Published on January 9th, 2023
Mobile recruiting refers to the use of mobile technology to attract, engage, and hire job candidates. It is the process of using mobile devices and technology to source, attract, and engage job candidates. This can include creating mobile-optimized career websites and job listings, as well as using mobile-friendly applicant tracking systems and recruiting apps to communicate with and screen candidates.
Additionally, many companies use social media and messaging platforms to connect with potential candidates and promote job openings. The goal of mobile recruiting is to make the recruiting process more convenient and efficient for both the employer and the candidate.
There are several reasons why companies should make use of mobile recruiting companies to attract and engage with job candidates.
Mobile-optimized career websites and job listings: Companies can create mobile-optimized versions of their career websites that are optimized for viewing on smaller screens and are easy to navigate using a touchscreen. These allow candidates to easily search and apply for jobs from their mobile devices. This way, companies can allow candidates to apply for jobs directly from their mobile devices, and even use the camera of the mobile device to upload resumes and other required documents.
Mobile recruiting apps: These can be used by recruiters and hiring managers to manage and communicate with job candidates, and by candidates to search and apply for jobs, as well as to receive notifications and updates about their application status.
SMS and text messaging: Recruiters can use SMS and text messaging to communicate with candidates, and candidates can use text messaging to express interest in a job, schedule an interview, or receive reminders about application deadlines. Companies can use text message recruiting to communicate with candidates and keep them updated on the status of their applications.
Social media recruiting: Many organizations use social media platforms like LinkedIn, Twitter, and Facebook to promote job opportunities, engage with potential candidates, and share information about the organization and its culture.
Video interviewing: Some organizations use mobile technology to conduct video interviews with job candidates, which can be especially useful for remote or international candidates. Companies can conduct interviews through video calls on mobile devices.
Chatbot recruitment: Use of AI-powered chatbot to interact with potential candidates, answering their queries and helping them with the application process
Virtual events: Hosting virtual job fairs and open houses can enable job seekers to access career opportunities from their mobile devices and connect with recruiters and other hiring professionals remotely
Mobile assessment tools: Companies can use mobile-based assessment tools, such as gamified pre-screening and ability tests to evaluate candidates' skills before inviting them for an in-person or video interview.
Mobile push notifications: Companies can send push notifications to candidates who have downloaded their mobile app or subscribed to notifications to keep them informed of new job openings, upcoming events and other relevant information.
Mobile recruiting makes use of use of mobile devices and platforms to recruit and hire candidates for open positions. There are several benefits to using mobile recruiting, including:
While mobile recruiting can offer many benefits, it also has some potential disadvantages that companies should be aware of.
Apart from its benefits and possibilities, why do you think we need mobile recruiting? Do we really need to shift to this from older methods of recruitment? The answer is a big yes! Modern-day candidates are using mobile phones for searching and applying for jobs than any other devices.
However, the fact is that many companies do not have a mobile compatible online job application procedures. It’s high time that they shift to hiring platforms that are compatible with mobile devices so that they do not miss out the attention of a larger group of audience who completely rely on mobile devices for application and job hunting requirements.
Glassdoor reports say that more than half of its users search for jobs on their mobile phones.
As per their report, 35% of candidates prefer using mobile phones over other platforms for applying to jobs.
Surprisingly, applicants sorting to mobile recruiting aren’t just Gen-Z. 55% of people between the ages 35 to 44 used mobile devices for job application, whereas 44% of age categories 18-24 and 65 and above used mobile for application.
52% of women applicants used mobile devices for job application. These are the reasons why there’s no doubt that mobile is the future!
For this reason, the job-seeking community should be prepared for mobile recruitment in the future. Most of the job seekers hesitate to use work computers for their job search these days. So, it is important the recruiters cater to their needs by optimizing their hiring process for mobile devices.This will not only help the job hunters, but the job providers as well by making their jobs a lot more easier!
However, the supply is lower than the demand here. Eventhough a large percentage of candidates resort to mobile-friendly application, the recruiters are yet to meet their requirements. Many top recruiters are yet to step into the future, which is mobile recruiting. The faster the employers switch to mobile friendly recruitment, the more are the chances for them to find the top talent.
Companies should upgrade and optimize for the future to provide the most convenient recruitment procedure for the candidates, taking the recruiters further ahead of the recruiting community. After all, being up-to-date in terms of technology is a must for any business, hiring doesn’t stand different. Try finding the best-fit candidates with an updated career page, technologically advanced and catering to the convenience of the job seekers.
Radhika Sarraf is a content specialist and a woman of many passions who currently works at HireQuotient, a leading recruitment SaaS company. She is a versatile writer with experience in creating compelling articles, blogs, social media posts, and marketing collaterals.
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