How to Search for Talent on Linkedin?
Published on April 30th, 2023
It's no surprise that LinkedIn is one of the most popular platforms for recruiting talent in the marketing leadership space. According to a survey by Jobvite, 76% of recruiters use LinkedIn as their primary source for finding new job candidates. That's why it's important to know how to search for talent on the platform effectively.
The first step is to make sure your profile looks attractive and up-to-date—this will not only help you attract potential candidates, but also demonstrate that you're serious about finding new hires. Additionally, consider crafting an effective headline so that when recruiters search for keywords related to your industry (such as "marketing leader" or "digital strategist"), they'll be more likely to find you.
To start your search, navigate to the main LinkedIn page and click "Search" in the upper-right corner. From here, you can type in keywords related to the marketing leadership roles you're looking for (for example, "marketing director" or "media strategist"). You'll be given a list of potential results that match the terms you entered. To narrow down your choices further, use the filters located on the left side of the page. Here, you can designate criteria such as location or industry experience.
LinkedIn also offers more advanced search functions that may be beneficial depending on your needs. For instance, if you want to target a specific company or organization, you can use Boolean strings—a series of words and symbols that refine your search. To start, type in the keywords related to the desired role and then add any additional criteria you'd like. This can include a specific company name or industry type. Additionally, if you want to find candidates who have been in the same job for an extended amount of time, you can use LinkedIn's "Years in Current Role" filter.
Finally, take advantage of Linkedin's powerful analytic capabilities. By using their advanced algorithms, you can get vital information such as skillset or educational level of potential hires. You can also see data on demographics such as age range or gender representation within your list of results. With these insights, it becomes much easier to identify qualified candidates and fill positions with talented professionals.
Finding potential candidates for marketing leadership roles on LinkedIn is a great way to identify the best and brightest in your industry. With its expansive profile database and powerful filtering features, you can quickly narrow down your search to find the perfect candidate for the job. And with insights from their analytics, it’s easier than ever to make smarter hiring decisions. So if you’re looking for qualified professionals in the field of marketing leadership, look no further than LinkedIn!
According to LinkedIn's Talent Insights report, there are currently over 5 million professionals who list marketing as a skill on their profiles. In the same report, they also found that the top 10 most in-demand marketing leadership roles include: Marketing Directors, Senior Managers, Digital Marketing Strategists, Social Media Managers, Brand Managers and Growth Marketers.
With such a large talent pool to choose from it can be challenging to know where to start your search. Thankfully LinkedIn's advanced search capabilities makes it easy to find highly qualified candidates with just a few clicks of a button. You can filter by location, job title, industry experience and other criteria specific to the position you're looking for. With this information on hand, you can quickly identify potential candidates and create a shortlist of the most qualified for your role.
For example, if you're looking to fill a Director of Marketing role in San Francisco, you could enter "Marketing Director" under Job Title and select "San Francisco" under Location in the Advanced Search filter. This will generate a list of professionals who have experience as Marketing Directors in San Francisco. From there, you can narrow down results by adding related keywords like “digital” or “social media” to pull up more relevant profiles.
In addition to LinkedIn's search capabilities, recruiters often use advanced ATS (Application Tracking System) software that helps them find talent more efficiently and accurately. These systems use keywords like job titles, skills, and experience to identify the best candidates for a certain role. A recruiter might search for "Marketing Manager" and "Adobe Creative Suite" to find someone who has both marketing leadership experience as well as proven technical skills.
LinkedIn is an invaluable tool when it comes to searching for talent in marketing leadership roles. By leveraging the platform’s expansive search capabilities and understanding how recruiters search for candidates through ATS software, you can quickly narrow down your list of potential hires and find the perfect fit for your organization. According to research from LinkedIn Talent Solutions, employers fill 91% of their open positions using LinkedIn's services alone. With these resources at your fingertips, finding top talent within marketing roles is easier than ever.
One of the best ways to search for talent on LinkedIn is by searching keywords related to the position you are trying to fill. For marketing leadership roles, this could include terms such as “marketing strategy”, “campaign management”, and “digital/social media”. You can also be more specific and add details about location or industry experience. Another great way to narrow down your search results is by using the filters provided by LinkedIn which allow you to refine your searches based on seniority level, years of experience, current job title, skillset and many other criteria.
When it comes to assessing a candidate’s qualifications for a marketing leadership role, it’s important to look at the results of their previous campaigns. Look for candidates that have successfully achieved measurable objectives and improved revenue performance. You can also check out any relevant awards or certifications they may have received in the past.
Statistically, LinkedIn is one of the most effective channels to find talented professionals. According to a recent survey, 75% of recruiters reported having made successful hires through LinkedIn and over 60 million people are listed as professionals on the platform. Therefore it is clear that if you know how to search for talent on LinkedIn it could be an invaluable tool when recruiting top marketing leaders. Or you could literally use a recruitment automation tool for all hirers and talent sourcers. created exclusively for recruiters and hirers. Basically its is a Google Chrome extension EasySource is priced for smaller enterprises. EasySource will also assist you in customizing your workflow during the candidate outreach phase and is effective in finding highly relevant prospects using sophisticated filters.
Thomas M. A.
A literature-lover by design and qualification, Thomas loves exploring different aspects of software and writing about the same.
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