Creating Candidate Personas

Creating Candidate Personas: The soul of a perfect Candidate Assessment

Published on November 2nd, 2022


What exactly is a candidate persona?

A persona is a character that an author adopts in a piece of writing. Why is the word persona relevant here? Well, in the corporate world, a candidate's persona holds extreme relevance, especially during the time of hire. According to recent studies, just 20% of candidates are successfully found through unstructured interviewing. Now, what exactly is a candidate persona? The candidate persona is a fictionalized portrayal of the ideal job applicant. Your recruiting and talent acquisition methods can be considerably enhanced by defining your candidate persona.


Why is there so much emphasis on the creation of the perfect job Candidate Persona?

There are numerous advantages to creating a candidate persona:

  • Helps in candidate identification
    The most obvious aspect is that it helps in choosing the appropriate candidates. It’s a matter of mapping down exactly what is required when looking for the person to fit the job. It is simpler to recruit the ideal candidates for your firm if you have a well-defined candidate persona. The candidates you get as a result of a well-anchored candidate persona are superior.

  • Cut down on attrition rates
    By concentrating on recruiting your candidate persona, you lower the likelihood that employees will leave your organization because of being a poor fit. Choosing candidates who will fit the culture of your business and also the skills required for the job.

  • Improved marketing for recruitment
    The level of clarity that is delivered leaves a good impression on the candidates who are applying for your company as well. The candidates are well-aware of what is expected when applying for the job. There is no leeway for any discrepancy. Hiring people who fit your candidate persona guarantees better new hires. enhancing the employer brand and the standing of the business.

  • Reduced hiring costs
    The time taken to hire candidates will also be reduced substantially if the effort to formulate the best candidate persona is formulated. Even the chances of mishires will also be reduced thereby decreasing the overall cost of hiring.

“If you fulfil the wishes of your employees, the employees will fulfil your visions.”

– Amit Kalantri

How to create the perfect candidate persona?

Since you are well aware of the need for a good job persona, the next question is how to create the perfect job persona. Bring all interested parties on board before creating a job. By doing this, the hiring team can be certain that everyone is on the same page. To learn more about the qualities the stakeholders are looking for in a candidate, you should speak with them in an interview. With a predetermined list of questions, you ought to conduct interviews with hiring managers, recruiters, and interviewees. These queries might include:

Job Title: For the same role, many companies use various job titles. When employing someone to oversee growth, you may hear them referred to as a "Growth Hacker," "Customer Acquisition Manager," or even "Growth Ninja" in many instances. To make the position more discoverable on job boards, search engines, LinkedIn, and so on, attempt to choose a job title that is SEO friendly.

Target designation: In many circumstances, the hiring team already has a list of potential target firms where the candidate might be employed. Ask your hiring team which businesses they are considering sourcing from.

Target demographic: What should the demographic makeup of potential candidates look like? What should their background and age be? What is the location they should be sent to? What should the job's expected wage be?

Skills: Ask your hiring team about the many talents that an applicant should possess. When you are sourcing, this aids in narrowing your search parameters. Try to compile a comprehensive list and refine it as you continue your sourcing process.

Educational Background and Certifications: Is your team aiming for particular colleges, courses, or degrees? What should the candidate's educational background be? Do they need to be certified in any way? If so, then where and how?

The motivational factor: Should they be inspired by certain technologies or motivated by a particular vision? They are probably motivated by their values or fears.

Create a persona based on the answers that are collected from the points that were discussed from various sources.

How to determine if the candidate fits into the candidate persona: Interview prospective employees on the following sets of questions

The next bit is to ensure that the candidate persona which was painstakingly created, is put to good use. Sit with the candidates and try to formulate the interview questions around the ones given here.

Motivation: What motivates your employees on the job? Why did they apply to your company in the first place and what keeps them going?

Goals: Ask them about their career and personal goals. Where do they want to be after certain years? What do they want to achieve in their life? Are there any specific personal goals like children’s tuition, marriage, mortgage, etc which are a crucial part of their personal life?

Interests: What do they want to do in their free time? Do you visit any specific website or a meetup? What do they like to read? Where do they read it? Where do they spend time online?

Skills and Culture: What skills help them succeed in the job? What do they like about company culture? Why did they apply to your company? What do they feel will be different here from their previous job? What do they like? Where do they spend time online?
Now, a candidate persona is the best way to gauge how well the candidate fits into your environment. There is a lot of effort that goes into the creation of the job persona and it will reflect well with the ideal hire. However, there is a good way to gauge if the candidate has all the necessary skills and it won't take even a quarter of your time or effort.

Schedule a quick call with us and get in touch with our experts here at HireQuotient. We provide the ultimate solution in the form of skill-based and video-based assessments. We provide the ideal gamified hiring experience that keeps the candidate engaged right from the beginning of the hiring process. Although it might seem like we are a bit biased, we have been putting a lot of effort into ensuring that a smooth hiring process is ensured and our reviews in reputed sites like G2 would scream “actions speak louder than words”. We are waiting to get on that call that can change your hiring experience to levels you have only dreamed of.


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