Customer Advocacy Manager Job Description Template

Customer Advocacy Manager Job Description Template

Published on February 7th, 2024

In the fast-paced and ever-evolving business world, the role of customer advocacy has become increasingly crucial. As companies strive to not only meet but exceed customer expectations, the focus has shifted towards creating a seamless and engaging customer experience. This transformation has led to the emergence of specialized roles within organizations, dedicated to fostering customer loyalty and advocacy. The journey from a Junior Customer Advocacy Manager to a Senior Customer Advocacy Manager encapsulates the evolving scope of responsibilities and the strategic importance of building and nurturing relationships with customers. These roles emphasize the identification of customer pain points, the development of advocacy programs, and the strategic alignment of customer feedback with business goals, thereby ensuring a loyal customer base and a strong market position.

Junior Customer Advocacy Manager


  • Assist with the identification and documentation of customer pain points and feedback to improve product and service offerings.
  • Support senior team members in the design and rollout of customer/partner programs that align with company goals.
  • Participate in cross-functional teams to ensure execution of customer-centric strategies.
  • Assist in analyzing customer data and feedback to identify trends and improvement opportunities.
  • Contribute to customer advocacy projects and initiatives under the guidance of senior staff.


  • Bachelor's degree in Marketing, Business Administration, or a related field.
  • 1-2 years of experience in customer service, marketing, or a related area.
  • Basic understanding of customer relationship management (CRM) systems and data analysis tools.
  • Strong communication and interpersonal skills.
  • Ability to work collaboratively in a team environment.

Mid-Level Customer Advocacy Manager


  • Develop and implement strategies to enhance customer satisfaction and loyalty.
  • Manage and analyze customer feedback through surveys, social media, and other channels to identify areas for improvement.
  • Lead customer advocacy programs, including referral programs, testimonials, and case studies.
  • Coordinate with marketing, sales, and product teams to align customer advocacy efforts with business goals.
  • Monitor and report on the effectiveness of customer advocacy initiatives.


  • Bachelor's degree in Marketing, Business Administration, or related field.
  • 3-5 years of experience in customer advocacy, marketing, or a similar role.
  • Proven track record of managing customer advocacy or loyalty programs.
  • Strong analytical skills and experience with data analysis tools such as Tableau.
  • Excellent communication and project management skills.

Senior Customer Advocacy Manager


  • Lead the strategic direction and execution of all customer advocacy efforts, including voice of the customer programs, customer advisory boards, and advocacy campaigns.
  • Collaborate with executive leadership to integrate customer advocacy into the company's overall business strategy.
  • Manage a team of customer advocacy professionals, setting goals, and evaluating performance.
  • Develop comprehensive metrics and KPIs to measure the impact of customer advocacy on business outcomes.
  • Serve as the primary liaison between the company and key customers, building strong relationships and promoting customer success stories.


  • Bachelor's or Master's degree in Marketing, Business Administration, or a related field.
  • 7+ years of experience in customer advocacy, customer success, or a related field, with at least 3 years in a leadership role.
  • Demonstrated ability to develop and execute customer advocacy strategies that drive business growth.
  • Strong leadership and team management skills, with the ability to inspire and motivate others.
  • Excellent communication, negotiation, and stakeholder management skills.

Salary Information: Salaries for Customer Advocacy Managers vary widely depending on experience, location, and company size. According to data from sites like Glassdoor and Payscale (as of my last update in April 2023), salaries can range from:

  • Junior roles: $50,000 - $70,000 annually
  • Mid-level roles: $70,000 - $100,000 annually
  • Senior roles: $100,000 - $150,000+ annually

Please note, that these figures are general estimates and may have changed since my last update. For the most current salary information, refer to specific job listings in your area or industry salary reports.


Amidst this customer-centric transformation, tools like EasySource, EasyAssess, and EasyInterview by HireQuotient have emerged as game-changers. These innovative platforms seamlessly integrate into the recruitment process, ensuring that the right talent is onboarded to advocate and enhance the customer experience. EasySource's advanced algorithms efficiently source top talent, while EasyAssess's customizable tests ensure that candidates' skills are thoroughly vetted. EasyInterview further streamlines the hiring process with its video interview platform, allowing for a deeper understanding of candidates' abilities to engage and advocate for customers. Together, these tools empower customer advocacy managers at all levels to build teams that are not only skilled but also deeply aligned with the company's mission to drive customer satisfaction and loyalty.

As businesses continue to navigate the complexities of the modern market, the role of customer advocacy managers will only grow in importance. With the right mix of skills, experience, and innovative tools like EasySource, EasyAssess, and EasyInterview, these professionals are well-equipped to lead their companies to new heights of customer engagement and business success. From junior positions focusing on the groundwork of customer feedback to senior roles driving strategic advocacy efforts, each level plays a pivotal role in cementing the company's reputation as customer-centric. As the industry progresses, the integration of customer advocacy into business strategies is not just a trend but a fundamental shift towards sustainable growth and competitive advantage.

In conclusion, the journey through the ranks of customer advocacy management is marked by a continuous learning curve and the strategic application of feedback and technology. By leveraging tools that streamline the recruitment and management of customer-focused teams, companies can ensure that their advocacy efforts are not only effective but also aligned with overarching business objectives. As we look to the future, the synergy between customer advocacy and technological innovation will undoubtedly be a cornerstone of business success, driving companies to adopt a more integrated and holistic approach to customer satisfaction and loyalty.



Thomas M. A.

A literature-lover by design and qualification, Thomas loves exploring different aspects of software and writing about the same.

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