Everything you need to know about Mobile Recruiting- A Complete Guide
Published on January 9th, 2023
Studies say that Gen Z spends 4 hours and 15 minutes per day on mobile approximately, with 95% of them owning a smartphone. These statistics definitely tell you why the recruitment sector also has to move towards features adaptable to smartphones. Here comes the role of mobile recruiting in the modern-day recruitment process. Let’s look at what mobile recruiting is, and all the major things you need to know about it. We have got a complete guide on mobile recruiting for you.
What Is Mobile Recruiting?
Mobile recruiting refers to the use of mobile technology to attract, engage, and hire job candidates. It is the process of using mobile devices and technology to source, attract, and engage job candidates. This can include creating mobile-optimized career websites and job listings, as well as using mobile-friendly applicant tracking systems and recruiting apps to communicate with and screen candidates.
Additionally, many companies use social media and messaging platforms to connect with potential candidates and promote job openings. The goal of mobile recruiting is to make the recruiting process more convenient and efficient for both the employer and the candidate.
Possibilities Of Mobile Recruiting
There are several reasons why companies should make use of mobile recruiting companies to attract and engage with job candidates.
Mobile-optimized career websites and job listings: Companies can create mobile-optimized versions of their career websites that are optimized for viewing on smaller screens and are easy to navigate using a touchscreen. These allow candidates to easily search and apply for jobs from their mobile devices. This way, companies can allow candidates to apply for jobs directly from their mobile devices, and even use the camera of the mobile device to upload resumes and other required documents.
Mobile recruiting apps: These can be used by recruiters and hiring managers to manage and communicate with job candidates, and by candidates to search and apply for jobs, as well as to receive notifications and updates about their application status.
SMS and text messaging: Recruiters can use SMS and text messaging to communicate with candidates, and candidates can use text messaging to express interest in a job, schedule an interview, or receive reminders about application deadlines. Companies can use text message recruiting to communicate with candidates and keep them updated on the status of their applications.
Social media recruiting: Many organizations use social media platforms like LinkedIn, Twitter, and Facebook to promote job opportunities, engage with potential candidates, and share information about the organization and its culture.
Video interviewing: Some organizations use mobile technology to conduct video interviews with job candidates, which can be especially useful for remote or international candidates. Companies can conduct interviews through video calls on mobile devices.
Chatbot recruitment: Use of AI-powered chatbot to interact with potential candidates, answering their queries and helping them with the application process
Virtual events: Hosting virtual job fairs and open houses can enable job seekers to access career opportunities from their mobile devices and connect with recruiters and other hiring professionals remotely
Mobile assessment tools: Companies can use mobile-based assessment tools, such as gamified pre-screening and ability tests to evaluate candidates' skills before inviting them for an in-person or video interview.
Mobile push notifications: Companies can send push notifications to candidates who have downloaded their mobile app or subscribed to notifications to keep them informed of new job openings, upcoming events and other relevant information.
Benefits Of Mobile Recruiting
Mobile recruiting makes use of use of mobile devices and platforms to recruit and hire candidates for open positions. There are several benefits to using mobile recruiting, including:
- Increased reach: Mobile recruiting allows recruiters to reach a wider pool of candidates, including those who may not have access to a desktop or laptop computer.
- Convenience: Candidates can apply for jobs, complete assessments, and communicate with recruiters from their mobile devices, which can be more convenient for them than using a desktop or laptop computer.
- Speed: Mobile recruiting allows for faster communication between recruiters and candidates, as well as faster processing of applications and other recruitment-related tasks.
- Cost-effectiveness: Mobile recruiting can be more cost-effective than traditional recruiting methods, as it eliminates the need for expensive print ads and other forms of offline advertising.
- Increased engagement: Mobile recruiting can lead to increased engagement between recruiters and candidates, as candidates can easily communicate with recruiters and apply for jobs using their mobile devices.
- Better candidate experience: By using mobile, the process of recruitment becomes more efficient, and candidates can provide real-time feedback, decrease the applicant's drop-off rate, and increase the candidate experience.
- Better outreach to younger generations: As we mentioned at the start, younger generations are more likely to use mobile devices, and mobile recruiting can be an effective way to reach and engage with these candidates.
Disadvantages Of Mobile Recruiting
While mobile recruiting can offer many benefits, it also has some potential disadvantages that companies should be aware of.
- Limited functionality: Mobile devices may not have the same capabilities as desktop or laptop computers, which can limit the types of tasks that can be performed on them.
- Difficulty in completing forms: Candidates may find it difficult to complete forms or take assessments on a small screen, which can lead to errors or incomplete applications.
- Difficulty in reading lengthy content: Candidates may struggle to read long job descriptions or other information that is presented on a small screen.
- Difficulty in attaching documents: Candidates may find it difficult to attach documents such as resumes or cover letters on their mobile devices, leading to incomplete applications.
- Accessibility issues: Some users may have difficulty using mobile devices due to accessibility issues, such as visual or motor impairments.
- Security concerns: Mobile recruiting can raise security concerns related to the storage and transmission of personal information and other sensitive data.
- Dependence on network coverage: Mobile recruiting relies on the availability of network coverage, which can be a problem in some areas.
- Battery and storage limitations: Mobile devices have battery and storage limitations, which could cause issues if job seekers are required to complete an assessment or fill out an application that is data-heavy.
It's worth noting that many of these disadvantages can be mitigated by designing a mobile-optimized job application process and providing clear instructions for candidates on how to complete the forms and assessments on their mobile devices.
Is Mobile Recruiting The Future?
Apart from its benefits and possibilities, why do you think we need mobile recruiting? Do we really need to shift to this from older methods of recruitment? The answer is a big yes! Modern-day candidates are using mobile phones for searching and applying for jobs than any other devices.
However, the fact is that many companies do not have a mobile compatible online job application procedures. It’s high time that they shift to hiring platforms that are compatible with mobile devices so that they do not miss out the attention of a larger group of audience who completely rely on mobile devices for application and job hunting requirements.
Time for some stats!
Glassdoor reports say that more than half of its users search for jobs on their mobile phones.
As per their report, 35% of candidates prefer using mobile phones over other platforms for applying to jobs.
Surprisingly, applicants sorting to mobile recruiting aren’t just Gen-Z. 55% of people between the ages 35 to 44 used mobile devices for job application, whereas 44% of age categories 18-24 and 65 and above used mobile for application.
52% of women applicants used mobile devices for job application. These are the reasons why there’s no doubt that mobile is the future!
For this reason, the job-seeking community should be prepared for mobile recruitment in the future. Most of the job seekers hesitate to use work computers for their job search these days. So, it is important the recruiters cater to their needs by optimizing their hiring process for mobile devices.This will not only help the job hunters, but the job providers as well by making their jobs a lot more easier!
However, the supply is lower than the demand here. Eventhough a large percentage of candidates resort to mobile-friendly application, the recruiters are yet to meet their requirements. Many top recruiters are yet to step into the future, which is mobile recruiting. The faster the employers switch to mobile friendly recruitment, the more are the chances for them to find the top talent.
Companies should upgrade and optimize for the future to provide the most convenient recruitment procedure for the candidates, taking the recruiters further ahead of the recruiting community. After all, being up-to-date in terms of technology is a must for any business, hiring doesn’t stand different. Try finding the best-fit candidates with an updated career page, technologically advanced and catering to the convenience of the job seekers.
Radhika Sarraf is a content specialist and a woman of many passions who currently works at HireQuotient, a leading recruitment SaaS company. She is a versatile writer with experience in creating compelling articles, blogs, social media posts, and marketing collaterals.
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