Published on December 4th, 2022
If you are looking to attract the best candidates for your start-up, or established brand, you know that you need a multi pronged approach to do it. Your candidates look for several strong reasons to work with you. How do you convince the ‘chosen’ one to choose you? The answer lies in speaking to their aspirations.
Appealing to what they value at this point of their life and career, while also offering a promising future will make your offer undeniable. “But, how do you do this right?”, you ask. You need a multi pronged approach to position yourself as a people-first organisation that values talent, being respectful to all candidates, set clear expectations and carve out a path that tempts them to walk with you.
What if we told you that you can all this with only a few simple steps? Attracting the best candidates can be accomplished with the right mindset, tools, people and techniques. We will walk you through the top 10 strategies to attract candidates in recruitment, so that you can find, screen and bring onboard your future pillars with ease.
##How Important is Finding the Right Talent?##
People are the most important assets of your organisation and it’s far from exaggeration. The right people, when inspired by the leader, deliver to their potential, have the curiosity to learn, find solutions to any problem and keep their eye on the ball. They are self starters, ready to learn, ask for help and collaborates with other team members.
Although no one is perfect, the right talent is adaptable and upskills themselves to suit your business needs. Such competent and motivated people have the power to contribute immensely and catapult your business to the next level.
Not only do they bring in their expertise to you, they also suggest best practices you can use to improve your process efficiency. They are a big source of inspiration, regardless of their grade. Whether you are a start-up or an established brand, Hire Quotient identifies these go-getters in any industry and bring them to you to propel your business, thus enabling you to attract top candidates in recruitment.
##Availability of Talent in the Market##
With the business world growing exponentially, you need to hire skilled people who are ready to learn, unlearn and relearn whatever it takes to perform their role the best.
Studies show that only 46.2% have employable skills, which means that the demand is way higher than the supply. In such a scenario, offering the highest package cannot be the only perk you offer. Since their options are many, candidates look for a combination of various elements in your offer and choose the one that promises an ideal environment for them to flourish.
Your job needs to offer a significant non-monetary increase, in terms of a rich scope of work, satisfying and impactful work with potential for rapid growth. The right blend of short term gains and long term benefits look ideal to top talent.
Jobseekers look for a place to put their skills to good use, make a career out of it and at the same time, have work life balance. Leveraging your brand’s strengths to offer a great place to work is a sureshot way to attract top candidates in recruitment.
##Adverse Impact of Hiring Mis-Hires##
If the hiring process is only biased towards one aspect of the candidate fit, you are likely to be end up with an employee with a great amiable personality but who needs extensive training to start delivering value. However, on the other hand, if you only focus on skill-based assessment without considering their personal traits, you may be hiring a brilliant employee who doesn’t value others in the team.
Knowledge, skills and attitude are equally important to consider in a candidate. A wrong hire can be potentially dangerous to the entire organisation. Here are some of the pitfalls of hiring the wrong person may:
##Top 10 Strategies that Hire the Best Talent##
Let’s delve deep into the top 10 strategies that work like magic when you’re hiring. Be it base of the pyramid volume hiring, or elite C-suite hiring, these strategies are found to be incredibly helpful. Use them right away to attract top candidates in recruitment, retain their interest, pique their curiosity and enhance joining rate and quality of hire.
All winning recruitment strategies begin from the top. You need a solid plan in place to achieve your desired outcome. Candidates want their recruiters to have crystal clear information about the role and company. Hence, you will need to be thorough on what each role entails in order to create a sterling impression on your candidates. Moreover, the sharper your plan is, focused your recruitment is. Otherwise, it’s just a wild goose chase.
Job Analysis & Specification
Draw out the throughput process of your business. Each contributing function has similar, or related tasks performed at various degrees. These similar tasks are grouped into one category called the ‘department’ or ‘function’. The stakeholders who drive each function at various touchpoints are crucial for proper functioning of the department and add value to the final outcome. Based on the volume of your business, the touchpoints may be few or several.
When you take a close look at each stakeholder, or process owner, you will arrive at a set of credentials the person needs to have to do their job well. In order to liaise with other stakeholders, process information given to them and perform well, they need domain-specific knowledge, cross functional and behavioural skills, their degrees varying on the level of responsibility they have in the macro business process. Once you map out the competencies, you will be able to list down all possible tasks the person will undertake, results they are responsible for and metrics that measure effectiveness of performance.
This process is called job analysis and your finding is the job specification.
Planning and Resource Allocation for the Position
Once you arrive at the job specification and description, you need to do some market research. Take a look at the mean and median compensation offered for each position. Find out the time required to fill and competitors’ quality of hire. Find out the team size, composition, common source of hire and strategy followed by your competitors. You’ll need to deploy a similar yet more effective strategy to get noticed by your target candidates.
Determine how much of overall cost the person will require, in terms of training, overhead expenses etc. Compare their value addition to the company with the median compensation offered by the market. Prepare your compensation formula and arrive at the ideal and competitive package that is sure to attract candidates in recruitment.
Carving out the Career Roadmap
Everyone wants to grow with time. The same applies to their role in your company. In your business process, their current position needs to have the potential to transcend into a better role with higher responsibilities and pay. You might decide the periodicity of succession/promotion based on their performance, capabilities and business requirements. But, knowing that they are in a growth environment is essential to candidates, especially top talent.
Hence, before you embark on the search for talent, you need to know the career roadmap of each role, for the coming 5-10 years at least. When you are armed with this important information, you stand at a better position to negotiate with your candidates and attract candidates in recruitment.
Set the Right Team
You’re now equipped with all the information you need. You have a spectacular strategy in place. You need a stellar team to implement the strategy. If you’re just forming your team, or have your reliable team, it’s advisable to revamp their skills, narrative and do a pulse check before they go on to the field to bring home your dream team.
Show Off Who You Are
Every candidate is an outsider looking in, and hence they need to know if you are the employer they would love to work for. How do you show them what’s in store for them? You can do it through the following ways:
Maintain an engaging social media presence
##Best Screening Techniques##
The best screening techniques to filter the cream layer of your candidate pool is to have assessments focused to determine the suitability of the candidate to the job. The following are some non-negotiables you will need to have in your screening process:
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