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LinkedIn Career Pages

The benefits of using LinkedIn Career Pages for talent sourcing

Published on February 28th, 2023

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Talent sourcing is an important issue to address in the current digital world as more and more candidates and companies shift their search for employment and employees to an online medium. In spite of the efficacy of traditional hiring practices, online hiring provides some great benefits and are key recruiting tools for the organizations that choose to employ them.

LinkedIn Career Pages are one such tool available to recruiters looking to attract top talent to their organization. Simply put, they are a digital hub that provides job seekers with information about your company, its culture, and the available job opportunities. However they have more uses and benefits that will showcase why they are a vital resource for every recruiters toolbelt. In this blog post, we'll explore what Career Pages are, how they work, and why they are an important part of talent sourcing on LinkedIn for recruiters.

What are LinkedIn Career Pages?

LinkedIn Career Pages are customizable pages that showcase your company's culture, values, and available job opportunities. These pages allow recruiters to provide potential candidates with a detailed look at their organization and what it's like to work there. LinkedIn Career Pages are designed to be visually appealing, engaging, and informative, and they can help you stand out in a crowded job market. Most importantly, Career Pages work towards building your employer brand by presenting an appealing image of your company to potential employees in the workforce.

How do LinkedIn Career Pages work?

To begin with talent sourcing on LinkedIn you must first create a LinkedIn Career Page, which requires you to have a company page on LinkedIn. Once you have a company page, you can create a Career Page by navigating to the appropriate tab on your company page. From there, you can customize it by adding photos, videos, and other content that showcases your organization's culture and values.

One of the key features of LinkedIn Career Pages is the ability to post job listings. When you post a job on LinkedIn, it is automatically added to your Career Page. Job seekers can view your job listings on your Career Page and apply directly through LinkedIn. This streamlined process makes it easier for candidates to apply for your open positions, which can improve your recruitment efforts.

How do we source candidates on LinkedIn by using Career Pages?

1. Create and customize your Career Page

The first step in talent sourcing on LinkedIn using Career Pages is to create and customize your Career Page. This involves adding your organization's logo, cover image, and a brief description of your organization's values and culture. You can also include photos and videos to give potential candidates a glimpse into what it's like to work at your organization. You should also include information about your job opportunities, including job titles, descriptions, and locations.

2. Optimize your Career Page for search engines

LinkedIn Career Pages can be optimized for search engines, which means that potential candidates can find your organization's page through a simple Google search. To optimize your page for search engines, make sure to include relevant keywords in your job descriptions and other content on your page. You should also let viewers know that they should visit the company’s website and social media pages to obtain more information about your organization and provide links for the same..

3. Use LinkedIn's search features to find potential candidates

Once you have created and customized your Career Page, you can pursue talent sourcing on LinkedIn using its search features to find potential candidates. You can search for candidates based on factors such as job title, industry, location, and experience. You can also use LinkedIn's advanced search features to narrow down your search based on specific skills or keywords. This allows you to target your search to find the right candidates for your organization.

4. Use LinkedIn's Talent Solutions to manage job postings and applications

LinkedIn Career Pages are a component of LinkedIn's Talent Solutions that allow recruiters to manage job postings and applications from one central location. This makes it easier for candidates to apply for jobs, as they can apply directly through LinkedIn, and it also makes it easier for recruiters to manage their recruitment process. LinkedIn's Talent Solutions also provide analytics to help recruiters track the success of their job postings and refine their recruitment strategy to improve candidate engagement.

5. Promote employee referrals

Employee referrals are a great way to find high-quality candidates who are a good match for your organization.Talent sourcing on LinkedIn can also be accomplished via its referral system which allows employees to refer their friends and colleagues for job openings. To encourage employee referrals, you can offer incentives such as bonuses or extra time off for employees who refer successful candidates. By highlighting employee referrals on your Career Page you can show potential candidates that your organization values its employees and encourages teamwork , which when successful provides a long term boost to the company’s hiring potential when needed.

6. Engage with potential candidates

Engaging with potential candidates is an essential part of talent sourcing on LinkedIn. You can use LinkedIn's messaging and InMail features to engage with potential candidates directly. You should also respond promptly to any questions or inquiries from potential candidates to show that your organization is responsive and values open communication. Engaging with potential candidates can help you establish a relationship with them, which can increase the likelihood of them applying for a job with your organization. It is also possible to boost your engagement with your target audience with Traffic Driver ads. They increase traffic to your pages and invite potential candidates to learn more about your culture and explore open jobs, making sourcing on LinkedIn more effective.

7. Use LinkedIn's analytics to track your success

LinkedIn's analytics allow recruiters to track the success of their Career Page and job postings. You can track metrics such as the number of page views, the number of job applications, and the demographics of your audience. The “Analytics” tab on the Career Page allows one to view page visitors, competitive insights, and high-performing posts. It is also possible to export that data to facilitate sharing amongst various stakeholders in the company. This information can then be used to help you refine your recruiting practices and find the right talent for your organization.

What are the benefits of using LinkedIn Career Pages for talent sourcing?

  • Access to a large pool of potential candidates

LinkedIn has a massive user base, with over 760 million members in more than 200 countries and territories. This means that you have access to a vast pool of potential candidates, with a wide range of skills and experiences. You can use LinkedIn sourcing to find potential candidates based on factors such as job title, industry, location, and experience. This allows you to identify the traits you desire in the candidates who apply to your organization.

  • Easy to create and customize Career Pages

LinkedIn Career Pages are easy to create and customize. You can showcase your organization's culture, values, and job opportunities in a visually appealing and engaging way. You can include photos, videos, and employee testimonials to give potential candidates a glimpse into what it's like to work at your organization. You can also include links to your organization's website and social media pages to provide more information. This also provides more channels and opportunities for engaging with potential applicants. All of these increase the chances of candidates applying to your company.

  • Better candidate engagement

LinkedIn Career Pages provide a platform for better candidate engagement. You can use LinkedIn's messaging and premium InMail features to engage with potential candidates directly. You can also use LinkedIn's Talent Solutions to manage job postings and applications, making it easier for candidates to apply for jobs. LinkedIn also provides analytics to help you track the success of your Career Page and job postings, allowing you to modify your hiring strategy to improve candidate engagement.

  • Cost-effective recruitment

Recruiting can be expensive, especially if you're using traditional methods such as job fairs, print ads, or recruitment agencies. Sourcing on LinkedIn via its Career Pages provides a cost-effective way to recruit new talent. You can create and customize your Career Page for free, and LinkedIn's Talent Solutions offer affordable options for job postings and candidate searches. This can help you save on recruitment costs while not having to compensate on quality when finding the right talent for your organization.

  • Better quality of candidates

LinkedIn's search features allow you to target potential candidates based on their skills, experience, and location. This means that you can find candidates who are a good match for your organization, with the skills and experience you need. You can also use LinkedIn's referral system to encourage your employees to refer their friends and colleagues for job openings. Employee referrals can result in higher quality candidates who are recommended by employees and are more likely to be a good fit and easily integrate with your organization’s work culture.

  • Brand building and reputation management

Talent sourcing on LinkedIn also has a focus on building the company’s employer brand and reputation. Career Pages can help you build your brand and manage your organization's reputation. By showcasing your organization's culture, values, and job opportunities, you can attract potential candidates who share your organization's values and vision. You can also use LinkedIn's messaging and InMail features to engage with potential candidates directly, building a relationship that can help you establish trust and increase the likelihood of them applying for a job with your organization. By building a connection with your candidates prior to hiring, you increase their likelihood of applying and ultimately joining. According to LinkedIn, candidates are almost twice as likely to apply for a job if they’re familiar with the company prior to their application. .

  • Stay ahead of the competition

In today's competitive job market, it's essential to highlight your company’s unique traits, may they be in terms of your work culture, professional opportunities, employee testimonials, etc. By sourcing on LinkedIn using Career Pages you can stand out from other organizations and attract the best talent. By showcasing your organization's culture, values, and job opportunities, you can differentiate yourself from other organizations and attract candidates who are looking for a unique and engaging work environment. You can also use LinkedIn's analytics to track your success and refine your recruitment strategy, innovate on your hiring practices, establish and maintain a lead against the competitors in the industry.

We can help you source and hire candidates on LinkedIn with EasySource!

We at HireQuotient understand the importance and need for effective candidate sourcing. With access to over 600 million candidate profiles across the globe and a concise pre-screening procedure, HireQuotient can help you finish your candidate sourcing in days rather than weeks with the use of automation. Utilize our job description builder to quickly create the ideal job description when you decide to hire and access and communicate with HireQuotient’s vast pool of candidates via our targeted mass outreach procedures. This has saved over 70,000 hours for recruiters and with our pre screening you can sort out candidates and find the ideal candidate in under 5 minutes!

HireQuotient integrates with LinkedIn sourcing through our new product EasySource, which allows you to sort between the multitude of candidates available on LinkedIn based on the categories that are important to you. Systematically filter candidates based on the job title or location of the work to quickly obtain candidates that are needed on short notice. Get a list of candidates sorted according to the relevant experience, skills or education demanded of the job or role in question. We also make it possible to filter candidates based on the industry, course and authorization for work in the US. Therefore you get access to an immense pool of candidates, boiled down to the ideal candidates for your needs.

All of this is available in a few clicks of your mouse, so check out the company website to book a demo or get on a call with our experts here at HireQuotient to learn how we can help you hire and integrate LinkedIn sourcing in your hiring practices.


Authors

author

Thomas M. A.

A literature-lover by design and qualification, Thomas loves exploring different aspects of software and writing about the same.

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