marketing analyst job description

Marketing Analyst Job Description Templates

Published on January 31st, 2024


In the realm of modern business, data-driven decisions are paramount to success. Marketing analysts play a crucial role in extracting insights from data to drive marketing strategies and achieve business objectives. Whether you're looking to hire a fresher, mid-level, or senior-level marketing analyst, a well-crafted job description is essential to attract top talent. 

Let's delve into creating a comprehensive marketing analyst job description template at different levels:

Position Title: Marketing Analyst
Position Level: [Fresher/Mid-Level/Senior-Level]
Location: [City, State/Country]

Marketing Analyst Roles and Responsibilities

Junior Marketing Analyst

  • Assist in collecting and analyzing marketing data.
  • Learn to use analytics tools and platforms.
  • Support in generating reports and presentations.
  • Conduct market research and competitor analysis.
  • Collaborate with the marketing team to identify trends and insights.

Mid-Level Marketing Analyst

  • Analyze marketing data to evaluate campaign performance and ROI.
  • Develop dashboards and visualizations to present insights.
  • Identify market trends and opportunities for growth.
  • Provide recommendations for optimizing marketing strategies.
  • Collaborate with cross-functional teams to align marketing efforts.

Experienced Marketing Analyst

  • Lead the development and execution of marketing analytics strategies.
  • Interpret complex data sets to extract actionable insights.
  • Provide strategic guidance based on data-driven recommendations.
  • Mentor junior team members and oversee their work.
  • Collaborate with stakeholders to drive business growth through data-driven decisions.

Marketing Analyst Qualifications

Junior Marketing Analyst

  • Bachelor's degree in Marketing, Business, Statistics, or a related field.
  • Basic understanding of marketing principles and analytics.
  • Proficiency in Excel or Google Sheets.
  • Strong analytical and problem-solving skills.

Mid-Level Marketing Analyst

  • 2-4 years of experience in marketing analytics or related roles.
  • Proficiency in analytics tools such as Google Analytics, Tableau, or similar.
  • Solid understanding of statistical concepts and methodologies.
  • Excellent communication and presentation skills.

Experienced Marketing Analyst

  • 5+ years of experience in marketing analytics or related roles.
  • Expertise in advanced analytics techniques and predictive modeling.
  • Experience in leading analytics projects and managing teams.
  • Strong business acumen and strategic thinking abilities.

Salary Composition

Junior Marketing Analyst: Entry-level salary ranging from $40,000 to $50,000 per year.
Mid-Level Marketing Analyst: Mid-level salary ranges from $60,000 to $80,000 per year, with potential bonuses based on performance.
Experienced Marketing Analyst: Senior-level salary ranging from $90,000 to $120,000 per year, with additional benefits such as bonuses, equity, or profit-sharing options.


Crafting an effective job description is crucial for attracting top talent in marketing analytics. To streamline your recruitment process and find the best candidates, consider leveraging innovative tools like EasySource. EasySource offers a seamless solution for sourcing and outreach, with its Chrome extension and dashboard making it easy to find and connect with relevant candidates.

By integrating EasySource into your recruitment strategy, you can tap into a pool of qualified candidates and streamline your hiring process. With its advanced features and user-friendly interface, EasySource empowers recruiters to find the perfect marketing analyst for their team efficiently. 

Don't miss out on the opportunity to optimize your recruitment efforts—try Easy Source today and take your hiring process to the next level.




Soujanya Varada

As a technical content writer and social media strategist, Soujanya develops and manages strategies at HireQuotient. With strong technical background and years of experience in content management, she looks for opportunities to flourish in the digital space. Soujanya is also a dance fanatic and believes in spreading light!

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