How Much Does a Social Media Manager Make?

How Much Does a Social Media Manager Make?

Published on September 30th, 2023


As recruiters and hirers seeking top talent for the role of Social Media Manager, you understand the critical importance of offering competitive salaries. The question that often arises is, "How much does a social media manager make?" In this blog, we provide a comprehensive analysis of social media manager salaries, broken down by industry, experience level, location, and company. With these valuable insights, you'll be better equipped to attract and retain the best social media management professionals.

Average Social Media Manager Salary

  • $70,287 (Annually)
  • $33.79 (Hourly Rate)

Entry-Level Social Media Manager Salary

  • $50,000 (Yearly Salary)

Median Salary

  • $70,287

90th Percentile (Highest)

  • $98,000

How Does Location Impact Social Media Manager Salaries? Location plays a significant role in determining social media manager salaries. Here are some key insights into how different regions affect compensation:

  • Highest Paying State: Washington with an average salary of $89,087
  • Highest Paying City: San Francisco, CA with an average salary of $97,312

Experience Matters The level of experience also greatly influences social media manager salaries. Here's how experience impacts the average annual salary:

  • Entry-Level Social Media Manager (0-2 years of experience): $52,200
  • Mid-Level Social Media Manager (3-6 years of experience): $55,700
  • Senior-Level Social Media Manager (7-12 years of experience): $127,000

Which Industries Pay the Highest Salaries? Different industries offer varying compensation levels for social media managers. Here's a breakdown:

  • Technology Industry: $82,546 (Highest-Paying Industry)
  • Finance Industry: $74,173
  • Hospitality Industry: $67,443 (Lowest-Paying Industry)

Top Companies Hiring Social Media Managers If you're aiming to attract top social media management talent, consider partnering with companies that offer competitive salaries. Some of the highest-paying companies include:

  1. Microsoft: Offering an average salary of $131,788
  2. McKinsey & Company Inc: Offering an average salary of $126,331
  3. Chegg: Offering an average salary of $122,236
  4. Thrive Global: Offering an average salary of $122,148
  5. ServiceNow: Offering an average salary of $119,501

Salary Trends Over Time Understanding salary trends is crucial for creating competitive compensation packages. Here's how the average social media manager salary has evolved over the years:

  • 2023: $70,300 (3.7% increase from the previous year)
  • 2022: $67,700 (1.9% increase from 2021)
  • 2021: $66,400 (1.5% increase from 2020)

Recent Social Media Manager Salary Data Here's a snapshot of recent social media manager salaries at different companies:

  • Allbirds: Offering a salary of $90,000
  • Openai: Offering a salary of $180,000
  • Home Plate Media: Offering a salary of $52,175
  • The Wonderful Company: Offering a salary of $90,000
  • Gloo: Offering a salary of $65,000

These insights into social media manager salaries should empower you, as a recruiter or hirer, to craft compelling job offers that attract the best talent. Offering competitive compensation packages is a crucial step in securing the expertise needed to navigate the ever-evolving landscape of social media management.



Thomas M. A.

A literature-lover by design and qualification, Thomas loves exploring different aspects of software and writing about the same.

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