Global Retail Recruitment: The Biggest Challenges in 2023
Published on September 30th, 2023
Recruiting top talent in the global retail industry has never been more challenging. As the world rapidly evolves, so do the recruitment challenges faced by retailers and hirers. In this comprehensive guide, we will explore the most significant problems in global retail recruitment and offer solutions to overcome them.
1. Evolving Customer Demands
Customers' preferences change faster than a speeding bullet, and in retail, adaptation is the name of the game. With the advent of the COVID-19 pandemic, around 85% of shoppers reported changes in their buying habits. Online sales in the US alone surged by 44%, as more than 76% of consumers shifted their shopping online. However, it's essential to note that despite this digital transformation, 81% of adult shoppers still prefer in-person retail experiences.
Heroic Help: To address this challenge, study consumer habits closely, adapt to evolving trends, and capture feedback from customers. Implement learning technology to support major business changes. Foster a social learning community where staff can share examples of exceptional customer service, ultimately improving the overall shopping experience.
2. Maintaining Brand Loyalty
COVID-19 has tested brand loyalty, pushing consumers out of their comfort zones. Panic buying led to limited supplies and prompted shoppers to explore new brands and shopping methods. A McKinsey report reveals that 75% of consumers tried new brands and places to shop since the pandemic started.
Heroic Help: Convert your staff into brand advocates by ensuring they understand and align with your brand values. Invest in engaging Learning Management Systems (LMS) to educate employees about your brand values. By sharing this information early on, you can create a team of advocates ready to represent your brand.
3. Improving Staff Efficiency
Retail staff need regular training to stay at the top of their game, but traditional methods can be tedious and time-consuming. Instructor-led training, instructional videos, and outdated employee handbooks are not efficient. Additionally, considering staff's busy schedules and on-the-go lifestyles, finding time for learning can be challenging.
Heroic Help: Modernize your training approach by implementing mobile learning solutions and microlearning. This approach makes learning quick and accessible, ideal for on-the-go employees. Say goodbye to bulky employee handbooks and embrace just-in-time training.
4. Attracting & Retaining the Right Hires
High turnover rates have always been a challenge in retail, but they escalated in the wake of the pandemic. In April 2021, record-high turnover rates saw 640,000 retail workers quitting within a month. Recruiting the right candidates with the necessary skills became even tougher.
Heroic Help: Attract the right candidates by clearly communicating your brand values and offering a defined career pathway. Use your LMS to highlight these pathways and provide training materials for career development. Make development a key performance indicator to show your commitment to employee growth.
5. Upskilling Staff
Retail is evolving rapidly with new technologies like automated checkout lanes, AI-powered recommendations, and customer service chatbots. However, many retail workers lack the digital skills required to support these innovations. Nine out of ten executives believe their front-line teams suffer from a digital skills gap.
Heroic Help: Bridge the skill gap with a continuous learning approach using an LMS. Embrace bite-sized learning to provide knowledge when it's needed, empowering employees to keep up with technological advancements.
6. Engaging & Onboarding Talent
Retail faces an engagement crisis, with only 17% of retail managers believing their employees are highly motivated and engaged. This lack of engagement leads to high turnover rates, as evidenced by the 60% average turnover rate in the industry.
Heroic Help: Focus on creating a positive employee experience from the beginning. Communicate your culture, values, and goals clearly. Implement gamification in your training content to encourage continuous learning and engagement.
7. Staff Health & Mental Wellbeing
The pandemic took a toll on mental health across industries, with retail workers experiencing lower wellbeing levels than other sectors. Many retail businesses have yet to address this issue, with 28% of retail staff reporting insufficient mental health support from their employers.
Heroic Help: Foster a compassionate and positive work culture. Utilize social learning activities to build empathy and trust among employees. Encourage the use of your LMS's social feed for support.
8. Providing a Next-Level Customer Experience
The rise of online shopping has challenged brick-and-mortar retailers. However, shoppers still value in-person experiences, with 86% willing to pay more for a better customer experience.
Heroic Help: Train your staff to engage with customers across all touchpoints, online and in-store. Personalization and tailored training can help employees provide exceptional service and create a connection with customers.
9. Preparing for the Future
The future of retail remains uncertain, but one thing is clear: it will continue to evolve rapidly. Innovation is essential to stay competitive.
Heroic Help: Encourage creativity and innovation among your team members. Use your learning solution as a platform for idea-sharing and reward innovative behavior.
In conclusion, global retail recruitment faces several challenges, but with the right strategies and tools, recruiters and hirers can overcome them. Embrace modern technologies, prioritize employee development, and create a positive work culture to attract and retain top talent in the ever-changing world of retail. Remember, heroes rise to meet challenges, and so can you in the world of global retail recruitment.
Thomas M. A.
A literature-lover by design and qualification, Thomas loves exploring different aspects of software and writing about the same.
Never Miss The Updates
We cover all recruitment, talent analytics, L&D, DEI, pre-employment, candidate screening, and hiring tools. Join our force & subscribe now!
Stay On Top Of Everything In HR