Social Recruiting: 10 Hacks You Need To Know in 2023
Published on December 7th, 2022
Covid-19 has been wreaking havoc on us for the last 3 years and according to recent news, it is not going anywhere in 2023 either.
The pandemic kept us under house arrest and gave us no social gatherings and no going to office days. This gave new birth to an already existing digital space and EVERYTHING started happening online.
Today, social media is everywhere. We use it for research, news, gossip, relationships, communication, and, yes, even for cat pictures and flaunting our accolades. Essentially, everything that makes us human! So, it makes sense that you would want to go there to look for a person who would be ideal for your company as well.
Enter the concept of Social Recruiting!
We are here to tell you 10 full-proof social recruiting hacks that will stand out in your business in 2023.
What is Social Recruiting?
Social recruiting is a talent acquisition strategy that works to source, target, and hire candidates using social media platforms such as LinkedIn, Twitter, Instagram, Facebook, and many more.
It is a time-saving and effective game plan that gives the best quality of candidates and also helps to build long-term relationships.
If you still have a doubt about the caliber of social recruiting, here are a few statistics to blow your mind
Over 84% of organizations are recruiting via social media with another 9% planning to do so that haven’t already. 79% of job seekers use social media when conducting their job search, according to Glassdoor. A study by the Aberdeen Group found that 73 percent of job seekers between the ages of 18 and 34 found their last job through social media.
Why Is Social Recruiting Better Than Other Conventional Hiring Methods?
Modern recruiters no longer need traditional hiring practices.
The perfect prospects are not attracted by obsolete techniques like job adverts and cold calling, not to mention how time-consuming they may be.
As a result, in order to remain relevant to today's job seekers, recruiters must change with the times.
Nearly 5 billion people will be using social media as of January 2022 (the numbers must have increased substantially now that it is 2023), which presents a huge potential for recruiters to interact with motivated job seekers.
Traditional recruiting techniques used tactics that were far more time- and money-consuming, making them substantially less effective than social recruiting techniques.
10 Social Recruiting Hacks
Social Recruiting Hack #1 - Invest in your Employer Brand
A desirable workplace that reflects its corporate branding will keep luring prospective employees.
In fact, if a business actively manages its employer brand, 75% of active job seekers are more likely to apply to a position.
Attracting top employees will be difficult if your organization's online presence does not match its culture and values.
Share relevant information that portrays your employer as a fantastic place to work to develop your employer's brand and recruitment marketing plan.
Recruiters may simply draw potential applicants organically with a strong company brand and recruitment marketing strategy.
Effective tips to highlight your employer brand.
- Share employee-created content;
- Update your audience on new projects and company benefits;
- Circulate smart and relevant content to targeted audiences.
Social Recruiting Hack #2 - Invest in Automated Recruitment Software
The future is undoubtedly with automated hiring software. Using this kind of software can have a significant positive impact on organizations and recruitment firms. Software for recruiting has several advantages, including the ability to automate a large portion of the hiring process and permanently increase your productivity and efficiency.
Additionally, this kind of software can automate procedures like sending emails and responding to prospects. The results you may get with these automatic recruitment techniques will astound you.
A good example of automated recruitment software is the applicant tracking system (ATS). Recruiters can easily communicate with candidates through a variety of job boards and social media sites without opening multiple tabs.
Additionally, an ATS enables recruiters to fully automate their social media tasks, saving them a tremendous amount of time.
Social Recruiting Hack #3 - Engage with Candidates
Don't just bombard your audience with pointless stuff if you want to properly engage candidates.
Instead, continue to be engaged by sharing quality stuff that is interesting and enlightening.
Recruiters may create a network of like-minded clients and candidates by sharing relevant content, which enhances their reputation and trustworthiness.
Do not create an informational echo chamber and overwhelm them with information. Instead, begin a conversation.
Just be sure to publish informative and timely content that will encourage candidates to respond to your job advertising.
The most important thing is to pay attention to the kind of material that your audience engages with the most and the most popular social media platforms.
Track key metrics to learn what kind of material is drawing in the most applicants. As a result, you can adjust your strategy in the same direction.
Social Recruiting Hack #4 - Post Video Content
The market for video is booming right now. The demand for video will rise even further in 2023.
With 81% of internet users reporting they prefer video over other types of social media content, video is the most desired content format for users of social media.
Additionally, videos are a great way to increase conversions. 60% of consumers claim that watching an online video influenced their decision to make a purchase.
Given these numbers, it is no surprise that social media sites favor video content above other types of material.
Social Recruiting Hack #5 - Follow the “Less is more” approach
Before 2021, social media focused more on quantity than quality. Brands wanted to make sure they were continuously on the minds of their consumers, so they posted frequently on social media, sometimes multiple times each day.
However, as practically every company increasingly concentrates on social media, customers are beginning to feel overloaded with brand messages.
You must adopt a less is more posting strategy if you want your company to stand out on social media in 2023. Even if this means blogging less regularly, you should concentrate on putting out thoughtful content that offers value to your audience rather than posting only because you have to.
According to a Hubspot study, engagement may decrease if you post more than twice each day. The best posting frequency for you will, however, rely on your audience's traits, such as age and online behavior.
Social Recruiting Hack #6 - Make your social media activity automatic
For small businesses without a dedicated social media team, promoting your brand on social media can occasionally get daunting.
You might think that all of your time is spent on social media, whether you're posting, making captions for your videos and photos, communicating with followers, etc.
Start automating your social media activity in 2023 using the best social media automation tools if you want your efforts on social media to be more successful.
Social Recruiting Hack #7 - Utilize the impact that stories have
Stories started as a feature that was only available on Snapchat. The popularity of stories was later recognized by other social media platforms, and as a result, several of the most prominent social media sites, such as Facebook, Instagram, LinkedIn, and Twitter, now have their own versions of stories.
Users can upload content to the Stories feature, which appears at the top of the app and vanishes after 24 hours.
If you haven't been utilizing the stories functionality on many platforms, especially Facebook and Instagram, you should start doing so in 2023 to increase your audience.
The nice thing about stories is that they let your followers do activities like voting in polls and visiting your website by swiping up the story.
Social Recruiting Hack #8 - Choose the right social media platform
The platform you choose depends on the position you're looking for, the sector you're in, and the persona you're wanting to connect with.
In some positions, sifting through less-popular social networking channels may be necessary. To keep everything organized, you might even need to use a social media management tool.
Social Recruiting Hack #9 - Share more attractive content
Given how easily distracted internet users can be, the majority of social media networks now prioritize shorter, snackable material. These are short bits of content that can be read or watched in around 30 seconds.
TikTok, which gained popularity in 2020, is an excellent illustration of a platform utilizing brief, snackable pieces of content.
Due to the popularity of short-form videos on TikTok, Instagram has also launched a tool similar to it called reels.
Reels are a feature that major corporations like Apple have taken notice of and are already promoting among their fans. This demonstrates that even major brands understand the value of producing snackable content.
Social Recruiting Hack #10 - Keep an eye on your competitors
Due to the Covid 19 epidemic, almost all businesses now operate online, increasing competition. If you haven't been monitoring your competitors already, you need to start doing so as we approach 2023 if you want your company to succeed on social media.
While you concentrate on promoting your business, keep an eye on your competitors and what they're doing online. Perform a competitive analysis on social media, noting their advantages and disadvantages, and then utilize this information to develop a plan to give your company a social media edge.
As we are sliding into a new year, it is a good idea to update yourself with the latest social recruiting hacks because well, what worked yesterday might not necessarily work today as well.
Social media is an evolving landscape. Every day there is a new algorithm or feature that you have to match to.
Employ these tested social recruiting hacks to hire the best talent out there!
Radhika Sarraf is a content specialist and a woman of many passions who currently works at HireQuotient, a leading recruitment SaaS company. She is a versatile writer with experience in creating compelling articles, blogs, social media posts, and marketing collaterals.
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