Social Media Manager vs Community Manager: Unraveling the Distinctions

Social Media Manager vs Community Manager: Unraveling the Distinctions

Published on September 30th, 2023

The roles of Social Media Manager and Community Manager have become pivotal in any company's online presence. However, these roles are often used interchangeably, leading to confusion. In this blog, we will clarify the differences between a Social Media Manager and a Community Manager, aiding recruiters and hirers in making informed choices when hiring candidates for these roles.

Understanding the Roles:

Social Media Manager:

A Social Media Manager is responsible for an organization's entire social media presence. Their role encompasses crafting and executing social media strategies, managing content creation, scheduling posts, running ad campaigns, and analyzing performance metrics. They ensure that the brand's message aligns with its values and resonates with the target audience.

Community Manager:

A Community Manager, on the other hand, is focused on nurturing relationships and building a strong online community around the brand. They engage with the audience, respond to comments and messages, and moderate discussions on social platforms. Community Managers aim to foster a sense of belonging and loyalty among followers.

Responsibilities and Distinctions:

Content Creation and Strategy:

  • Social Media Manager: They are chiefly responsible for devising content strategies, creating content, and managing posting schedules.
  • Community Manager: While they may create some content, their primary role is to engage with the audience around the content and facilitate conversations.

Audience Engagement:

  • Social Media Manager: They oversee interactions on social platforms but are more focused on the brand's overall strategy.
  • Community Manager: Their primary role is to engage with the audience, answer questions, and foster a sense of community.

Crisis Management:

  • Social Media Manager: They handle larger-scale issues and crises, working closely with the PR and communications teams.
  • Community Manager: They address community-related issues, such as disputes between members, and maintain a positive atmosphere.

KPIs and Metrics:

  • Social Media Manager: They are concerned with metrics like reach, engagement, and conversion rates.
  • Community Manager: They often measure the health of the community, looking at metrics like member growth and sentiment.

Brand Voice:

  • Social Media Manager: They shape and maintain the brand's voice and image on social media platforms.
  • Community Manager: They ensure that the brand's voice aligns with the community's values and preferences.


  • Social Media Manager: They closely collaborate with marketing and advertising teams.
  • Community Manager: They work more closely with customer support and PR teams.
AspectSocial Media ManagerCommunity Manager
Primary ResponsibilitiesContent creation, strategy, ad campaigns, metricsEngagement, community building, moderation
Audience EngagementModerate interactions, less direct engagementDirectly engage with the audience
Crisis ManagementHandle larger-scale issues and crisesAddress community-related issues
KPIs and MetricsFocus on reach, engagement, conversion ratesMeasure community health and sentiment
Brand VoiceShape and maintain brand voice and imageEnsure brand voice aligns with community
CollaborationCollaborate with marketing and advertising teamsWork closely with customer support and PR teams

Finding the Right Fit:

When hiring candidates for these roles, consider the following:

  • Skills and Experience: Assess candidates based on their skill set and experience. Social Media Managers should be well-versed in content creation and strategy, while Community Managers should excel in engagement and relationship-building.
  • Company Needs: Evaluate the specific needs of your company. If you need a strong online presence, a Social Media Manager may be the priority. For building a community, a Community Manager may be the ideal choice.
  • Team Collaboration: Consider how well the candidate can work with other teams. Social Media Managers should align with marketing, while Community Managers need to coordinate with customer support and PR.

Complementary Roles for Online Success

In the dynamic world of digital marketing, both Social Media Managers and Community Managers play crucial roles. Understanding the distinctions between these roles will help recruiters and hirers make the right choices when bringing in candidates. Whether you need a strategist or a community builder, both roles are essential for a strong online presence. Frequently using the keyword "Social Media Manager vs Community Manager" will help optimize this blog for search engines.



Thomas M. A.

A literature-lover by design and qualification, Thomas loves exploring different aspects of software and writing about the same.

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