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Content Marketing Expert

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Who is Content Marketing Experts (CME)

A content marketing expert is the one responsible for planning, researching, producing, distributing, and analyzing material to draw in and involve potential clients is the work of a content marketer. Typically, they produce white papers, infographics, videos, blog entries, how-to manuals, and more.

Based on the experience, content marketers could also be asked to execute market research and evaluate the effectiveness of their content. They will also have to handle other tasks and create content schedules.

What does Content Marketing Experts (CME) do?

The key roles and responsibilities of the content marketing expert are: 

Research

Research is an essential task. Marketers need to be extremely knowledgeable about the product or sector they are producing content for. A thorough awareness of their customers and the competitive environment is another essential skill for content marketers.

Strategy

To guarantee that all content marketing initiatives have a purpose and satisfy key performance indicators, content marketers develop a roadmap that is in line with overall business objectives. 

Content promotion and distribution

Marketers need to talk about the plan they have for promoting each piece of content. This entails having meetings with multiple teams to guarantee that the post, video, or article reaches as many people as possible. 

Planning

Planning, which is related to strategy, is mostly concerned with the where and when of releasing specific content. Making a content schedule that spans weeks, months, or years in advance is one way to do this. 

Content creation

Writing or producing the information that will be incorporated into the marketing campaign is known as content creation. For example, it could entail creating social media content campaigns or crafting optimized blogs. 

Editing and optimization

Editors are necessary for everyone. The work of more junior individuals as well as content authors and copywriters is frequently edited and proofread by more experienced content marketing specialists. More seasoned team members should take advantage of this opportunity to mentor their less seasoned peers. 

Content audits

When marketers assess the efficacy of a particular content strategy, they conduct a content audit. A blog, social media account, or search campaign can be examined by content marketers to determine what resonated with users and sparked interaction. 

Analytics and performance

Marketers also need to evaluate and assess the effectiveness of their content. This entails going over the data to determine which postings fared the best and attempting to follow those trends in the next campaigns. Concurrently, analytics examines the whole outcomes, determining the actual quantity of conversions (leads, purchases, and other significant metrics) brought about by your content.

Cross-team collaboration

For content marketers, who frequently take on the role of coordinators for the entire organization, team communication is essential. For example, you must ensure that your content calendar is in line with marketing for your brand and products.

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Why you should hire a content marketing expert

Content marketing experts are essential for generating and maintaining healthy marketing qualified leads. 

Writing

Writing is a fundamental skill that every marketer must possess. Even professionals creating visual content like videos need to excel in crafting engaging captions that resonate with their audience.

Analytics

Analytics plays a crucial role in marketing, allowing professionals to decipher data and develop innovative solutions based on insights derived from it.

Video 

The video has emerged as a vital tool for marketers, particularly as social media platforms prioritize video content. Proficiency in shooting and editing videos, even with just a cell phone, is invaluable for social media marketers.

SEO 

Search Engine Optimization (SEO) expertise is essential for marketers aiming to boost the visibility of their content on search engine results pages. Effective SEO strategies ensure that content attracts qualified traffic and reaches a wider audience.

Content strategy 

Content strategy is indispensable for marketers tasked with creating content calendars and devising long-term plans to drive campaigns forward. A robust content strategy lays the foundation for successful marketing initiatives.

Storytelling 

Storytelling is a skill that separates exceptional marketers from the rest. Captivating storytelling captivates audiences and enhances the effectiveness of marketing campaigns by fostering deeper connections with consumers.

Content management 

Content management is a critical skill for content marketing leaders who oversee the creation and distribution of content. The ability to assemble and manage teams, as well as oversee the seamless flow of content, is pivotal in steering campaigns toward success.

Also read: How to create a compelling job description to hire content marketing experts?

Skills and qualities to look out for

Given the importance of content marketing experts, they need a strong set of technical and workplace skills with superior personality traits.

Technical Skills:

1. Proficient in content creation and copywriting.

2. Strong knowledge of SEO principles and best practices.

3. Skilled in data analysis and interpretation for strategic decision-making.

4. Familiarities with content management systems (CMS) such as WordPress or Drupal.

5. Proficiency in social media management tools and strategies.

6. Experience with email marketing platforms and automation software.

7. Basic understanding of graphic design principles for content creation.

8. Competent in project management techniques and tools.

9. Ability to manage budgets and allocate resources effectively.

10. Proficient in performance tracking and reporting using analytics tools.

Workplace Skills:

1. Excellent time management and organizational abilities.

2. Strong interpersonal and communication skills.

3. Ability to work collaboratively in cross-functional teams.

4. Demonstrated leadership qualities and decision-making skills.

5. Attention to detail and commitment to quality.

6. Adaptability to evolving industry trends and technologies.

7. Problem-solving skills and ability to think critically.

8. Resilience in handling challenges and setbacks.

9. Customer-centric mindset with a focus on delivering value.

10. Empathy and understanding of target audience needs and preferences.

Personality Traits:

  1. Creativity
  2. Adaptability
  3. Resilience
  4. Curiosity
  5. Initiative
  6. Collaboration
  7. Leadership
  8. Detail-oriented
  9. Communication
  10. Empathy

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Content Marketing Expert job description

This job description for the position of content marketing expert has been optimized for job boards as well as career pages and is ready to be deployed. Simply customize it for your organization and hire your next rockstar.

Title: Content Marketing Expert Job Description

Are you passionate about crafting compelling content that captivates audiences and drives engagement? We're seeking a talented Content Marketing Expert to join our team and lead our content strategy to new heights. If you're creative, strategic, and results-driven, this could be the perfect opportunity for you.

Responsibilities:

  • Develop and execute a comprehensive content marketing strategy to enhance brand visibility and drive audience engagement.
  • Create high-quality, engaging content for various digital channels, including blog posts, social media, email newsletters, and website copy.
  • Conduct thorough research on industry trends, audience preferences, and competitor strategies to inform content development.
  • Collaborate with cross-functional teams, including design, marketing, and sales, to align content with business objectives and target audience needs.
  • Optimize content for SEO and lead generation, leveraging keyword research and on-page optimization techniques.
  • Monitor and analyze content performance using analytics tools to measure effectiveness and identify areas for improvement.
  • Stay updated on content marketing best practices, emerging trends, and industry developments to maintain a competitive edge.
  • Manage content calendars, deadlines, and production schedules to ensure timely delivery of content assets.
  • Cultivate and maintain relationships with influencers, industry experts, and content partners to amplify content reach and engagement.
  • Provide strategic guidance and recommendations on content distribution channels and tactics to maximize reach and impact.

Qualifications:

  • Bachelor's degree in marketing, communications, journalism, or a related field.
  • Proven experience in content marketing, with a portfolio of successful content campaigns and initiatives.
  • Strong writing and editing skills, with the ability to create clear, concise, and engaging content across various formats and platforms.
  • Knowledge of SEO principles and best practices for optimizing content for search engines.
  • Familiarity with content management systems (CMS) and basic HTML/CSS coding skills preferred.
  • Excellent organizational and project management abilities, with a keen attention to detail and the ability to multitask in a fast-paced environment.
  • Analytical mindset with the ability to interpret data, draw insights, and make data-driven decisions.
  • Creative thinker with a passion for storytelling and innovation in content marketing.
  • Strong interpersonal and communication skills, with the ability to collaborate effectively with internal and external stakeholders.

Salary: The salary range for a Content Marketing Expert varies based on experience and location.

  • For entry-level positions, salaries typically range from $45,000 to $60,000 per year.
  • Mid-level Content Marketing Experts can expect salaries ranging from $60,000 to $80,000 per year.
  • Senior-level positions may offer salaries ranging from $80,000 to $100,000 or more per year.

As businesses increasingly prioritize content marketing to engage audiences and drive growth, the demand for skilled Content Marketing Experts continues to rise. By customizing this job description template for your organization, you can attract top talent who will elevate your content strategy and deliver impactful results. 

You can take a look at more job descriptions here >> Content Marketing Expert Job Description Templates

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How to hire the perfect Content Marketing Expert?

  1. Craft a compelling job description

Whether you're hiring a beginner or a seasoned content marketing expert, the job description should accurately outline the job's duties and expectations. It should also highlight the company's values, perks, and opportunities for career growth. Doing so will help attract top candidates who align with the company's vision and goals.

In addition to the job description in section 5, you can explore more job descriptions here.

  1. Discover relevant candidates

Though there's a sizable talent pool for content writers, the number of actively seeking candidates is relatively low. To find the right fit, recruiters should explore passive and hidden talent pools, where potential candidates may not be actively looking for jobs.

Recruiters can utilize popular job boards like Indeed, LinkedIn, ZipRecruiter, and Glassdoor to connect with candidates actively seeking opportunities. Additionally, they can leverage recruitment tools to identify passive candidates who may not be actively searching for roles.

EasySource’s Candidate Discovery Module can instantly surface relevant content writers from active, passive, and hidden talent pools based on your job description or simple prompts. 

  1. Screen candidates

Many Applicant Tracking Systems (ATS) and candidate screening tools heavily rely on keywords in candidates' profiles or resumes to filter them. However, this approach can sometimes result in qualified candidates being overlooked if their profiles lack specific keywords. Conversely, it may also lead to irrelevant candidates being included in the screening process solely because they strategically included the right keywords.

To avoid this, EasySource’s Candidate Screening Module uses persona-based screening to map the ideal candidate profile based on your job description and finds content writers with relevant skills, profiles, and work experience. This persona-based screening also ranks candidates based on their relevancy so that recruiters can prioritize their outreach.

  1. Assess candidates

Skill assessments are invaluable tools for ensuring that only qualified candidates advance in the hiring process, thereby maintaining a healthy talent pipeline. Additionally, they facilitate faster hiring decisions while minimizing bias in the selection process.

EasyAssess offers pre-built and customized adaptive skill assessments that validate content marketing experts’ technical and workplace skills along with their personality traits. These pre-employment tests create a level playing field so that recruiters can build winning teams with qualified candidates from diverse backgrounds.

  1. Interview candidates

Here are some interview questions that can draw out complete responses from candidates.

1. Can you walk us through a successful content marketing campaign you've developed from start to finish, including the strategy, execution, and results achieved?

2. How do you approach identifying and understanding the target audience for a content marketing initiative, and what strategies do you use to tailor content to their needs and preferences?

3. Can you discuss a challenging content marketing project you've encountered and how you overcame obstacles to achieve success?

4. What tools and metrics do you typically use to measure the effectiveness of content marketing efforts, and how do you use data to inform future strategies?

5. Collaboration is often crucial in content marketing. Can you provide an example of how you've effectively collaborated with other teams or departments to achieve content marketing goals?

For more content writer interview questions and answers, click here.

Automated video interviews can be a great way to go beyond the resume and learn more about candidates. Whether you are hiring one content marketing expert or at scale, EasyInterview gives recruiters the edge to hire diverse and exceptional talent from across the globe. Also, hiring managers can be involved in the recruitment process to make hiring decisions faster.

  1. Engage candidates

Getting to the qualified candidates and engaging them through the entire hiring process requires recruiters to engage with them one-on-one. Sometimes it can be tedious and also time-consuming which results in missing out on the qualified candidates. Hence, recruiters should use communication tools that help them build personal relationships using personalized messaging to keep the candidates engaged. 

EasySource’s Candidate Engagement Module ensures that candidates are engaged with highly personalized strategies and messaging across multiple platforms to compel them to join your organization.

  1. Conduct reference checks

After shortlisting candidates, it's important to check their work history and performance in past roles. This helps confirm their claims and learn about their strengths and areas for improvement. 

Also, ask about their teamwork skills and ability to fit into the company culture since collaboration with various teams is crucial for this role.

  1. Selection and onboarding

An offer letter is crucial as it safeguards both the employer and the employee. It should provide comprehensive details about the position, including the title, responsibilities, salary, and benefits. Additionally, it must specify the start date, and any probationary period, and require the employer's signature.

During the onboarding program, ensure the content marketing expert gets acquainted with the organization's culture, values, and mission. Additionally, provides insights into specific product or service knowledge and buyer personas. It helps them align their work with the company's goals and understand the target audience better.

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