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What To Look For Finding Qualified Candidates when Hiring an Insurance Agent

Published on February 2nd, 2023


The growth in hiring insurance agents is soaring in present times. This is driven by several factors, including an aging population, a rise in demand for insurance products, and a need for personalized advice and guidance.

The Bureau of Labor Statistics predicts that the employment of insurance agents will grow by 5% from 2020 to 2030, which is faster than the average for all occupations.

Hiring the right insurance agent is essential for building a successful and profitable insurance business. By selecting an agent who is knowledgeable, customer-focused, and skilled in using digital tools and technologies, you can increase customer retention, sales growth, productivity, reputation, and legal compliance for your business.

In this blog, we will take you through core competencies, credentials and attributes you need to consider to find the right insurance agent for your business.

Trends in Hiring Insurance Agents

In terms of industry trends, the insurance sector is embracing new technologies and digital tools to enhance customer experiences and streamline operations. This means that insurance agents must also adapt to new tools and technologies to remain competitive in the industry. For example, the use of data analytics, artificial intelligence, and chatbots can help agents provide personalized and efficient services to their clients.

Another trend in hiring insurance agents is the emphasis on soft skills. While technical knowledge and expertise are essential, you need a candidate who possesses strong communication, interpersonal, and problem-solving skills. This is because insurance agents often need to build relationships with clients, navigate complex situations, and provide guidance and advice on insurance matters.

Furthermore, there is an increasing focus on diversity, equity, and inclusion (DEI) in the insurance industry, and this extends to hiring practices. As hiring experts, you need to prioritize candidates from diverse backgrounds and experiences and take steps to ensure that the recruitment and selection processes are inclusive and bias-free.

Finally, there is a growing trend towards remote work and flexible schedules in the insurance industry, which is also impacting the way insurance agents are hired and managed. If your company offers remote and hybrid work arrangements, it can help attract a wider pool of candidates and improve the work-life balance for employees.

What To Look For When Screening an Insurance Agent

When screening an insurance agent, there are several key factors to consider. Here are some statistics and insights that can help you identify the right candidate for your business.

1. Licensing and Certifications

When hiring insurance agents, one of the most important factors to consider is licensing and certifications. When insurance agents sell policies without the necessary licenses and certifications, they put your business at risk of legal and financial penalties. By hiring licensed and certified agents, you can ensure that your business complies with state regulations.

Customers want to work with insurance agents who are knowledgeable and trustworthy. By hiring licensed and certified agents, you can demonstrate to your customers that your business is committed to professionalism and ethical practices.

Obtaining and maintaining licenses and certifications requires ongoing professional development and training. This is good news because ongoing training and education are the top priority for insurance agents looking to stay relevant in the market.

Ascertain if your candidates are up-to-date on the core aspects of insurance, industry trends etc. by administering a comprehensive assessment. Choose from an ocean of assessments from Hire Quotient’s skill library, catering to different designations/grades for your organization which also allows you to add or modify questions as per your needs. Conduct a basic yet crucial test online, and filter primary misfits in the initial stages.

2. Experience

According to a study by Marsh, 65% of businesses consider experience when selecting an insurance agent.

Experience is a critical factor to consider when looking for insurance agents for your insurance business. Insurance is a complex industry that requires a deep understanding of policies, regulations, and risks. Experienced agents are more likely to have the necessary knowledge and skills to provide high-quality services to clients, resulting in improved customer satisfaction, increased policy sales, and overall business growth.

Experienced agents have a comprehensive understanding of the insurance industry, including policies, coverage, regulations, and risks. They can effectively navigate complex policies and provide sound advice to clients. They know how to effectively market policies, negotiate with clients, and close deals, resulting in increased policy sales and revenue for your business.

3. Sales Skills

According to a survey by Insurance Journal, 56% of businesses consider sales skills when hiring insurance agents.

Effective communication is essential for sales success. Look for agents who have strong verbal and written communication skills, as well as the ability to listen actively and respond to client needs. Building strong relationships with clients is crucial for sales success in the insurance industry. Look for agents who have a personable and friendly demeanour and can establish trust and rapport with clients.

Insurance agents need to be able to solve problems and offer solutions to clients. Look for agents who have strong critical thinking and analytical skills, as well as the ability to think creatively to develop solutions. Persuasion is a key skill for sales success. You need to look for agents who can influence and persuade clients to make purchasing decisions.

Time management is essential for sales success in the fast-paced insurance industry. Look for agents who can effectively prioritize tasks, manage their time, and meet deadlines.

To find out how adept your candidates are at selling, conduct a fool-proof test that will get you crystal-clear insights on various aspects of your candidates’ sales skills.

4. Specialization

Specialization is an essential factor to consider when screening candidates during the hiring process for insurance agents. In the insurance industry, there are various types of insurance policies that businesses and individuals may require, such as life insurance, property and casualty insurance, health insurance, and more. Each type of insurance has unique features, requirements, and regulations. Therefore, it's important to ensure that the agent you hire has the necessary knowledge and expertise in the specific type of insurance that your business specializes in.

Specializing in a particular type of insurance policy enables agents to have in-depth knowledge of the product, including policy features, coverage options, regulations, and industry trends. Agents who specialize in a particular type of insurance are better equipped to understand the needs of clients and provide them with the best policy options that meet their requirements.

Clients are more likely to trust an agent who specializes in a particular type of insurance policy and has a track record of success in that area.

5. Customer Service Skills

Insurance is a service-based industry, and agents are responsible for providing a high level of customer service to clients. Insurance agents act as the main point of contact for clients and are responsible for answering questions, providing advice, and guiding clients through the insurance process. Therefore, it's crucial to ensure that agents have excellent customer service skills to build trust and loyalty with clients.

Clients are more likely to purchase insurance policies from agents who are friendly, approachable, and responsive to their needs. Good customer service helps to retain customers by providing them with a positive experience. Insurance agents with good customer service skills are better equipped to resolve issues and handle complaints. They can effectively communicate with clients to understand their concerns and provide solutions that meet their needs.

Agents with excellent customer service skills are better positioned to upsell and cross-sell insurance policies to clients. By building a good relationship with clients, agents can identify their needs and offer additional insurance products that may be relevant to them. Want to know how well a candidate can manage customer challenges? Give them a real-time challenge. Present a scenario where the candidates will have to use all job-specific competencies to solve problems they’re likely to encounter if they come on board.

By presenting the right job simulation environment, you can easily identify who’ll be suitable for the role you’re hiring for. Hire Quotient offers AI-powered, highly advanced job simulation environments, in tandem with the role and business requirements. What’s more? The tool also brings you laser-sharp insights into the candidates’ competencies, so you can decide whom to hire.

Digital Capabilities

In today's fast-paced and ever-changing business landscape, digital capabilities are becoming increasingly important when hiring insurance agents. Digital capabilities refer to an agent's ability to leverage technology to enhance their performance and provide better service to clients. In the insurance industry, digital capabilities can include skills such as social media marketing, digital communication, and data analysis.

The insurance industry is rapidly evolving, and companies need agents who can adapt to new technologies and changing customer demands. Agents with strong digital capabilities can quickly learn new tools and technologies and use them to provide better service to clients.

Digital capabilities can help agents work more efficiently by automating routine tasks, such as data entry and document processing. This can free up more time for agents to focus on high-value activities, such as customer service and sales.

Digital tools proficiency can also help agents analyze customer data to identify trends and opportunities. By using data analytics tools, agents can develop more targeted marketing campaigns, identify new sales opportunities, and better understand client needs.


Networking is an essential aspect of hiring insurance agents for your business. It is the process of building and maintaining professional relationships with individuals and organizations that can be valuable resources for your business. It can help you find qualified candidates for your insurance agency and create opportunities for growth and expansion.

By building relationships with professionals in the industry, your agents can tap into their networks and find potential candidates that may not be available through traditional recruitment channels.

When your agents attend industry events and conferences, they can meet other professionals in the field and create opportunities for collaboration and growth. Networking can also provide opportunities for professional development. When your agents liaise with industry leaders and exponents, they demonstrate your expertise and credibility, making it easier to attract and retain high-ticket clients.

Track Record

When hiring insurance agents for your business, the track record of the candidates should be a crucial factor to consider. A track record refers to the past performance of an individual or organization, which can serve as an indicator of future success. By examining a candidate's past successes and failures, you can gain insights into their knowledge and skills in insurance sales, customer service, underwriting, and claims handling. This information can be used to gauge whether a candidate has the skills and experience necessary to excel in the role you're hiring for.

If a candidate has a history of meeting or exceeding their sales targets, providing excellent customer service, and consistently making accurate underwriting decisions, it suggests that they are dependable and can be counted on to deliver results. On the other hand, a track record of missed targets, customer complaints, or underwriting errors can be a warning sign that the candidate may not be reliable or consistent in their work.

A candidate's track record can also help build trust and credibility with potential customers. When customers are considering purchasing insurance, they want to work with an agent who has a proven track record of providing excellent service and delivering on promises. By hiring agents with a strong track record, you can help establish trust and credibility with potential customers, which can lead to increased sales and customer loyalty.

Benefits of Hiring Insurance Agents

Hiring the best insurance agents can give your business a competitive advantage. You can leverage their skills and knowledge to gain a competitive edge over your competitors.

  • The best insurance agents have a deep understanding of the insurance market and can identify potential customers quickly. They can also tailor their sales strategies to meet the specific needs of each customer, resulting in improved sales performance, increased customer satisfaction and loyalty, leading to repeat business and positive word-of-mouth referrals.

  • The best insurance agents have the experience and expertise to assess risks accurately and provide the right insurance policy to mitigate those risks. This can help prevent potential losses and ensure that customers have the appropriate coverage. They also understand the importance of compliance and ensure that policies comply with regulatory requirements. This can help prevent legal issues and protect the reputation of your business.

  • The best insurance agents can identify cost-effective policies, negotiate better rates with insurance providers, and avoid unnecessary coverage. This can help save costs and improve the profitability of your business.

How Can Hire Quotient Help?

Insurance agents hold a crucial role in enabling individuals and businesses to safeguard themselves, guide them in case of any mishaps and get them the best coverage possible. In cases of unforeseen disasters or accidents, they are the go-to people for their clients. People with such an important role need to be competent to handle the challenges that come their way. You cannot compromise on the quality of the hire. That’s why you need an AI-powered, research-backed recruitment and candidate assessment tool that can fetch superior insights and details to the tee, so you can identify your unicorn and place them aptly.



Radhika Sarraf

Radhika Sarraf is a content specialist and a woman of many passions who currently works at HireQuotient, a leading recruitment SaaS company. She is a versatile writer with experience in creating compelling articles, blogs, social media posts, and marketing collaterals.

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