SaaS Hiring, Non-tech SaaS Hiring

The Ultimate SaaS Hiring Guide To Hire Untapped Potential

Published on April 8th, 2024

The SaaS (Software-as-a-Service) industry has experienced unprecedented growth in recent years, with the global SaaS market expected to reach a staggering $172.2 billion by 2026, growing at a CAGR of 11.7% from 2021 to 2026. [Source: MarketsandMarkets] As SaaS companies continue to thrive, they face a common challenge - the need to build a talented and diverse workforce to support their rapid expansion. 

While the demand for skilled technical talent, such as software engineers and data analysts, remains high, SaaS organizations often overlook a valuable talent pool that can significantly contribute to their success - the non-technical candidates. According to a recent survey, blue-collar workers make up approximately 45% of the overall workforce in the United States, representing a vast and untapped resource for SaaS companies. 

Candidates, though not equipped with coding or engineering backgrounds, possess a unique set of skills and attributes that can seamlessly translate to various roles within a SaaS organization. From customer service representatives to data entry clerks, these individuals can bring a fresh perspective, strong work ethic, and a customer-centric mindset that can enhance the overall efficiency and performance of a SaaS business.

However, the SaaS industry has traditionally struggled to attract and retain non-tech employees, as the perception of the industry being exclusively tech-focused often creates a disconnect between these two distinct talent pools. This disconnect presents a missed opportunity for SaaS companies to tap into a vast and underutilized workforce, diversify their talent base, and ultimately drive innovation and growth.

Recognizing the immense potential of this untapped talent pool, EasySource, a leading talent acquisition platform, has developed innovative solutions to help SaaS companies streamline the process of hiring non-technical employees. By leveraging advanced AI-driven algorithms and deep industry insights, EasySource empowers SaaS organizations to identify, attract, and onboard these highly valuable employees, ultimately transforming their workforce and unlocking new avenues for success.

Challenges in Hiring Employees in the SaaS Industry

As SaaS companies strive to build a well-rounded workforce, they often face several unique challenges when recruiting non-technical talent. Understanding these challenges is the first step in addressing the gap and paving the way for a more inclusive and diverse talent acquisition strategy.

Lack of Awareness about Non-Technical Roles in the SaaS Sector

One of the primary challenges lies in the lack of awareness among the workforce about the various non-technical roles available within the SaaS industry. According to a recent survey by the National Skills Coalition, only 34% of blue-collar workers were aware of job opportunities in the technology sector, including the SaaS industry. This lack of awareness can create a significant barrier, making it difficult for SaaS employers to attract and engage with this talent pool.

Difficulty in Finding Candidates with Relevant Experience

SaaS companies often struggle to find candidates with prior experience in the industry. While these individuals may possess transferable skills and a strong work ethic, they may not have specific industry knowledge or exposure to the SaaS business model. In a survey conducted by the Society for Human Resource Management (SHRM), 65% of HR professionals cited a lack of relevant experience as a major challenge in hiring blue-collar workers.

Limitations of Traditional Hiring Methods

Traditional hiring methods, such as job postings on job boards or networking through industry events, may not effectively target the workforce. These conventional approaches are often more tailored towards attracting and engaging with technical professionals, leaving a significant portion of the non-technical talent pool untapped. According to a study, only 29% of workers found their current jobs through online job postings, highlighting the need for more targeted recruitment strategies.

Overcoming these challenges is crucial for SaaS organizations to tap into the vast potential of the workforce and build a more diverse and resilient talent pool to support their continued growth and success.

Benefits of Hiring Non-technical Employees in the SaaS Industry

Embracing the talent pool can unlock a wealth of benefits for SaaS companies, transforming their workforce and driving innovation across various aspects of their business.

Diverse Perspectives and Skill Sets

Non-tech candidates bring a unique set of skills and experiences that can complement the technical expertise within a SaaS organization. According to a study by Forbes, companies with diverse teams are 45% more likely to achieve above-average market share and 70% more likely to capture a new market. By integrating non-tech talent into their workforce, SaaS companies can foster a more diverse and inclusive work environment, leading to increased creativity, better decision-making, and a more well-rounded approach to problem-solving.

Enhanced Customer Service and Support

Candidates, particularly those in customer-facing roles, can significantly improve the quality of customer service and support within a SaaS organization. 88% of customers reported that they were more likely to continue doing business with a company that provided excellent customer service. Their strong problem-solving skills, empathy, and ability to communicate effectively with diverse customer demographics can contribute to enhanced customer satisfaction, improved loyalty, and a better overall brand reputation.

Cost-Effective Workforce Expansion

Hiring non-tech employees can be a more cost-effective solution for SaaS companies compared to recruiting highly technical and specialized staff. According to a study, the average annual salary for an employee in the United States is $51,508, while the average salary for a software engineer is $117,220. By tapping into this talent pool, SaaS organizations can optimize their operational expenses, allocating resources more efficiently toward other critical business functions, such as product development, marketing, and strategic initiatives.

Strengthened Talent Pipeline and Retention

By actively engaging with the workforce, SaaS companies can build a robust and diverse talent pipeline, ensuring a steady supply of skilled and motivated employees to support their growth. According to a Society for Human Resource Management (SHRM) report, companies with diverse and inclusive hiring practices experience a 2.3 times higher cash flow per employee. Additionally, by providing opportunities for career development and advancement, SaaS employers can foster a sense of loyalty and commitment among their hires, leading to improved retention rates and a more stable and engaged workforce.

Embracing the power of talent can be a strategic move for SaaS companies, enabling them to enhance their operational efficiency, improve customer satisfaction, and gain a competitive edge in the rapidly evolving technology landscape.

The EasySource Advantage: Empowering SaaS Companies to Hire Non-Technical Employees

EasySource, a leading talent acquisition platform, has recognized the immense potential of the workforce and has developed innovative solutions to help SaaS companies unlock this untapped talent pool. By leveraging advanced AI-driven algorithms and deep industry insights, EasySource offers a comprehensive platform that simplifies the process of identifying, attracting, and onboarding non-technical talent.

Streamlined Job Posting and Candidate Search

EasySource's user-friendly interface makes it easy for SaaS companies to post job listings and effectively search for qualified candidates. The platform's advanced search algorithms analyze a wide range of data points, including skills, experience, and behavioral attributes, to match the right candidates with the appropriate non-technical roles within a SaaS organization.  

Targeted Outreach and Engagement

EasySource's targeted outreach capabilities enable SaaS employers to connect with potential candidates in a highly personalized and engaging manner. The platform's AI-driven messaging tools craft customized communication that speaks directly to the interests and motivations of this demographic, increasing the chances of successful candidate engagement and conversion.  

Seamless Integration with Existing Systems

To ensure a seamless recruitment experience, EasySource integrates with applicant tracking systems (ATS) and other HR tools already used by SaaS companies. This bi-directional integration allows for a smooth flow of candidate data, streamlining the hiring process and reducing the administrative burden on HR teams.  

Comprehensive Training and Onboarding Support

EasySource understands that employees may require additional support and training to excel in SaaS-specific roles. The platform offers comprehensive training programs and ongoing guidance to help new hires acquire the necessary skills and knowledge to contribute effectively to the company's operations.  

Continuous Talent Monitoring and Engagement

EasySource's talent experts provide ongoing support and guidance to SaaS employers and their hires. It includes performance monitoring, career development assistance, and fostering an inclusive work environment that empowers non-technical employees to succeed and thrive within the organization.  

By partnering with EasySource, SaaS companies can unlock a vast pool of talented individuals, diversify their workforce, and gain a competitive edge in the rapidly evolving technology landscape.

Case Studies: SaaS Companies Thriving with Non-Tech Talent

The successful integration of employees into the SaaS industry is no longer a mere theoretical concept. Several SaaS companies have already embraced this approach and reaped the benefits of a more diverse and skilled workforce.

One such success story comes from a leading SaaS provider of customer relationship management (CRM) solutions. The company recognized the importance of building a customer-centric workforce to support its rapidly growing client base. By partnering with EasySource, they were able to identify and onboard a team of customer service representatives with strong problem-solving skills and a genuine passion for delivering exceptional customer experiences.

Key Highlights:

- 97% of the candidates presented by EasySource were qualified for the customer service representative roles

- The company experienced a 92% decrease in their time-to-fill for these positions compared to their previous hiring efforts

- The new customer service team, with their empathetic approach and ability to effectively communicate with diverse client demographics, led to a remarkable improvement in customer satisfaction metrics

This rapid and successful integration of talent transformed the workforce, enhancing their customer service capabilities and driving tangible improvements in their business performance. By leveraging EasySource's comprehensive hiring solutions, the SaaS innovator was able to unlock the power of non-technical workers and solidify its position as a leading player in the industry.

To know more about it, visit: 

These success stories demonstrate the transformative impact that talent can have on the performance and success of SaaS companies. By embracing the expertise and capabilities of non-technical workers, these organizations have been able to enhance their customer service, optimize operational efficiency, and ultimately drive innovation and growth within their respective markets.


In the competitive landscape of the SaaS industry, the effective recruitment and integration of non-technical employees is no longer a luxury, but a strategic necessity. These individuals, though not equipped with traditional technical skills, possess a unique set of attributes that can significantly contribute to SaaS companies' overall success and growth.

According to a study by Deloitte Global Human Capital Trends, 86% of executives consider diversity and inclusion as a top priority for their organizations. By embracing the non-tech talent pool, SaaS companies can align their hiring practices with this strategic imperative, building a more diverse, skilled, and resilient workforce that can drive innovation, enhance customer service, and optimize operational efficiency.

Through its innovative platform, EasySource offers SaaS organizations a streamlined solution to overcome the challenges of hiring talent, empowering them to tap into this vast and underutilized talent pool. By leveraging EasySource's advanced AI-driven algorithms, targeted outreach capabilities, and comprehensive training and support, SaaS companies can build a more diverse, skilled, and resilient workforce that can drive innovation, enhance customer service, and optimize operational efficiency.

By embracing the power of non-traditional talent, SaaS companies can unlock new avenues for growth, stay ahead of the curve, and solidify their position as industry leaders. The time is now to redefine the future workforce, and EasySource is the gateway to unlocking the untapped potential of the talent pool.




As a technical content writer and social media strategist, Soujanya develops and manages strategies at HireQuotient. With strong technical background and years of experience in content management, she looks for opportunities to flourish in the digital space. Soujanya is also a dance fanatic and believes in spreading light!

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