Search Engine Marketing Manager Job Description

Search Engine Marketing Manager Job Description Template

Published on February 6th, 2024

Creating detailed job descriptions for a Search Engine Marketing (SEM) Manager at junior, mid-level, and senior stages involves clearly defining the scope of responsibilities, required qualifications, and skill sets necessary for success in each role. SEM Managers play a crucial role in driving targeted traffic to websites through paid search advertising and search engine optimization efforts. Below, find tailored job description templates for each level, incorporating the specified keywords to ensure they are optimized for search visibility.

In the competitive digital landscape, Search Engine Marketing Managers are indispensable for businesses looking to increase their online visibility and drive targeted traffic to their websites. Through strategic planning, execution, and optimization of paid search campaigns, these professionals ensure that businesses stay ahead in search engine rankings and achieve their digital marketing objectives. From junior roles focused on campaign execution to senior positions overseeing strategic direction and innovation, SEM Managers contribute significantly to a company’s online marketing success.

Junior Search Engine Marketing Manager Job Description

Role Overview:

We are looking for an enthusiastic Junior Search Engine Marketing Manager to support our SEM initiatives. This entry-level position is perfect for individuals with a foundational understanding of SEM tools and strategies, eager to gain hands-on experience in managing campaigns and analyzing performance data.


  • Assist in the development and management of PPC campaigns across various search engines.
  • Conduct keyword research and selection for pay-per-click campaigns to optimize reach.
  • Monitor and report on campaign performance, including click-through rates, conversion rates, and ROI.
  • Collaborate with the SEM team to refine campaign strategies based on data analysis.
  • Stay updated on the latest industry trends and SEM best practices.


  • Bachelor's degree in Marketing, Business, or a related field.
  • Basic understanding of SEM, including PPC campaign management and SEO principles.
  • Familiarity with Google Ads, Bing Ads, and other search marketing platforms.
  • Strong analytical skills and proficiency in Excel or similar data analysis tools.
  • Excellent communication and teamwork abilities.

Salary: The average salary for a Junior Search Engine Marketing Manager ranges from $40,000 to $55,000 annually. Salary data is sourced from Glassdoor and PayScale, reflecting the latest available figures.

Search Engine Marketing Manager

Mid-Level Search Engine Marketing Manager Job Description

Role Overview:

We are seeking a skilled Mid-Level Search Engine Marketing Manager with a proven track record of managing successful SEM campaigns. In this role, you will oversee the execution of search engine marketing strategies, manage budgets, and analyze performance to drive conversions and maximize ROI.


  • Plan, implement, and manage comprehensive SEM campaigns across multiple search engines.
  • Conduct in-depth keyword and market research to inform campaign strategies.
  • Optimize landing pages for search engine marketing and perform A/B testing to enhance conversion rates.
  • Analyze campaign performance, identify trends, and make data-driven decisions to improve campaign effectiveness.
  • Collaborate with cross-functional teams to ensure campaign alignment with overall marketing goals.


  • Bachelor’s degree in Marketing, Communications, or a related field.
  • 3-5 years of experience in SEM, including hands-on experience with PPC campaign management and SEO strategies.
  • Strong knowledge of analytics tools such as Google Analytics and SEM platforms like Google Ads and Bing Ads.
  • Excellent analytical, organizational, and project management skills.
  • Ability to multitask and manage multiple campaigns in a fast-paced environment.

Salary: The average salary for a Mid-Level Search Engine Marketing Manager is between $55,000 and $75,000 per year, according to data from Glassdoor and PayScale.

Search Engine Marketing Manager- JD

Senior Search Engine Marketing Manager Job Description

Role Overview:

We are in search of an experienced Senior Search Engine Marketing Manager to lead our SEM strategy and execution. This senior-level role is responsible for driving the strategic direction of our SEM efforts, optimizing spend across campaigns, and leading a team of SEM professionals to achieve ambitious performance goals.


  • Develop and execute a comprehensive SEM strategy to increase visibility, drive traffic, and achieve ROI targets.
  • Lead, mentor, and manage an SEM team, allocating resources and setting performance objectives.
  • Conduct advanced keyword research, competitive analysis, and market insights to inform strategic decisions.
  • Oversee the management of large SEM budgets, optimizing spend for maximum efficiency and impact.
  • Collaborate with senior leadership to align SEM strategies with overall business objectives and report on performance metrics.


  • Bachelor’s or Master’s degree in Marketing, Business, or a related field.
  • 5+ years of SEM experience, with a focus on strategy development and team leadership.
  • Expert knowledge of Google Ads, Bing Ads, and other relevant digital marketing platforms.
  • Strong analytical mindset with experience in leveraging data to inform strategic decisions.
  • Exceptional leadership skills and the ability to inspire and drive a high-performing team.

Salary: The salary for a Senior Search Engine Marketing Manager typically ranges from $75,000 to $100,000 annually, but can exceed this range depending on experience, location, and company size. Salary information is based on Glassdoor and PayScale data.

Search Engine Marketing Managers are pivotal in navigating the complexities of online advertising and search optimization to ensure businesses achieve their digital marketing goals. From junior to senior levels, these roles require a blend of technical expertise, strategic thinking, and leadership skills. As companies continue to invest in digital marketing, the demand for talented SEM professionals is on the rise.

To attract and retain top talent in this competitive field, businesses must offer competitive salaries and opportunities for professional development. Moreover, leveraging innovative tools and platforms can streamline the recruitment process and connect employers with skilled candidates efficiently, ensuring the right fit for both parties.

how to hire search engine marketing manager

Note: Salary figures provided are estimates and can vary based on factors such as geographic location, industry, and company size. For the most accurate salary information, it is advisable to consult industry-specific salary surveys or professional salary databases.



Thomas M. A.

A literature-lover by design and qualification, Thomas loves exploring different aspects of software and writing about the same.

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