Published on April 8th, 2023
In today's market, it is crucial for recruiters to have an understanding of both the external labor market and their internal workforce. By researching where top hirers are recruiting from and the fastest-growing skills in a given industry, recruiters can remain competitive.
LinkedIn Talent Insights is a talent analytics solution that can assist recruiters by providing access to data from more than 575 million professionals, 20 million companies, and 15 million active job listings worldwide. Let us explore how to use this efficient tool to stay ahead of the curve in recruiting top talent.
This tool allows recruiters to make data-driven decisions when it comes to talent acquisition, competitor analysis, peer benchmarking, and even location-based decisions like opening a new office.
LinkedIn Talent Insights offers two types of reports: 1) The Talent Pool report and 2) the Company report.
If you are planning to run campaigns to drive conversions, you can use LinedIn’s Insight Tag, to track website conversions tied to all your LinkedIn ads, then let LinkedIn automatically optimize your campaigns for even more conversions. You'll get high-quality results without lifting a finger!
Do you want to get more leads and conversions by retargeting your website visitors? If a potential customer visits your site but leaves, the Insight Tag can help you re-engage them with LinkedIn ads. It's a winning strategy!
Do you want to learn more about who’s engaging with your brand with exclusive audience insights? Start by understanding who is visiting your website. The Insight Tag unlocks powerful demographic insights about your website visitors - such as their job titles, companies, industries, and more. Best part: it’s free!
To get started with the LinkedIn Insight Tag. Go to your Campaign Manager, under Account Assets → Insight Tag. You can do that in two ways:
Install the tag yourself by pasting the Insight Tag code from Campaign Manager in your website’s global footer. Adding the tag to the footer will let you track conversions or retarget on any page across your whole site.
Install a tag manager that helps you manage and edit all your tags without editing code. LinkedIn Insight Tag can be installed with many tag managers, including Google, Tealium, and Adobe.
How do you know your tag is working? Check the status in Campaign Manager, under Account Assets → Insight Tag. Once the Insight Tag has installed on your website and a LinkedIn member visits, your domain will show up as “Active.” Tag activation may take up to 24 hours, depending on your website traffic.
If you want to use LinkedIn Talent Insights for talent sourcing, here are the steps you can follow:
1. Define your talent requirements: Start by identifying the skills, experience, and qualifications you require for your open positions. This will help you focus your search and avoid wasting time on irrelevant candidates.
2. Use advanced filters: LinkedIn Talent Insights offers advanced filters that allow you to refine your search results based on specific criteria such as location, industry, company size, job function, and more. Use these filters to narrow down your search and find the most relevant candidates.
3. Monitor industry trends: Keep an eye on industry trends and hiring patterns using LinkedIn Talent Insights. This will help you stay ahead of the competition and make informed decisions about your hiring strategy.
4. Leverage company reports: Use LinkedIn Talent Insights' company reports to gain insights into your competitors' talent acquisition and retention strategies. This will help you identify areas where you can improve your own processes and stay ahead of the competition.
5. Analyze employer branding metrics: Use LinkedIn Talent Insights to measure and analyze your employer branding metrics, such as your company's follower growth and engagement rates. This will help you identify opportunities to improve your employer branding and attract top talent.
6. Create talent pipelines: Use LinkedIn Talent Insights to build talent pipelines for future hiring needs. This will help you stay prepared for upcoming hiring demands and save time and effort when you need to fill open positions.
7. Collaborate with team members: LinkedIn Talent Insights allows you to share search results and collaborate with team members on talent acquisition efforts. This can help you pool your resources and expertise to find the best candidates for your open positions.
8. Stay organized: Use LinkedIn Talent Insights' dashboard and alerts to stay organized and on top of your hiring pipeline. This will help you avoid missing out on top talent and ensure a smooth hiring process.
9. Engage with potential candidates: Use LinkedIn Talent Insights to identify and engage with potential candidates before they apply for your open positions. This will help you build relationships with top talent and stay top of mind when they're ready to make a move.
10. Use third-party tools: Using tools like LinkedIn Recruiter and HireQuotient's Easy Source can be a powerful way to streamline and optimize your talent sourcing process. Explore other third-party tools that integrate with LinkedIn Talent Insights to improve your recruiting efficiency and effectiveness. Here are some basic features of Easy Source:
LinkedIn Talent Insights can be a powerful tool for talent sourcing if used effectively. By leveraging the platform's functionality, data, and best practices, recruiters can identify and engage with top talent, improve their diversity initiatives, and optimize their overall talent acquisition strategy. With the integration of HireQuotient's Easy Source, recruiters can further streamline their talent sourcing process by expanding their search beyond LinkedIn and accessing multiple channels from a single platform. By keeping up-to-date with the latest trends and best practices in talent sourcing, recruiters can stay ahead of the competition and attract the best candidates for their open positions.
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