Business Development Representative (BDR)

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Who is a Business Development Representative(BDR)

A business development representative (BDR) is a professional responsible for creating new business prospects, by qualifying leads and reaching out to prospective customers through current business accounts. 

According to Forbes, BDRs generate long-term value for an organization from customers, markets, and relationships. These ideals and opportunities encompass every aspect of your business. BDRs can increase inventories by locating new vendors in addition to helping sales by locating and qualifying leads. 

What does a Business Development Representative (BDR) do

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The key roles and responsibilities of a business development representative include:

Data analysis

Both data analysis and research are essential to BDRs. Your BDRs will be more adept at using the data to enhance sales performance if you provide them with more quantitative information about your company's sales performance. Strong corporate data can be used to inform improvements that range from better sales calls to higher quotas by year's end.

BDRs evaluate data to enhance company processes and suggest training to strengthen any areas of weakness.

Experimenting with strategies 

Not all ideas are meant to be tested in real time as doing so consumes resources and may result in lost sales. Before implementing new tactics across the board, BDRs create small-scale testing that can be conducted with potential leads. These tests range from short product releases that gauge popularity and inventory speed to small-scale A/B tests conducted with the marketing department.

Partner relationship management

Not every business partner is a customer. Establishing and maintaining connections with distributors, vendors, investors, and other non-purchasing companies is a necessary skill. Your team is responsible for business development and manages these partnerships. BDRs put a lot of effort into forging strategic alliances, fostering mutual respect, and engaging in negotiations to reach win-win agreements.

Developing growth opportunities

Your business development team is in charge of figuring out how to make every part of your organization better. The scope of that growth extends beyond merely raising sales and revenue; it includes expanding the business, developing novel products, cultivating connections with stakeholders, and managing the market. Starting with sales prospecting is a terrific place to start, also give your BDRs permission to collaborate with department heads to identify ways to increase the company's market share, offerings, reach, and financial strength.

Cross-departmental management

It can be quite difficult to coordinate tasks that are on your to-do list and call for input from several departments. Cross-departmental project management can be accomplished without egos getting in the way of BDRs, who serve as representatives of all departments and the entire organization. When it comes to large-scale organizational initiatives, a great BDR provides accurate communication, documentation, and de-escalation skills.

Also read: The Benefits of Hiring a Business Development Manager

Why hire a Business Development Representative?

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The qualifications of Business Development Representatives (BDR) offer several benefits to the company. Some reasons why you might consider hiring a BDR are:

Lead Generation and Pipeline Development:

BDRs specialize in generating leads, ensuring a consistent influx of potential customers for the sales team. Their focus extends to moving prospects through various stages of the sales funnel, thereby contributing significantly to the development of a robust sales pipeline.

Lead Generation: 

BDRs excel in identifying and nurturing potential customers and establishing a continuous flow of qualified leads.

Pipeline Development: 

Their efforts are directed towards progressing prospects through the sales funnel, creating a strong and dynamic pipeline for the sales team.

Market Research and Qualifying Leads:

BDRs engage with potential customers, not only for lead generation but also to gather valuable market insights. Additionally, they play a pivotal role in qualifying leads, ensuring that the sales team prioritizes efforts on prospects with a higher likelihood of conversion.

Market Research: 

BDRs, through their interactions, gather valuable insights into market trends, customer preferences, and industry dynamics.

Lead Qualification: 

Their role involves evaluating and qualifying leads, enabling the sales team to focus on prospects most likely to convert into customers.

Time and Cost Efficiency:

Outsourcing initial sales processes to BDRs allows the sales team to concentrate on closing deals. This division of labor enhances overall efficiency and cost-effectiveness.

Brand Awareness and Adaptability:

BDRs contribute significantly to building brand awareness through their outreach efforts, leaving positive first impressions with potential customers. Their adaptability is also noteworthy, as they can quickly adjust their approach based on market dynamics, customer feedback, and the evolving goals of the company.


BDRs can easily scale their efforts to meet the growing demand for lead generation and customer outreach, making them a valuable asset for companies looking to expand their market presence. This scalability ensures that business development strategies remain effective as the company grows.

Also read: Things to Avoid While Hiring Business Development Managers

Skills and qualities to look out for

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Skills and qualities to look out for in business development representatives (BDRs):

Technical Skills:

1. Proficient in CRM tools such as HubSpot, Salesforce, or Freshworks for efficient lead management.

2. Expertise in utilizing lead sourcing and sales intelligence tools like ZoomInfo, Apollo, and Bombora to enhance prospect targeting.

3. Familiarity with email automation tools like and adept at leveraging social media channels, including LinkedIn and X (formerly Twitter), for effective communication.

Workplace Skills:

1. Exceptional organizational skills for managing potential customer interactions and establishing streamlined workflows.

2. Strong communication abilities to articulate and represent products and services effectively.

3. In-depth knowledge of products and services, coupled with a profound understanding of the ideal customer profile.

4. Problem-solving prowess to grasp customer challenges and present viable and tailored solutions.

5. Emotional intelligence to empathize with potential customers, influencing informed decisions.

6. Proven track record of achieving business development and sales quotas, showcasing results-oriented performance.

Personality Traits:

1. Active listener 

2. Empathetic 

3. Confidence communicator  

4. Problem solver 

5. Hustler (driven and persistent) 

6. Creative

7. Curious 

8. Resilient 

Also read: What to Look for When Hiring a Business Development Consultant

Business development representative job description template

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The below-mentioned business development representative job description has been optimized for job boards as well as career pages and is ready to be deployed. Simply customize it for your organization and hire your next rockstar.

Job Title: Business Development Representative (BDR)

Company Overview:

[Your Company Name] is a forward-thinking and dynamic [industry/sector] organization dedicated to [brief mission statement]. We are on the lookout for a motivated and results-oriented Business Development Representative to join our high-performing team.

Job Overview:

As a Business Development Representative, you will play a pivotal role in driving lead generation, fostering relationships, and contributing to the overall growth of our business. You will be responsible for identifying and engaging potential customers, qualifying leads, and collaborating closely with internal teams to ensure a seamless transition from prospecting to conversion.


1. Lead Generation:

   - Utilize industry knowledge and market insights to identify and engage potential clients.

   - Execute targeted outreach campaigns to generate high-quality leads.

2. Lead Qualification:

   - Assess and qualify leads based on defined criteria to ensure alignment with business objectives.

   - Collaborate with the sales team to pass on qualified leads for further engagement.

3. Relationship Building:

   - Establish and nurture relationships with leads through effective communication and engagement.

   - Collaborate with internal teams to address client needs and concerns.

4. CRM Management:

   - Maintain accurate and up-to-date records of leads and interactions in CRM tools (e.g., HubSpot, Salesforce).

   - Provide regular reports and insights on lead generation activities.

5. Market Insights:

   - Stay informed about industry trends, competitor activities, and emerging market dynamics.

   - Proactively adjust outreach strategies based on market changes.


- Bachelor’s degree in Business Administration, Marketing, or a related field.

- Proven experience in lead generation, business development, or related roles.

- Strong understanding of [industry/sector].

- Proficiency in CRM tools (e.g., HubSpot, Salesforce) and lead sourcing tools (e.g., ZoomInfo).

- Excellent communication and interpersonal skills.

- Ability to collaborate effectively in a cross-functional team environment.

- Results-oriented with a track record of meeting or exceeding lead generation targets.

How to Apply:

Please submit your resume and a cover letter outlining your relevant experience and why you believe you are the perfect fit for this position to [email address]. 

Application deadline: [insert deadline].

If you are enthusiastic about driving lead generation, thrive in a dynamic environment, and possess the skills and traits outlined above, we invite you to apply and be an integral part of our growth journey. Join us as we embark on an exciting mission of expanding our market presence.

You also can take a look at more business development representative job description templates.

How to hire Business Development Representatives

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  1. Craft a compelling business development representative job description

Whether you're employing a beginner or experienced BDR, craft the business development representative job description that clearly states the duties and responsibilities of the role accurately. The career path for the role, benefits, and the organization's ideals should all be mentioned. It will undoubtedly draw in highly competent applicants who mesh well with the company.

In addition to the job description in section 5, you can explore more job descriptions here.

  1. Discover relevant candidates

Recruiters should target passive and hidden talent pools to identify talented candidates who are likely to join the organization.

Recruiters can use job sites such as Indeed, LinkedIn, ZipRecruiter, and Glassdoor to find active job seekers. To get passive candidates for jobs, it’s advisable to want recruitment tools. 

EasySource’s Candidate Discovery Module can instantly surface relevant BDRs from active, passive, and hidden talent pools based on your business development representative job description or simple prompts. 

  1. Screen candidates

Most of the ATS and candidate screening tools rely on keywords in candidates’ profiles or resumes to filter them. It may lead to relevant candidates being eliminated from the process simply because their profiles or resumes did not have the right keywords. Worse, it may lead to irrelevant candidates being filtered in one go because they focused on the right keywords.

To avoid this, EasySource’s Candidate Screening Module uses persona-based screening to map the ideal candidate profile based on your business development representative job description or prompts and finds BDRs with relevant skills, profiles, and work experience. This persona-based screening also ranks candidates based on their relevancy so that recruiters can prioritize their outreach.

  1. Assess candidates

Skill assessments can be used to ensure only qualified candidates get in and that the health of the talent pipeline is robust. They can also help in making faster hiring decisions without bias.

EasyAssess offers pre-built and customized adaptive BDR skill assessments that validate technical, and workplace skills as well as personality traits. These pre-employment tests create a level playing field so that recruiters can build winning teams with qualified candidates from diverse backgrounds.

  1. Interview candidates

Here are some interview questions that can draw out complete responses from candidates.

  1. How do you generate relationships as a business development representative?
  2. How do you work with product managers?
  3. How do you handle client expectations?
  4. What is your plan of action if the client asks for a particular feature that you lack?
  5. As a business development representative which departments do you keep close association with?
  6. How do you measure success?

For more business development representative interview questions and answers, visit >> 50+ Business Development Representative Interview Questions And Answers

Automated video interviews can be a great way to go beyond the resume and learn more about candidates. Whether you are hiring one BDR or at scale, EasyInterview gives recruiters the edge to hire diverse and exceptional talent from across the globe. Also, hiring managers can be involved in the recruitment process to make hiring decisions faster.

fEngage candidates

Reaching out to qualified BDRs and engaging them throughout the hiring process requires recruiters to engage with them 1-on-1. It can be quite tedious and time-consuming which may result in losing qualified candidates. Recruiters should use communication tools that allow them to build personalized messaging to keep their candidates engaged.

EasySource’s Candidate Engagement Module ensures that candidates are engaged with highly personalized strategies and messaging across multiple platforms to compel them to join your organization.

g. Verify references

Verify the individuals' work histories and performance in prior roles after you have narrowed down your shortlist. This is a crucial stage in verifying the veracity of their statements and identifying their areas of strength and improvement. 

Since this position needs cooperation across various teams, you should also find out if the individual can adapt to the corporate culture and perform well in a team.

h. Choosing and integrating

Because it serves to safeguard both the company and the employee, an offer letter is crucial. Send the candidates a thorough offer letter that covers all the details of the job, including the title, responsibilities, pay scale, and benefits. It needs to have the employer's signature, the start date, and any applicable probationary period.

Introduce the BDR to the organization's culture, values, and mission during the onboarding phase. They should also learn about specialized product or service knowledge and buyer personas.

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