How to Hire a Designer?
Published on January 5th, 2023
Who are Designers?
Designers are professionals who use their creativity and technical skills to create visual solutions for various industries and mediums. They use design principles, such as composition, color, typography, and space, to create visually appealing and effective designs.
What does a Designer’s Job Entail and Why is it Important?
A designer's job typically involves creating visual concepts, using computer software or by hand, to communicate ideas that inspire, inform, or captivate consumers. This can include the design of logos, packaging, print materials, websites, advertisements, and more.
A designer may also be responsible for creating and maintaining a consistent visual style across all of a company's products or communications. Additionally, a designer may work with a team of marketers, developers, and other professionals to ensure that the final product effectively achieves its intended goals.
All in all, a designer works in different spheres of an organization and holds a pretty important place for the entire business. Because designers bring customer experience and what is your company without customers?
If you are still not convinced, here are a few stats that will definitely change your opinion.
According to the U.S Bureau of Labor Statistics,
- Employment of graphic designers is projected to grow by 3% from 2021 to 2031.
- Overall employment of web developers and digital designers is projected to grow 23% from 2021 to 2031.
Day-to-Day Responsibilities of Designers
The day-to-day responsibilities of a designer can vary depending on the specific role and industry they work in. However, some common tasks that a designer may perform on a daily basis include:
- Meeting with clients or team members to discuss project objectives and requirements
- Researching and gathering information on the target audience and competitors
- Sketching and prototyping design concepts
- Using computer software to create digital designs, such as illustrations, graphics, and layouts
- Refining and finalizing designs, incorporating feedback from clients or team members
- Preparing designs for final production and ensuring they meet technical requirements
- Managing and organizing project files and assets
- Staying up to date with design trends and new technologies
- Collaborating with other team members, such as writers, developers, or marketers, to ensure that the final product effectively achieves its intended goals.
It's worth noting that the responsibilities and tasks of a designer may change depending on the type of designer, such as graphic designer, UI/UX designer, web designer, product designer, etc.
Skills of a Designer
Designers typically have a wide range of skills, both technical and creative, that are essential to their job. Some key skills that a designer may possess include:
Designers need to be able to come up with unique and visually appealing concepts that capture the attention of the target audience. It is the core skill of a designer to be creative and present new ideas every time a project comes up.
2. Artistic ability
Designers use various forms of art, such as illustrations, typography, and color theory, to create visually appealing designs. It is a prerequisite for a designer to have the artistic ability because obviously an artist can understand colors and visuals much better than a layman.
3. Technical skills
Designers use computer software and technology to create and edit digital designs. Common software used by designers includes Adobe Creative Suite, Sketch, Figma, etc.
4. Communication skills
This is a skill that is a must-have for every sector in an organization. And same goes for designers. They need to be able to effectively communicate their ideas and designs to clients, team members, and other stakeholders.
5. Problem-solving skills
Designers are often faced with complex design challenges and must be able to think critically and come up with innovative solutions.
6. Attention to detail
Designers must pay attention to every aspect of a design, from the overall layout to the smallest typographic details.
7. Time management
Designers often work on multiple projects simultaneously and must be able to manage their time effectively to meet deadlines. Each of those projects are often at different stages and it becomes difficult to keep track. Having good time management skills can cross all these problems.
Designers need to be able to adapt to new technologies and design trends, as well as to the specific needs of different clients or projects. Because we are living in a technological era where technology is changing every day. An ideal designer candidate should be open and eager to learn new techniques and not become obsolete.
Designing a product, website, or even a logo is not a single man’s job. It requires team discussions, several meetings, and approvals from the hierarchy to finally make one design. A designer, irrespective of the sector, should be a team player and create a productive work environment.
A designer should be flexible enough to work late nights and give extra hours because projects get moved around all the time and deadlines get changed. For example, if you are a graphic designer who creates visuals and memes for a certain client, you might need to create a design impromptu when Messi scores a goal or Roger Federer wins a match.
Different Roles of a Designer
There are many different types of designers, including:
- Graphic designers: Create visual concepts for print and digital media, such as logos, brochures, and websites. Check out the Graphic Designer Test.
- Product designers: Design and develop physical products, such as furniture, household items, and consumer electronics.
- User experience (UX) designers: Design digital products and interfaces to improve the user experience, such as websites and mobile apps. Check out the UX Designer Test.
- User interface (UI) designers: Create the visual design and layout of digital products, such as websites and mobile apps. Check out the UI Designer Test.
- Motion designers: Create animated graphics and visual effects for film, television, and digital media.
- Fashion designers: Design clothing and accessories for individuals, companies, and brands.
- Industrial designers: Design and develop products for mass production, such as automobiles and appliances.
- Interior designers: Design and plan the layout and aesthetics of interior spaces, such as homes and commercial buildings.
All designers use a variety of tools, such as Adobe Creative Suite and Sketch, to create their designs. They may work in a variety of industries, such as advertising, fashion, and technology, and may be self-employed or work for a company or agency.
How to Assess a Designer?
Assessing a designer can be a complex task, as it involves evaluating both their technical skills and creative abilities. You need to evaluate the candidate thoroughly to hire them for your organization. Here are some ways to assess a designer:
1. Review their portfolio
A designer's portfolio is a great way to get an idea of their skills and experience. It's important to look for a diverse range of projects and styles and to pay attention to the designer's process and problem-solving abilities. Their portfolio will give you a peek into their past experiences and tell you about which type of product they have worked on. This gives you clarity on whether the candidate will be able to fit in your organization or not.
2. Conduct a Pre-employment Skill Assessment
A skills test can be a good way to assess a designer's technical abilities, such as their proficiency with design software or their understanding of design principles. Browse through our assessment library and use them to hire the best designers. Some of them are:
- Brand Designer Test
- Product Designer Test
- Visual Designer Test
- Illustrator Test
- Production Artist Test
3. Holding an interview
It can be a good way to get a sense of the designer's experience, design philosophy, and problem-solving abilities by taking an interview. It can also be a good opportunity to ask about specific projects and how they approached them. Ask the following questions to get a better insight into the candidate’s personality.
- Can you walk me through your design process, from research to final delivery?
- Can you give me an example of a particularly challenging project you've worked on and how you approached it?
- Can you talk about a project you've worked on that you're particularly proud of?
- Can you explain a design concept or principle that you believe is particularly important?
- How do you stay current with design trends and new technologies?
- Can you talk about a time when you had to present a design to a difficult client or stakeholder and how you handled it?
- How do you handle receiving feedback on your designs?
- Can you explain how you approach typography in your designs?
- Can you talk about a time when you had to work with a cross-functional team and how you ensured that everyone's needs were met?
- Can you walk me through a recent design project you worked on and how you incorporated user research and feedback into the design process?
4. Observing the designer in action
If possible, observe the designer working on a real project, this can give a good sense of how they work and how they handle challenges. You can execute this by giving your candidate a real-time project and giving them a deadline to complete it through and through without any cracks. You can also use this as a paid trial to understand the candidate in and out.
5. Checking references
It can be helpful to talk to previous clients or colleagues of the designer to get a sense of their work ethic, communication skills, and problem-solving abilities.
It's important to keep in mind that assessing a designer is not only about the final product, but also about the process and the way the designer approaches challenges and solves problems.
How to Hire a Designer?
Hiring the best designer for your company can be a challenging task, but here are some tips to help you find the right candidate:
- Clearly define the role and responsibilities: Having a clear understanding of the role and responsibilities of the designer will help attract the right candidates and ensure that they are a good fit for the position.
- Look for a diverse range of experience: A designer with a diverse range of experience will be better equipped to handle different types of projects and clients. Experience brings humility and gives the candidate a broader perspective to understand your requirements.
- Find out their understanding of user-centered design: A designer who understands user-centered design will create designs that are tailored to the needs and desires of the target audience.
- Consider their passion for design: A designer who is passionate about design will be more likely to stay current with new trends, technologies, and best practices and will add value to your organization.
- Look for a team player: A designer who can work well with others and is open to feedback will be an asset to any team. As already mentioned in skills, a candidate who can fit it a team can work wonders for your company.
By considering these tips, you will be able to find a designer that has the right mix of technical skills, experience, and soft skills to make a valuable contribution to your team and your company.
Hiring can be a difficult task, as it involves finding the right candidate who not only possesses the necessary skills and experience, but also aligns with the company's culture, values, and goals.
It requires a lot of effort and resources to attract, screen, and evaluate potential candidates, and there is always a risk that the chosen candidate may not be the best fit for the role or the company. It also requires attention to detail and good judgment, as well as the ability to assess candidates not only by their qualifications, but also by their soft skills, work ethic, and cultural fit.
Make use of pre-employment assessments to clear your judgment and hire not only the best person but also the right person.
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Radhika Sarraf is a content specialist and a woman of many passions who currently works at HireQuotient, a leading recruitment SaaS company. She is a versatile writer with experience in creating compelling articles, blogs, social media posts, and marketing collaterals.
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