Candidate Relationship Management

What is Candidate Relationship Management? - A Guide!

Published on January 8th, 2023


Do you think the process of recruitment impacts the candidates in building a connection with a company? It actually does! Creating a positive candidate experience and improving the efficiency and effectiveness of the recruiting process help the candidates be in a positive environment, which in turn helps them have a positive outlook on the company. This is exactly what candidate relationship management (CRM) does. It helps track and manage interactions with job candidates throughout the recruiting process.

Want to learn more about CRM? We’ve got a complete guide on candidate relationship management here for you!

Candidate relationship management (CRM) is the process of building and maintaining relationships with potential job candidates. It involves creating an engaging and positive experience for candidates throughout the recruitment process, from initial contact to a final hiring decision. The goal of CRM is to attract and retain top talent, and to create a pool of qualified and interested candidates for future job openings. It, indeed, helps you maintain a network of prospective candidates.

Key strategies for effective candidate relationship management (CRM)

1. Communication

Stay in touch with candidates throughout the recruitment process, and respond to their inquiries in a professional and timely manner. Establish clear communication channels for candidates to ask questions and provide feedback. This could include a dedicated email address, a phone number, or a messaging service such as Slack.

2. Personalisation

Tailor your communication and interactions with candidates to their specific needs and interests. Personalizing your interactions with candidates will help create a more positive candidate experience. This can be done by addressing candidates by name, using personalized email templates, and providing tailored responses to questions.

3. Transparency

Provide candidates with detailed information about the job and the company, and be honest and upfront about any challenges or concerns they may have. Provide candidates with clear instructions on how to apply, what the next steps in the process are, and when they can expect to hear back. Clear instructions will help reduce confusion and frustration on the part of the candidate.

4. Nurturing

Follow up with candidates after the hiring process to keep them engaged and interested in your company. Respond to candidates in a timely manner, whether it's to schedule an interview or to provide feedback. This will help build trust with candidates and create a positive impression of your company. Also, make sure that you provide constant feedback. Providing feedback on their application will make them feel valued, help them understand what they did well or not and can help them improve their skills.

5. Track candidate interactions

Track all interactions with candidates and store them in your candidate database. This will help you stay organized and ensure that you're providing consistent information to candidates.

6. Centralize candidate data

Keep all candidate information in one place, such as a spreadsheet or an applicant tracking system (ATS), so that all team members can access it and update it as needed. This will help you avoid duplication of effort and ensure that everyone is on the same page.

7. Create a positive candidate experience

Creating a positive candidate experience should be a key part of your CRM strategy. This means treating candidates with respect, providing clear and transparent communication, and being responsive to their needs.

8. Measuring

Measure the effectiveness of your CRM strategies and make adjustments as needed. You could also try taking feedback from the candidates and implementing valid feedbacks. It’s always good to keep analysing your performance and take measures to improve it. That way, you will be able to maintain a healthy relationship with the candidates, making them feel that they are being heard and valued.

By following these tips, you'll be well on your way to implementing a successful candidate relationship management strategy that will help you create a positive candidate experience, streamline your recruiting process, and improve your ability to hire top talent.

There are many benefits to using a candidate relationship management strategy for recruitment. One benefit is that it can help to reduce the time and cost associated with recruitment, as well as improve the quality of hires. Additionally, by creating positive and engaging experiences for candidates, companies can improve their reputation as an employer, and help to attract more candidates in the future!

Implementing a candidate relationship management strategy can be beneficial for companies, regardless of their size. Now, the question is, how do they do it efficiently? In fact, many organisations are using latest technology such as CRM software, ATS (Applicant Tracking System) and other digital tools to streamline the process. Let’s take a deeper look at the CRM software.

What are candidate relationship management software?

Candidate Relationship Management (CRM) software are tools that help businesses maintain interactions and communications with job candidates. These are software solutions that help to manage and track information with the candidates. Companies use candidate relationship management (CRM) software to manage their interactions with job candidates.

The software typically includes features for storing and organizing information about candidates, tracking the status of their applications, and communicating with them throughout the hiring process. These tools are used in hiring process. It's worth noting that while these tools can be helpful in managing and tracking candidate relationships, they should be used in a combination with other best recruiting practices and strategies to ensure that the top talent are effectively identified, evaluated, and engaged with.

Have you heard of any candidate relationship management software before? Here is a list of candidate relationship management tools that wins the race!

Candidate Relationship Management Software that YOU CAN’T MISS!

1. Lever

A cloud-based candidate relationship management (CRM) software that offers a variety of features for recruiting and hiring teams, including application tracking, interview scheduling, and candidate communication.

2. Workable

A web-based candidate relationship management (CRM) software that provides tools for managing and tracking job applicants, as well as a library of customizable job descriptions and email templates.

3. Breezy HR

A cloud-based candidate relationship management software that offers features for managing and automating the hiring process, including resume tracking, interview scheduling, and automated candidate communications.

4. SmartRecruiters

A web-based candidate relationship management software that provides tools for managing and tracking job applicants, as well as a library of customizable job descriptions and email templates.

5. Jobvite

A web-based candidate relationship management software that provides tools for managing and tracking job applicants, including resume screening, interview scheduling, and candidate communication.

The main goal of these tools is to help organisations to organize and streamline their recruiting process by providing features like: applicant tracking, resume screening, communication and Interview scheduling, offer letters and background check. Let’s look at these in detail:

Why Use Candidate Relationship Management tools?

  • Resume and application tracking: It’s not easy and logical to sit and go through hundreds of resumes manually. Resume parsing helps in automation to extract information from resumes, this can help to speed up the process of adding candidate information into the CRM. It helps in creating a candidate database that stores information such as resumes, contact information, and interview notes. These tools are a way to track the status of candidates, such as which stage of the hiring process they are in (e.g. applied, screened, interviewed). Some candidate relationship management software also integrates with other HR software, such as an applicant tracking system (ATS) which help in the actual recruiting process, by posting job, resume screening and interview scheduling.

  • Interview scheduling and coordination: Calendaring and scheduling tools for organizing interviews require a lot of time, when done for multiple candidates manually. The tools make it easier to schedule and coordinate in a better way!

  • Communication templates and email tracking: Candidate relationship management software includes communication tools such as email and SMS templates that can be used to keep candidates informed about the status of their application and schedule interviews. It adds an oganised flow to the recruitment process and a better candidate experience.

  • Personalized notes and feedback: These tools help in providing automated feedback, thus helping the candidates have a smooth sail throughout their candidature. Personalised information helps candidates build trust with the company and help them have a positive environment of hiring. Timely feedback reduces confusions, avoid unwanted communications and waiting period for the candidates. It saves time for the recruiters as well. Personalised notes provide an encouraging environment fo the candidates to cross the recruitment trail smoothly.

  • Reporting and analytics: Candidate relationship management software tool provide accurate recruiting data, which helps the recruiters to a great extent! It helps them get a clear idea about the entire process and the progress in each stage with each candidate. They can use this data to modifyf or improve the recruitment strategies anytime to make the process run better! Recruiters can use this data to nullify all the gaps and setbacks they face during the recruitment process, making it better for them asa well as the candidates.

    Candidate relationship management software can help companies to organise the hiring process in the right flow and help improve their interactions with candidates. It helps to centralise candidate information and communication in one place, aiding companies to keep track of who they have talked to, what the candidates are like, and what their qualifications are, in an easier way. Additionally, by automating communication with candidates, companies can free up more time for recruiters to focus on other tasks, such as sourcing new candidates.

    Why invest time and energy on manually tracking and managing the candidates, when you have modern tools to do the work for you in a more efficient way?! Now that we have provided you a greater idea on CRM, choose the best candidate relationship management strategies, build up and maintain the best candidate network!



Radhika Sarraf

Radhika Sarraf is a content specialist and a woman of many passions who currently works at HireQuotient, a leading recruitment SaaS company. She is a versatile writer with experience in creating compelling articles, blogs, social media posts, and marketing collaterals.

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