Marketing Automation Manager Job description Template

Marketing Automation Manager Job description Template

Published on March 2nd, 2024

The demand for adept Marketing Automation Managers across junior, mid-level, and senior ranks has skyrocketed. These pivotal roles blend technical expertise with creative strategy to optimize marketing efforts, ensuring that the right messages reach the right audiences at the right time. As companies seek to enhance their digital footprint and drive meaningful engagement, the journey to find the ideal candidates for these roles becomes critical. This comprehensive guide aims to delineate the responsibilities, requirements, and salary expectations at each tier of the Marketing Automation Manager career path, providing a blueprint for organizations striving to build a formidable marketing automation team and for professionals aspiring to navigate their career trajectory within this dynamic domain.

Junior Marketing Automation Manager

Job Overview: Seeking a Junior Marketing Automation Manager to implement new software, automate processes, and analyze data for actionable insights. The ideal candidate should be familiar with marketing automation and CRM software.


  • Assist in managing marketing automation software.
  • Help create automated campaigns based on customer personas and lifecycle.
  • Use CRM software for lead generation and sales.
  • Work with the team to produce materials for target audiences.
  • Analyze data to identify trends and inform strategies.


  • Up to 2 years of experience in marketing automation.
  • Knowledge of automation tools like Iterable, Marketo, and Salesforce Marketing Cloud.
  • Basic understanding of email automation technology and lead generation.
  • Proficiency in audience segmentation and digital marketing techniques.

Salary Range: Entry-level salaries can vary based on location, experience, and company size. For more precise figures, refer to job boards like Glassdoor .

Mid-Level Marketing Automation Manager

Job Overview: Looking for a skilled Marketing Automation Manager to develop and manage marketing campaigns. This role involves planning, coordinating, and measuring automated marketing campaigns.


  • Develop and implement automated marketing campaigns.
  • Monitor campaign performance for ROI and lead generation.
  • Collaborate with cross-functional teams for integrated strategies.
  • Stay updated on automation software features and industry best practices.


  • 5+ years of marketing automation experience.
  • Strong knowledge of marketing automation software.
  • Analytical skills for data interpretation.
  • Strategic thinking and project management skills.

Salary Insights: Salaries for mid-level roles also vary. Glassdoor provides city-specific salary ranges, reflecting differences in living costs and market rates .

Senior Marketing Automation Manager

Job Overview: A Senior Marketing Automation Manager is needed to lead automated marketing campaigns for optimal results, ensuring integration and alignment with sales and IT departments.


  • Oversee all automated marketing campaigns.
  • Develop, implement, and manage campaigns promoting products, services, or brands.
  • Ensure messages are delivered effectively to the target audience.
  • Work closely with sales, IT, and other departments for strategic alignment.


  • Bachelor’s degree in a related field, with a strong preference for additional certifications.
  • Extensive experience with marketing automation platforms.
  • Proficient in analyzing campaign data and strategic planning.
  • Excellent collaboration and communication skills.

Salary Range: The salary for senior positions ranges significantly, depending on factors like experience and location. Marketing Automation Managers can earn between $52,500 and $130,000 per year, with a median annual salary of around $101,896 .

For a more detailed job description template and to tailor it according to your company's specific needs, sources like Workello and VIVAHR offer comprehensive insights and customization options .

The recruitment of a Marketing Automation Manager, whether at the junior, mid-level, or senior stage, requires a nuanced approach to identify and assess candidates' technical skills, strategic thinking, and collaborative capabilities. Integrating advanced tools like EasySource, EasyAssess, and EasyInterview into the hiring process can significantly enhance the efficiency and effectiveness of this endeavor. EasySource excels in pinpointing professionals with specific expertise in marketing automation and CRM platforms, ensuring a pool of candidates well-versed in the tools essential for success in these roles. EasyAssess allows employers to evaluate candidates' practical skills through customized assessments, providing insights into their ability to devise and execute automated marketing strategies. EasyInterview offers a platform for in-depth discussions, enabling a thorough appraisal of candidates' communication skills and cultural fit. Collectively, these tools streamline the recruitment process, aligning it with the organization's strategic objectives and ensuring the selection of candidates capable of propelling the company's marketing efforts to new heights.

The evolution of marketing automation continues to shape the landscape of digital marketing, emphasizing the need for skilled professionals who can navigate its complexities and unlock its potential. The roles of Junior, Mid-Level, and Senior Marketing Automation Managers are critical in this context, each contributing uniquely to the development, execution, and optimization of automated marketing campaigns. As businesses endeavor to refine their marketing strategies and foster deeper connections with their audience, the importance of a targeted and efficient recruitment strategy becomes evident. By employing tools like EasySource, EasyAssess, and EasyInterview, organizations can ensure a robust selection process, identifying candidates not only with the requisite technical prowess but also with the strategic and collaborative skills necessary for success. In doing so, they lay the foundation for innovative marketing automation strategies that not only meet the current needs of the business but also anticipate and adapt to future challenges, driving sustained growth and engagement in an ever-evolving digital world.



Thomas M. A.

A literature-lover by design and qualification, Thomas loves exploring different aspects of software and writing about the same.

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