paid marketing specialist job description and salary composition

Paid Marketing Specialist Job Description Template

Published on February 9th, 2024


Are you on the hunt for a skilled Paid Marketing Specialist to elevate your digital marketing efforts? Crafting a detailed job description is key to attracting top talent who can drive your organization's growth through effective paid advertising strategies. 

Whether you're seeking a fresher, mid-level professional, or a seasoned senior, here's a guide to creating tailored job descriptions that align with each level of expertise.

Junior Paid Marketing Specialist

Job Title: Paid Marketing Assistant (Entry-Level)

Roles and Responsibilities:

- Assist in the creation and execution of paid marketing campaigns across various platforms, such as Google Ads, Facebook Ads, and LinkedIn Ads.

- Conduct keyword research and ad targeting to optimize campaign performance.

- Monitor campaign metrics and assist in generating performance reports.

- Collaborate with the marketing team to brainstorm creative ideas for ad content and promotions.

- Stay updated on industry trends and best practices in paid advertising.


- Bachelor's degree in Marketing, Advertising, or a related field.

- Strong analytical skills and attention to detail.

- Proficiency in Microsoft Excel and basic knowledge of advertising platforms.

Salary Composition: Entry-level Paid Marketing Assistants can expect to earn between $40,000 to $50,000 per year, depending on location and experience.

Also, know about, Paid Advertising Specialist 

how to hire search engine marketing manager

Mid-Level Paid Marketing Specialist

Job Title: Paid Marketing Manager (Mid-Level)

Roles and Responsibilities:

- Develop and implement comprehensive paid marketing strategies to achieve business objectives.

- Manage and optimize paid advertising campaigns across multiple platforms.

- Conduct in-depth keyword research and audience targeting to maximize campaign effectiveness.

- Analyze campaign performance data to identify trends and opportunities for optimization.

- Provide strategic recommendations for budget allocation and campaign optimization.


- Bachelor's degree in Marketing, Business Administration, or a related field.

- Proven experience in managing paid marketing campaigns and driving results.

- Strong analytical skills and proficiency in data analysis tools.

- Excellent project management and team leadership abilities.

Salary Composition: Mid-level Paid Marketing Managers typically earn between $60,000 to $80,000 per year, depending on location and experience.

Experienced Paid Marketing Specialist

Job Title: Senior Paid Marketing Strategist

Roles and Responsibilities:

- Lead the development and execution of advanced paid marketing strategies to drive business growth.

- Mentor and coach junior members of the paid marketing team.

- Collaborate with cross-functional teams to integrate paid marketing efforts with other marketing initiatives.

- Conduct in-depth market research and competitor analysis to inform strategy development.

- Stay abreast of industry trends and emerging technologies in paid advertising.


- Bachelor's or Master's degree in Marketing, Business Administration, or a related field.

- Extensive experience in managing large-scale paid marketing campaigns and delivering measurable results.

- Strong leadership and strategic planning skills.

- Excellent communication and presentation abilities.

Salary Composition: Senior Paid Marketing Strategists can command salaries ranging from $80,000 to $120,000 per year, depending on location and experience.

Finding the ideal Paid Marketing Specialist for your organization has never been easier with EasySource, our innovative talent-sourcing platform. EasySource simplifies the recruitment process by providing personalized candidate recommendations and user-friendly tools for outreach and engagement. With EasySource, you can quickly and efficiently find the perfect Paid Marketing Specialist to drive your organization's digital marketing success.

Ready to revolutionize your recruitment process? Try EasySource today and discover how effortless hiring can be!

Group 1171277635 (1).png

Scroll Image

Hire the best without stress

Ask us how

Never Miss The Updates

We cover all recruitment, talent analytics, L&D, DEI, pre-employment, candidate screening, and hiring tools. Join our force & subscribe now!

Like/ dislike something or want to co-author an article? Drop us a note!

Stay On Top Of Everything In HR