on time.
The ability to develop appealing campaign web pages, infographics, and social media tiles is a valuable complement to a digital marketer's skill set.
While hiring a Digital Marketing Expert, some key skills that should be evaluated are:
The ability to analyze and interpret data is essential to understand the effectiveness of a digital marketing campaign. You can gauge candidate's data analysis and interpretation skills using online data interpretation test to identify the next best hire for your organization.
Search Engine Optimization (SEO)
Knowledge of SEO is critical for optimizing website content to improve visibility and ranking in search engine results pages. Evaluate SEO skills such as on-page, off-page, link building, outreach ability to boost the website rankings in search engine.
Social media marketing
Familiarity with social media platforms and the ability to develop effective social media campaigns is essential for reaching a wider audience and engaging with potential customers.
The ability to create engaging, relevant and informative content for a variety of digital channels is critical to building a successful digital marketing campaign.
Understanding of paid advertising platforms such as Google Ads, Facebook Ads, and Twitter Ads is essential for optimizing advertising campaigns and driving traffic to a website.
Knowledge of email marketing strategies and tools is important for developing effective email campaigns and building relationships with customers.
How to Assess a Digital Marketing Expert?
Test your candidate pool for technical ability and skills in addition to soft qualities. A thorough testing process facilitates decision-making by offering unbiased assessments of all skill sets and identifying career prospects.
Use the following technical and aptitude tests when assessing a digital marketer:
- Logical Reasoning: A logical reasoning exam is a valuable tool for evaluating lateral thinking, problem-solving abilities, and observation skills, all of which are important for a digital marketer. A test of logical reasoning includes collections of patterns using symbols and forms (and functions such as rotation, translation, transformation, and mirroring). Candidates for employment must determine the rule(s) regulating the patterns and choose the next pattern from an options list.
- Error-Checking: Digital marketers cannot afford to make unflattering errors in posts for campaigns that are seen by huge audiences. Candidates must identify any differences between various data sets in an error-checking test that includes different data sets.
- Verbal Reasoning: Through social media posts, blog articles, online copy, videos, and podcast audio, digital marketers operate with both the written and spoken word. A verbal reasoning test evaluates a candidate's command of the written word by having them read through a series of passages and then discuss assertions that are relevant to the text. The test evaluates the candidate's ability to comprehend, interpret, and analyze literature in a limited time. It also gauges the applicant's level of attention to detail regarding the meaning and impact of passages.
How to Hire a Superstar Digital Marketing Expert?
Use a Pre-Employment Assessment Test
Simply put, testing candidates' talents is the best way to start the shortlisting process. You will be able to find excellent talent on your list very rapidly and promptly.
You can ask your candidate to;
- Create a caption for a picture for social media.
- Calculate the rate of conversion of a net page
- Correctly answer a technical issue about SEO Suggest keyword phrases for a specific Google Ads plan.
- Upgrade a portion of site content to eradicate mistakes.
Look for their Social Media Presence
The majority of digital marketing professionals are quite active on social media.
To get an idea of their personal brand, look at their profiles on LinkedIn, Twitter, and even Facebook. This may be apparent in the type of content they produce, their level of activity, the communities they have established, and the level of engagement they experience.
Moreover, find out with whom they are connected. You might ask your mutual contacts for insightful feedback on the marketer's job if you have any!
When recruiting digital marketers, references, opinions, and suggestions from previous clients are reliable validators. Look at what different people have said about working with your candidates on their LinkedIn pages.
Offer Competitive Salary
Avoid being the type of company that doesn’t pay fairly to their employees. No shopping vouchers, game rooms, or unpaid holidays will take the place of the compensation you offer.
Do proper research about what similar companies are offering for the same job role and offer a competitive salary to the candidate.
You can create a wider applicant pool if you offer flexibility in your job role. An ideal candidate will want the freedom to express themselves and implement their ideas for the company without being questioned.
Offer remote working or at least hybrid working if you have a business model that does not necessarily require a daily office setup.
If you're still having second thoughts about whether to hire someone to handle your marketing, keep in mind that no one will purchase your goods or service if they are unaware that it even exists. Marketing professionals are adept at implementing fresh ideas and know how to draw attention to a business.
These techniques may not yield returns for a few months, but in the end, they are an investment that will pay off and enable you to begin scaling.
At HireQuotient, we have a number of skill-based assessments that can be tailor-made to each job role. These tests and assessments are designed to test the abilities and knowledge of a candidate in a systematic manner.
Our skill-based assessments help you hire candidates with skills and true potential. Don't believe us? Demo now to find out!
Radhika Sarraf is a content specialist and a woman of many passions who currently works at HireQuotient, a leading recruitment SaaS company. She is a versatile writer with experience in creating compelling articles, blogs, social media posts, and marketing collaterals.
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