SEO Manager Job Description Template

SEO Manager Job Description Template

Published on February 4th, 2024

Creating job descriptions for an SEO Manager at junior, mid-level, and senior stages involves understanding the essential role these professionals play in enhancing a website's visibility and ranking on search engines. Their work directly impacts a company's online presence and, subsequently, its success. Below are tailored job description templates for SEO Managers across these career levels, integrating the specified keywords to ensure clarity and SEO effectiveness.

In the digital marketing landscape, SEO Managers are pivotal in driving the strategy and implementation of search engine optimization efforts to increase a company's online visibility and organic search results. From analyzing keywords and SEO techniques to optimizing web content and managing link-building strategies, SEO Managers ensure that a company's website is accessible, relevant, and competitively positioned in search engines. Here, we outline the roles and expectations for SEO Managers at junior, mid-level, and senior career stages.

Junior SEO Manager Job Description

Role Overview:

We are seeking a dynamic Junior SEO Manager to join our marketing team. This entry-level position is designed for individuals with a foundational knowledge of SEO practices and a keen interest in digital marketing. The ideal candidate will support our SEO strategies to enhance our website's visibility and search engine ranking.


  • Assist in the development and execution of SEO strategies.
  • Conduct keyword research to guide content teams.
  • Implement SEO best practices on website pages.
  • Monitor and report on search rankings and SEO performance.
  • Collaborate with content and marketing teams to optimize campaigns.


  • Bachelor's degree in Marketing, Information Technology, or related field.
  • Basic understanding of search engine algorithms and ranking methods.
  • Experience with SEO industry programs, such as Google Analytics or Adobe Analytics.
  • Knowledge of keyword research and data mining tools.
  • Strong analytical skills and attention to detail.

Salary: The average salary for a Junior SEO Manager ranges from $40,000 to $55,000 annually. Salary data sourced from Glassdoor and Indeed reflects the latest figures available.

Mid-Level SEO Manager Job Description

Role Overview:

As a Mid-Level SEO Manager, you will play a critical role in enhancing our website's search engine ranking, driving traffic, and optimizing our online presence. This position requires a strategic thinker with a proven track record in executing successful SEO campaigns.


  • Develop, implement, and manage our SEO strategy.
  • Analyze website analytics and performance data to drive SEO strategy adjustments.
  • Conduct advanced keyword research and competitive analysis.
  • Collaborate with content creators to ensure SEO best practices are followed.
  • Manage link-building strategies and SEO aspects of content marketing.


  • Bachelor's degree in Marketing, Information Technology, or related field.
  • 3-5 years of experience in SEO or digital marketing.
  • Proficient in SEO tools (e.g., SEMrush, Moz, Google Search Console).
  • Strong understanding of web analytics and ability to generate actionable insights.
  • Excellent communication and project management skills.

Salary: The average salary for a Mid-Level SEO Manager is between $55,000 and $75,000 annually, based on data from Glassdoor and Indeed.

Senior SEO Manager Job Description

Role Overview:

We are looking for an experienced Senior SEO Manager to lead our SEO strategy and team. This senior role involves overseeing all SEO activities, from conceptualization to execution and analysis, to ensure our website ranks highly in search engines and meets business objectives.


  • Lead and refine the overall SEO strategy and execution.
  • Oversee the SEO team and collaborate with cross-functional teams to ensure SEO best practices are integrated across all content and marketing efforts.
  • Conduct in-depth keyword and market research to inform content strategies.
  • Monitor, analyze, and report on overall SEO performance, making strategic adjustments as needed.
  • Stay ahead of SEO, search engine, social media, and internet marketing industry trends and developments.


  • Bachelor’s or Master’s degree in Marketing, Information Technology, or a related field.
  • 5+ years of SEO experience, with a proven track record of successful SEO strategy and execution.
  • Expertise in SEO tools and analytics platforms.
  • Strong leadership skills and experience managing a team.
  • Exceptional analytical, organizational, and creative thinking skills.

Salary: The average salary for a Senior SEO Manager ranges from $75,000 to $100,000 annually, with variations based on experience, location, and company size. Salary information is sourced from Glassdoor and Indeed.

SEO Managers are instrumental in crafting strategies that enhance a company's online presence and drive organic growth. From junior managers cutting their teeth in the SEO world to senior managers steering the strategic direction, each plays a vital role in navigating the complex, ever-changing landscape of search engine optimization. As the digital space becomes more competitive, the demand for skilled SEO professionals is on the rise. Companies looking to hire SEO Managers at any level should offer competitive salaries and opportunities for growth and development to attract and retain top talent in this critical field.

Note: Salary figures are estimates based on available data and may vary due to factors such as geographic location, company size, and candidate experience. For the most accurate and current salary information, consulting industry-specific salary guides or professional salary databases is recommended.



Thomas M. A.

A literature-lover by design and qualification, Thomas loves exploring different aspects of software and writing about the same.

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