Published on May 4th, 2023
Diversity and inclusion are crucial aspects of any organization, and hiring diverse candidates is an essential step towards achieving this. LinkedIn is a popular professional networking platform used by millions of job seekers and recruiters worldwide. LinkedIn allows employers to post job openings, search for candidates, and even contact them directly. However, sometimes recruiters might find it challenging to attract diverse candidates due to geographical location, among other factors. This article will guide you on how to change the job location in LinkedIn for hiring diverse candidates.
Location can be a significant barrier for hiring diverse candidates, especially for those from underrepresented groups. For example, some individuals may face transportation issues, have caregiving responsibilities, or live in areas with limited job opportunities. In some cases, relocating to a new city may not be feasible or desirable, making location an obstacle to diversity in the workplace.
One way to overcome this challenge is by using LinkedIn's features to change the job location and attract diverse candidates from different regions.
LinkedIn offers several features that can help recruiters change the job location to attract diverse candidates. Here are some of the key steps:
Before you can start changing the job location, you need to ensure that you have the right LinkedIn subscription. LinkedIn offers various subscriptions, each with different features and capabilities. To access the location-based search, you need to have a LinkedIn Recruiter or LinkedIn Recruiter Lite subscription. These subscriptions allow you to search for candidates based on their location, industry, experience, and other factors.
After choosing the right subscription, the next step is to set up the job posting. When creating a job posting, make sure to include information about the location and whether remote work is an option. If the job requires the candidate to work on-site, consider providing details about public transportation, parking, or other accessibility options. This information can help attract diverse candidates who may have concerns about commuting or relocation.
Once the job posting is live, you can start searching for candidates based on location. LinkedIn's search filters allow you to narrow down the search by geography, including city, state, or country. You can also filter the results by industry, experience level, education, and other factors. By using these filters, you can find candidates who meet your job requirements and are located in diverse regions.
Boolean search is a technique that allows you to combine keywords and phrases to refine your search results further. LinkedIn's advanced search feature offers a Boolean search option, enabling you to specify the location and other search criteria. For example, you can search for candidates who live in a particular city and have experience in a specific industry. By using Boolean search, you can find diverse candidates who meet your specific requirements.
LinkedIn groups are an excellent way to connect with professionals who share common interests or affiliations. By joining LinkedIn groups related to your job posting, you can find candidates who are passionate about your industry and are located in diverse regions. You can also post your job openings in these groups to attract candidates who may not have seen your job posting otherwise.
Finally, after identifying diverse candidates, you can reach out to them directly through LinkedIn. LinkedIn's InMail feature allows you to send messages to candidates who are not in your network. When sending InMails, make sure to personalize the message, mention the location and accessibility options, and highlight why your job opening is a great fit for their skills and experience.
Another handy option to change job location in LinkedIn for hiring diverse candidates is to use EasySource. EasySource is an automated talent sourcing platform that lets recruiters find candidates based on their location, education, skills, experience and many other AI based filters. And the best part, EasySource is a LinkedIn extension that adds as an extra layer on the platform and gives the best pool of candidates to the recruiters.
In conclusion, Hiring a diverse workforce brings a wide range of perspectives, experiences, and skills that can lead to innovative ideas and solutions. However, location can be a significant barrier to achieving this goal. By utilizing the features and tools provided by LinkedIn, recruiters can overcome this challenge and attract diverse candidates from different regions. By setting up the job posting, narrowing down the search, leveraging LinkedIn groups, and reaching out to candidates directly, recruiters can change the hiring location and create a more inclusive and diverse workplace. With these tips, recruiters can take an important step towards building a more equitable and diverse workforce.
Radhika Sarraf is a content specialist and a woman of many passions who currently works at HireQuotient, a leading recruitment SaaS company. She is a versatile writer with experience in creating compelling articles, blogs, social media posts, and marketing collaterals.
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