Employer of Choice

5 Best tips to become an ‘Employer of Choice’

Published on January 6th, 2023


Are you thriving to become an Employer of Choice? Or better, are you one?

What sets apart companies like Google, Microsoft, and Goldman Sachs?

What can you do to become an “Employer of Choice”?

What qualities will make your company #1 in the eyes of the candidates?

Gorge these tips to become an employer of choice yourself.

But first…

What does Employer of Choice mean?

Simply put, an employer of choice is a business that most applicants want to work for. Strong leadership, competitive pay, engaged employees, meaningful work, and desirable business culture are some of the qualities that distinguish employers of choice.

There is no one-size-fits-all approach to being a preferred employer. While some characteristics may work for one company, they may not for the other. For example, Google has a huge employer brand and everybody wants to work for them. But someone who is used to working in a hierarchical setting will not fit in a flat organizational structure like Google.

An overriding idea to becoming an employer of choice is to become the greatest employer you can be for the kinds of employees you want to recruit.

How to Become an Employer of Choice?

You as an HR of your organization should try these tried and tested employer of choice strategies that will definitely include you in the top employer of choice list. Imply them at your organization now!

1. It is all about the Right Tools

Today, having the proper tools at work is a must, yet many businesses still struggle with this.

Employees are compelled to use whatever resources are available when they are not provided with the proper tools. This gives rise to inefficiency and slow progress which is a no-no for organizations.

Make sure to stay informed of the changing requirements of your employees and give them the tools they need the most. It is a tendency that staff members won't feel confident in telling you if they need better or more tools. So, it becomes your duty to take a step ahead and remain abreast of your organization’s needs.

Benefits of using the right tools

  • Your workplace becomes effective and efficient
  • Employees can easily carry out their tasks
  • Gen-Z: the next generation, always checks if an organization is technologically adept and then goes forward
  • Employee training becomes easier

2. Offer Competitive Perks & Benefits

When an employee works for you, they expect some benefits in return that can support their families and themselves. You as an employer can gain brownie points if you offer top-notch perks and benefits to your employee and bring you a step closer to becoming the “employer of choice”.

While there are common benefits like health and life insurance, you can design your benefits according to your workforce and brand.

For example, if you are a tech company, you can offer free app subscriptions, gym memberships, cool new gadgets, electronics, and similar things to attract the best talent.

According to Peoplekeep’s 2022 Employee Benefits Survey Report, [82%] of employees said the benefits package an employer offers is an important factor in whether or not they accept a job with an organization.

However, if you are still looking for new and creative perks to offer your employees, here are some:

  • Dental Insurance
  • Flexible Work Schedule
  • Mental Health Benefits
  • Paternity Leave
  • Paid Vacation
  • Vision Insurance
  • Mental Health Benefit
  • Vision Insurance
  • Paid Time Off

3.Stay Ahead of your Competition

Finding out how to stay ahead of your competition should be the next step on your list of things to do to become an employer of choice and enhance your employer brand. Job candidates and your current employees may already be doing this to ensure they have the best opportunity.

Although competing with other companies could sound intimidating, prospects today have many options and will only choose a company if they are at the top of their game.

Some tips to compete with your competition.

  • Start networking with other HR professionals from other companies.
  • Compare your career pages with those of others.
  • Collect information about the latest perks and benefits they are offering.
  • Stay updated with the latest industry trends.

4.Build Career Growth Opportunities for Employees

In a recent survey by [Forbes], they found out that 26% of employees are planning to switch their jobs post-pandemic, and 80% of them are doing so because they do not see any career growth at their organization.

This brings upon you the case of employee attrition, which you must be well aware of. Attrition can be expensive and can cost you your employee brand as well.

Start organizing seminars, workshops, and even webinars (for your remote employees) that guide an employee about their career growth at the organization. You can also invest in upskilling and reskilling your employees so that they don't feel obsolete and continue at your company.

This will bring you a step closer to becoming an “employer of choice”.

5. Iron out your Internal Processes

It's not just about providing benefits to make your employees happy at work; you also need to figure out how to eliminate the challenges and frustrations that the majority of us are all-too-familiar with in our professional lives.

How often have you wished there were fewer hoops to jump through or approvals to gain before you could designate a task as "done"? It's not only a waste of time that could be better used on another project; it also drains your emotions.

While achieving a completely frictionless employee experience may seem like a pipe dream, you may move closer by streamlining a few crucial procedures.

You can also straighten your hiring process by taking advantage of hiring automation tools. These tools have created a buzz in the market for the last 5 years and if you are someone who is already not using the automation tools, you need to kick yourself in the head and make it a priority.

Wrapping Up

Getting featured as the employer of choice will give your business an edge and put you in the driver’s seat for sourcing, recruiting, and retaining the top talent for your organization.

Showcasing your employer of choice badge on your website is solid social proof to attract and engage candidates.

This is your cue to start working towards building your organization such that it bags an “Employer of Choice” award in 2023!



Radhika Sarraf

Radhika Sarraf is a content specialist and a woman of many passions who currently works at HireQuotient, a leading recruitment SaaS company. She is a versatile writer with experience in creating compelling articles, blogs, social media posts, and marketing collaterals.

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