Marketing Automation Manager Salary

Deciphering the Marketing Automation specialist Salary

Published on November 1st, 2023

For recruiters and hirers, finding the right Marketing Automation Specialist is akin to assembling the perfect ensemble for a musical performance. Each piece must harmonize to create a masterpiece. In this context, one essential aspect to consider is the Marketing Automation Specialist's salary. Let's explore the key facets of the "Marketing Automation Specialist salary" to ensure you hit all the right notes in your hiring process.

The Base Salary

The foundation of a Marketing Automation Specialist's salary lies in the base pay. On average, Marketing Automation Specialists earn between $54,000 and $81,000 per year. This range reflects the experience and expertise they bring to the table. However, it's the confidence in these numbers that's essential. Having this information enables recruiters to make informed decisions about compensation.

The Additional Pay

In the symphony of compensation, additional pay instruments play an important role. Marketing Automation Specialists can earn an additional $3,000 to $6,000 per year through various means, including cash bonuses, commissions, tips, and profit sharing. This additional pay sweetens the tune of their overall compensation.

The Most Likely Range

Striking the right chord, the most likely total pay range for a Marketing Automation Specialist in the United States hovers between $58,000 and $87,000 per year. The midpoint, at $70,944 per year, sets the baseline, while the average salary stands at $66,463 per year. These figures are the result of meticulous analysis, taking into account salaries collected from various sources.

The Accuracy of the Range

Recruiters often seek assurance that the salary range is indeed accurate. The "Most Likely Range" represents values within the 25th and 75th percentiles of all salary data available for this role, enhancing confidence in its reliability.

Top-Paying Companies

Just as a stellar soloist commands attention in an orchestra, certain companies are known to offer higher compensation to Marketing Automation Specialists. The top-paying companies in the United States include GoTo with an average salary of $91,304 per year, AppFolio at $75,991 per year, and Esri with an average of $74,126 per year. These companies create a harmonious balance between compensation and work opportunities.

City or Metro Area Matters

In the world of salary harmony, location adds its unique melody. Salaries for Marketing Automation Specialists can vary based on the city or metro area. Recruiters should take this into account when making compensation decisions to ensure that the notes align with the local cost of living and industry standards.

Concert of Companies

Marketing Automation Specialist salaries resonate differently across various companies. Companies such as Shift Paradigm, Esri, GoTo, AppFolio, and Dealer Spike offer competitive compensation. It's crucial for recruiters to be aware of these top performers to compose the best offers.

Pay Accuracy Matters

Just as a conductor ensures that each instrument is perfectly tuned, you can help maintain salary accuracy. The Glassdoor community relies on individuals like you to share precise salary information, fostering fair compensation standards for all Marketing Automation Specialists.

In conclusion, understanding the Marketing Automation Specialist salary landscape is pivotal for recruiters and hirers seeking to harmonize their hiring process. By exploring the base pay, additional pay, and the most likely range, you can ensure that your recruitment efforts are orchestrated to perfection. Top-paying companies and location considerations further fine-tune the composition. In this symphony of salaries, accurate information plays a key role in creating a harmonious atmosphere where both recruiters and candidates find their perfect rhythm.

CTA 3.png



Thomas M. A.

A literature-lover by design and qualification, Thomas loves exploring different aspects of software and writing about the same.

Scroll Image

Hire the best without stress

Ask us how

Never Miss The Updates

We cover all recruitment, talent analytics, L&D, DEI, pre-employment, candidate screening, and hiring tools. Join our force & subscribe now!

Like/ dislike something or want to co-author an article? Drop us a note!

Stay On Top Of Everything In HR