Talent Sourcing

How Has Talent Acquisition Been Affected By Social Media?

Published on June 6th, 2023

The world we live in today is one that is governed by social media. Various social media platforms have become part of our daily lives, and more and more of us are beginning to spend a significant amount of time on these platforms. As a result, employers and recruiters have taken advantage of the significant number of people that use social media platforms to find potential employees. The use of social media in talent acquisition has undoubtedly helped recruiters to find the right people for the job more easily, but how has it affected talent acquisition?

Targeted Advertising

Social media platforms’ main purpose is the gathering of user data to enable targeted advertising. This advertising tactic has been adopted by many organizations to enhance their recruitment process. Recruiters can collect data on users’ demographics, education, and job experience to display targeted job adverts to potential employees. The benefit of targeted advertising is that it is more likely to reach relevant people, which saves recruiters and organizations a considerable amount of time and money.

Improves Employer Branding

Building an employer brand has become an essential part of attracting top talent to organizations. Social media platforms help organizations create, shape, and promote their employer brand more effectively. Organizations can use social media to showcase their company culture, job openings, and the employee experience. This tactic has helped attract top talents who align with the organization's values and culture, meaning that more top talents are likely to apply for job roles.

Potentials Investigation

Recruiters used to have to rely solely on resumes and cover letters to assess potential employees. However, social media has provided recruiters with an additional opportunity to investigate candidates through their social media profiles. Social media allows recruiters to learn about an applicant's work experience, employment history, and job fit more effectively. They can also find out more about their personal interests, skills, and strengths that may not have been evident in their resume. This additional information can help recruiters make better hiring decisions.

Global Hiring

Social media platforms are not restricted to one location, and that means recruiters and organizations can search for potential candidates globally. This has resulted in a more diverse pool of candidates applying for job roles. Recruiters can use social media platforms like LinkedIn to search for profiles with specified keywords, experience level, and location. This tactic has helped organizations fill roles that would have otherwise been challenging to fill due to a lack of qualified candidates.

How EasySource can add to it?

EasySource revolutionizes the way recruiters find top talent by offering a fully automated talent-sourcing tool. By utilizing cutting-edge AI technology, EasySource simplifies the process of building a robust talent pipeline with just a few clicks. Recruiters can easily narrow down their search using AI-based filters including location, skills, education, experience, and US work authorization, making it incredibly convenient to find relevant candidates.

Moreover, EasySource goes beyond traditional talent-sourcing tools by integrating ChatGPT and Generative AI. This powerful combination enables recruiters to send hyper-personalized messages to potential candidates across various platforms, all while benefiting from automation. With EasySource, recruiters can amplify their LinkedIn searches and effortlessly discover and engage with prospective candidates, eliminating the tedious task of sifting through countless resumes in search of exceptional talent.


Social media has changed talent acquisition immensely. It allows recruiters and organizations to connect with potential employees on a new level. The use of social media has helped organizations attract top talents, manage their employer brand, save money and time, and make better hiring decisions. As social media continues to play an essential role in our lives, employers and recruiters must adjust their recruitment process to ensure they are not left behind. The future of talent acquisition is in social media, and employers and recruiters must embrace this change to stay on track.



Radhika Sarraf

Radhika Sarraf is a content specialist and a woman of many passions who currently works at HireQuotient, a leading recruitment SaaS company. She is a versatile writer with experience in creating compelling articles, blogs, social media posts, and marketing collaterals.

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