E-commerce Marketing Manager Job Description Template

E-commerce Marketing Manager Job Description Template

Published on January 31st, 2024

In the rapidly evolving digital landscape, E-commerce Marketing Managers are instrumental in navigating the complexities of online retail to drive sales and build brand loyalty. With a focus on data-driven strategies, these professionals optimize online presence across various platforms, leveraging tools and insights to engage customers and enhance the shopping experience. From developing promotional strategies to analyzing consumer behavior, E-commerce Marketing Managers across all levels contribute significantly to a brand's online success.

Junior E-commerce Marketing Manager Job Description

Role Overview:

We are seeking a motivated Junior E-commerce Marketing Manager to join our team. This entry-level position is ideal for individuals with a foundational understanding of digital marketing and a passion for e-commerce. The successful candidate will assist in implementing marketing strategies to drive online sales and improve customer engagement.


  • Support the execution of e-commerce marketing plans and campaigns across digital channels, including email marketing, SEO/SEM, social media, and display advertising.
  • Assist in managing product listings, descriptions, and promotions on the company website and other e-commerce platforms.
  • Conduct market research and analyze consumer ratings and feedback to identify trends and insights for optimizing marketing strategies.
  • Collaborate with the content team to create engaging product content and promotional materials.
  • Monitor and report on the performance of e-commerce marketing activities, suggesting improvements based on data analysis.


  • Bachelor's degree in Marketing, Business, or a related field.
  • Understanding of e-commerce marketing concepts, including digital advertising, SEO/SEM, and email marketing.
  • Familiarity with e-commerce platforms (e.g., Shopify, Magento) and analytics tools (e.g., Google Analytics).
  • Strong analytical skills and attention to detail.
  • Excellent communication and teamwork abilities.

Salary: The average salary for a Junior E-commerce Marketing Manager ranges from $50,000 to $65,000 annually. Salary data is sourced from Glassdoor and Indeed, reflecting the latest available figures.

Mid-Level E-commerce Marketing Manager Job Description

Role Overview:

As a Mid-Level E-commerce Marketing Manager, you will play a key role in developing and implementing strategies to maximize online sales and customer engagement. This position requires a blend of creative thinking, analytical ability, and strategic planning to enhance the e-commerce presence and drive revenue growth.


  • Develop and execute comprehensive e-commerce marketing strategies, including promotional campaigns, email marketing, SEO/SEM, and social media advertising.
  • Manage the day-to-day operations of the e-commerce platform, including product listings, inventory management, and customer service inquiries.
  • Analyze sales data, market trends, and consumer behavior to identify opportunities for growth and optimization.
  • Collaborate with cross-functional teams to ensure a cohesive brand message and optimize the customer journey.
  • Oversee the budget for e-commerce marketing activities, ensuring optimal allocation of resources for maximum ROI.


  • Bachelor’s degree in Marketing, Business, or related field.
  • 3-5 years of experience in e-commerce marketing, with a proven track record of driving online sales and customer engagement.
  • Strong knowledge of e-commerce platforms, digital marketing strategies, and analytics tools.
  • Excellent analytical, problem-solving, and project management skills.
  • Strong leadership and communication skills.

Salary: The average salary for a Mid-Level E-commerce Marketing Manager is between $70,000 and $90,000 per year, based on data from Glassdoor and LinkedIn Salary.

Senior E-commerce Marketing Manager Job Description

Role Overview:

We are looking for an experienced Senior E-commerce Marketing Manager to lead our online marketing efforts. In this strategic role, you will oversee all aspects of our e-commerce marketing strategy, from conceptualization to execution and optimization, to drive significant online revenue growth and enhance brand loyalty.


  • Lead the development and implementation of advanced e-commerce marketing strategies to achieve sales targets and business objectives.
  • Oversee the management of the e-commerce platform, ensuring an optimal user experience, product presentation, and customer journey.
  • Conduct in-depth analysis of market trends, competitive landscape, and consumer behavior to inform strategic decisions.
  • Manage a team of marketing professionals, setting clear goals and fostering a culture of innovation and continuous improvement.
  • Collaborate with senior management to align e-commerce marketing strategies with overall business goals, reporting on performance and ROI.


  • Bachelor’s or Master’s degree in Marketing, Business, or related field.
  • 5+ years of experience in e-commerce marketing, with a strong emphasis on strategy development and execution.
  • Expert knowledge of e-commerce platforms, digital marketing tactics, and analytics software.
  • Demonstrated leadership skills and the ability to inspire and manage a team.
  • Exceptional strategic thinking, analytical, and communication skills.

Salary: The salary for a Senior E-commerce Marketing Manager typically ranges from $95,000 to $130,000 annually but can vary widely based on experience, location, and the size of the organization. Salary information is sourced from Glassdoor and LinkedIn Salary.

E-commerce Marketing Managers are pivotal in the success of online retail operations, employing a mix of strategic planning, digital expertise, and analytical insight to drive sales and build a loyal customer base. As these professionals advance in their careers, their role in shaping e-commerce strategies becomes increasingly strategic and impactful.

To attract and retain top talent in this competitive field, companies must offer competitive salaries that reflect the expertise and value these professionals bring. Staying informed about the latest salary trends and benchmarks is essential for both employers and candidates to ensure fair and motivating compensation packages.

Note: Salary figures provided are estimates based on available data and may vary due to factors such as geographic location, industry, and company size. For the most accurate and up-to-date salary information, consulting industry-specific salary surveys or professional salary databases is recommended.



Thomas M. A.

A literature-lover by design and qualification, Thomas loves exploring different aspects of software and writing about the same.

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